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9 Best Email Marketing Tools to Skyrocket Your Business
If you want powerful online visibility you can’t overlook the role of a good email marketing tool. The more features your email marketing tool has, the more you control your email marketing campaign.
In this article, I’ll introduce the best email marketing tools. But before diving into the discussion, let’s know more about email marketing definitions and the features a top email marketing tool must have.
What are the best email marketing tools?
Brevo
Enhance your business success with Brevo and utilize its marketing and sales tools to automate your business.
ActiveCampaign
This tool is the best choice for comprehensive email marketing, CRM, and automation capabilities.
GetResponse
The best all-in-one email marketing software includes a wide range of products in one place.
What is email marketing?
Email marketing is a kind of direct marketing for promoting products, services or content marketing. It’s similar to email platforms like Yahoo or Gmail but it has so many features you can’t find in Yahoo or Gmail.
Email marketing is more professional than old types of email platforms. You can design an email format and send many emails at once, and the most interesting part starts after it.
Whether you manage B2B marketing or B2C marketing, analyzing behavior of the audience is essential. Email marketing gives you data about the behaviors of subscribers and accordingly, you can outline the next steps for growing your business.
In the following, I discuss the most essential features of an email marketing platform.
Features of a good email marketing tool:
Third-party integration
Integration of an email marketing tool to other platforms makes your business easier.
For example, if use Shopify and you want to send your product or services to subscribers through email marketing, you should use an email marketing platform that is integrated with Shopify or your targeted apps.
Analytics
An analytic report of an email marketing platform is super important. Without analytics, you can’t understand who is more engaged with your email content to do the next process.
Customer service
Email marketing tools don’t need to know much technical information. But sometimes issues go unclear or maybe you face them with the technical help of the platform.
Try to find a platform with a high speed of responding to customers.
Personalization
Maybe you think personalization is a matter of starting the email personally by adding the name of a receiver at the beginning. But it goes beyond.
Personalization is the feature that targets subscribers according to the history of their behavior such as searching for a product or shopping. It can be special offers, relevant content, or specific information.
For example, if a subscriber browses a specific product or adds a product to a shopping cart and didn’t purchase it, you should send emails about that product.
Segmentation
Email segmentation is the division of email marketing subscribers into smaller groups based on specific criteria such as age, gender, location, interests, and more.
By using this feature you deliver relevant content to a group of subscribers.
If you don’t segment your marketing list, you send an email to your whole database. If customers decide not to receive this irrelevant content, they become unengaged.
When you implement segmentation tactics, you’ll see customers more engage with your content.
CRM
Customer relationship management (CRM) allows you to outline a strategy for managing your current and prospective customers. This feature is strictly sales-focused.
Marketing Automation
Automation allows businesses to streamline their email marketing campaigns and automate the customer journey. It is primarily marketing-focused. It sends automated emails with any action of the customer.
For example, send a welcome email to new subscribers at the beginning.
Now, you have more knowledge about the platform, let’s introduce the best email marketing tools to help grow your business.
Best email marketing tools:
1-Moon Mail
MoonMail is an all-in-one messaging platform that includes email, SMS, Amazon (ADM), Apple (APNs), Baidu & Firebase (FCM), voice, WhatsApp and FB messenger.
As one of the best email marketing tools, MoonMail has integration with Shopify. It helps web-based business vendors to automize their emails for sending business messages to potential clients.
This platform also supports integration with Zapier to automate your workflows by connecting to 750+ other business tools, including Slack, Gmail, and Trello.
Notable Features
Email Campaigns: With MoonMail, you can create email campaigns for your subscribers easily. The drag-and-drop editor makes it simple to design visually appealing emails that will capture your audience’s attention.
Automation: MoonMail allows you to set up automated email sequences based on triggers such as sign-ups or purchases. This feature saves time and ensures that your subscribers receive relevant content at the right time.
A/B Testing: You can test different subject lines, email designs, and calls-to-action using MoonMail’s A/B testing feature. With this feature, you can optimize your email marketing campaigns to achieve better results.
Segmentation: MoonMail lets you segment your email list based on various criteria such as location, behavior, and interests. This allows you to send targeted messages to specific groups of subscribers, increasing engagement and conversions.
Analytics: You can track the performance of your email campaigns in real-time using Moon Mail’s analytics such as open rates, improve future campaigns, click-through rates, and conversion rates. You can use this data to make data-driven decisions.
Pricing
MoonMail has 4 paid plans to fit your needs. If you choose annual plans you get a 25% discount the same as following:
- Lite: $44.00 / month – 10,000 active contacts and 50,000 emails.
- Starter: $186.00 / month – 50,000 active contacts and 250,000 emails.
- Pro: $374.00 / month – 100,000 active contacts and 500,000 emails.
- Enterprise: Contact the sales.
MoonMail supports a free 14-day plan too. Although the features are limited, it is good to examine the effectiveness of the tool.
Pros
- Excellent customer support
- User-friendly environment.
- Good visual reporting and analytics
Cons
- The templates need upgrading
- Occasionally, bugs have been reported as shortcomings.
Final Thought
MoonMail is more suitable platform for small and medium businesses hoping to send more powerful and intuitive messages and use APIs to grow their business.
2-GetResponse
GetResponse is one of the best all-in-one email marketing software. It offers a wide range of products such as website builder, landing pages, webinar software, funnel builder, and so on.
GetResponse offers a wide range of features and functionalities that make it easy to create, send, and track email campaigns.
Notable Features
One of the most impressive features of GetResponse is its drag-and-drop email editor, which allows you to create professional-looking emails.
GetResponse offers many pre-made templates for emails, funnels, forms, and landing pages. And it has easy integration with analytics and other software.
Automation capability is the next feature. You can set up automated workflows that trigger based on user behavior, such as opening an email or clicking a link. It helps you save time and ensures that your subscribers receive relevant content at the right time.
GetResponse also includes advanced segmentation options, allowing you to target specific groups of subscribers with personalized messaging.
Additionally, the tool provides detailed analytics and reporting that give you insight into how your campaigns are performing and where you can improve.
GetResponse has an AI Email Generator feature. It allows you to create excellent copy and gives you ideas for writing your email marketing. This feature helps to improve your open rates.
Pricing
Getresponse offers 3 paid plans. You can purchase them monthly, for 12 months (18% discount), and 24 months (30% discount). Prices for 12-month plans will be the same as below:
- Email marketing plan: $15.58
- Marketing automation: $48.38
- E-commerce marketing: $97:58
Also, the tool offers a free forever plan.
Pros
- A beginner-friendly email marketing platform
- Excellent customer service with Chat available 24/7
- Free forever plan
- Strong integration with other platforms
Cons
- Some templates are outdated.
- The website builder needs improve.
Final Thought
GetResponse is one of the best email marketing tools that provides everything businesses need to build and maintain successful email campaigns.
Whether you’re just starting or looking to take your email marketing to the next level, GetResponse has the features and functionality to help you succeed.
If you’re looking for an easy-to-use and great email marketing platform, so Brevo is a good choice.
Brevo (formerly SendinBlue) offers all you need to send effective email campaigns. It helps to personalize your emails easily to speak to your different customer segments.
Notable Features
It is easy to navigate through the platform and create campaigns without any prior experience.
The drag-and-drop editor made it simple to design visually appealing emails that were optimized for mobile devices.
This tool provides SMS marketing to send bulk SMS marketing campaigns to a contact list from your database. Write your message, choose a contact list, and schedule it to send at the right time.
You can start your WhatsApp campaigns. Create a WhatsApp Business account with Brevo embedded signup process. Connect directly from this tool interface and get started creating campaigns in minutes.
This email marketing service provider doesn’t limit to email marketing. You can create a landing page too.
In addition, you can launch Facebook ads directly from Brevo to increase engagement. Simply upload an image, enter your ad text, and then select a call to the action corresponding to your goal.
Marketing automation enables you to streamline specific tasks in your workflow by creating an automated workflow.
These tasks can include sending emails and SMS messages, categorizing contacts into various lists, and updating contact information in your database.
Pricing
Brevo has 3 paid plans starting at $25/ month. The business plan is the most popular plan for customers costing $65/month. If you have a large business you need to choose Brevo Plus plan.
It also has a free plan that you can send 300 emails per day.
Pros
- SMS campaign and custom chatbot.
- Email design personalization.
- Intuitive user interface.
Cons
- Templates need to improve.
- Multi-user access isn’t available in the free and starter plan.
Final Thought
Overall, I would highly recommend Brevo to anyone looking for an efficient and effective email marketing tool. Its user-friendly interface, segmentation options, automation workflows, and detailed analytics make it a top choice in the market.
4-ActiveCampaign
ActiveCampaign is an all-in-one marketing platform that includes email marketing, marketing automation software, CRM, and, sales automation.
Notable Features
This tool has great marketing automation that stands out among competitors. Some examples of automation include:
• Someone signs up for your mailing list. They go through the usual process of being welcomed, and the tool regularly informs them about blog posts, new products or features, and the industry.
• They view a blog post and a services page after clicking on one of those emails. An email sequence relating to that product is triggered because you have ActiveCampaign site tracking set up.
• If they don’t fill out the contact form on the services page within a specific time, An email is sent to them asking to schedule a call.
In addition to triggers designed by the tool, you can also add your own triggers to enjoy the automation.
ActiveCampaign has more than 920 integration with other platforms to make your business easier and more professional. One of these integrations is CoSchedule. It is a content planning tool that helps plan, create, and schedule your content marketing campaign.
This software has a powerful CRM that scored subscribers for the next action. It means base on customers’ actions determine what should do next for specific subscribers.
While using this email marketing platform, you can launch your landing page through this platform to capture leads.
Site tracking is another feature of ActiveCompaign. You can track customer’s journey and give the right content marketing at the right time. You can do it by installing a WordPress plugin or setting up Google Analytics.
Pricing
This platform offers 3 different pricing plans to choose from, as follows:
- Plus Plan: $49/mo
- Professional Plan: $149 per month
- Enterprise Plan: Contact the sales
Also having a 14-day free trial helps to try this great email marketing platform for a short time.
If you need to have more time to try this tool, you can ask the support team.
Be noted that may not be able to accept all trial extension requests.
Pros
- Powerful email automation.
- Tagging and segmenting contacts.
- Over 920 Integrations.
- It’s easy to add/update contacts automatically.
Cons
- Template & email formatting need to improve.
- Customer service should be faster.
- Interface could be a little more user-friendly.
Final Thought
Well, I think the above features express what you should do. If you think this tool meets your needs, so try a 14-day trial. I think it’s the best tool you are searching for.
5-Mailerlite
If you want to choose a very simple user interface email marketing tool, so don’t lose trying this platform.
MailerLite within two years has increased the number of customers from 600,000 to 1,400,000 people, and it’s a sign of good user experiences.
Customer service is available 24/7 and users are satisfied by around 97%.
Notable Features
It has over 130 integrations including Shopify and WordPress.
Creating blogs, building websites and landing pages are available in MailerLite.
Mailerlite also provides detailed analytics and reporting, which helps track the performance of email campaigns.
Email verification: MailerCheck is MailerLite’s user-friendly email verifier. It is a simple way to safeguard your email address list. Just be noted the cost is separate.
Campaign customization: This tool has remarkably good features to customize campaigns. MailerLite provides three distinct editors for personalizing your campaigns.
Workflow automation: Although automation is a common feature in all email marketing apps, each tool can’t do it well. But MailerLite does it.
MailerLite can create an automated email workflow to capture potential customers at the right time.
For example, when a subscriber joins a group, completes a form, clicks a link, updates a field, or has an exact match of a specific date, MailerLite sends an automatic email.
Its drag-and-drop editor makes it easy to quickly create responsive and engaging emails.
Pricing
MailerLite offers a very affordable price. In paid plans, you can test a 30-day free trial. Also, it has a free plan forever to send a maximum of 12k emails.
Pros
- Affordable Paid Plans
- High email deliverability rates.
Cons
- Strict approval rules.
Final Thought
As one of the best email marketing tools, Mailerlite is a good choice for beginners because of its user-friendly interface. However, if you own a medium or large business, and need more space or more powerful features, you’ll feel very limited with this platform.
6-Campaigner
The final goal of a good email marketing platform is to generate leads or sell products. And Compainer does it very well.
Notable Features
Compaigner manages the buyer journey from awareness to purchase very well. It has a professional workflow that allows you to send highly personalized messages to your contacts automatically.
Campaigner has a great email and SMS segmentation tool. This segmentation is based on demographic, purchase behavior, and geolocation information.
This platform has a landing page builder to create compelling content that inspires subscriptions.
Autoresponder is another feature that sends emails at the right time to your subscribers. It is action-based, recurring, and personalized.
Its automation and autoresponder features make Compaigner the best among its competitors.
This platform has good integration with third-party services and apps including Shopify and LinkedIn.
Experiment always works. By testing the components of an email campaign such as subject line testing, name testing, content, and design testing, you can optimize the results of your email campaigns.
Or takes testing beyond the basic A/B option by multivariate testing.
Pricing
Campaigner has four pricing plans:
- Starter: $59/ mo
- Essential: $179/ mo
- Advanced: $649/ mo
- E-commerce $79.95/ mo
There is a 30-day free trial for the three first plans available.
Pros
- Powerful email customization.
- Good contact management.
- It’s easy to use.
Cons
- Newsletter scheduling needs to improve.
- Report features need to improve.
Final Thought
Campaigner email marketing tool greatly enhance your ability to connect with your subscribers and drive meaningful engagement. Its intuitive interface, powerful segmentation options, automation tools, and robust reporting capabilities make it an valuable able asset in your business.
7-Systeme.io
If you need an all-in-one marketing platform, Systeme is the best choice.
This platform has everything you need to grow your business. Through Systeme, you can create sales funnels, create and manage online courses, send email marketing, run a website, and automate your business in various ways.
When you start using this platform, you think it’s a friend you know for a long time! It’s very straight and friendly to use.
Systeme’s drag-and-drop editor makes it easier to build the website you want.
Through this platform, you can start a blog and promote your content. It also takes care of SEO principles. So, you can be confident that search engines find your content.
Systeme’s Newsletter has 2 visual and classic editor that allows you to use ready-made templates or email Newsletter format.
Systeme is great for making Sales Funnel. There are four types of funnel including ”Build an Audience, Sell, Custom, and Run an Evergreen Webinar”. Each of them does a special task for you to grow your business.
Pricing
The platform has 3 paid plans:
- Start-Up: $27/mo
- Webinar: $47/mo
- Enterprise: $97/mo
In addition to a 14-day free trial in paid plans, Systeme offers a free forever plan. It’s very awesome that even in a free forever plan you don’t have any limitation for the quantity of emails you send. It’s unlimited!
Pros
- It’s very affordable.
- Very good user experience feedback.
- It has high security.
- Free forever plan.
Cons
- It has a shortage of third-party software integration.
- The platform has limited design flexibility.
Final Thought
Not only Systeme.io is one of the best email marketing tools, it also is an invaluable asset as an all-in-one marketing platform.
If you want to grow your business with a marketing platform, don’t hesitate, and try Systeme.io. All you have to do is sign up for a free plan and examine it.
8-HubSpot
HubSpot is one of the well-known email marketing platforms.
This tool provides a good CRM for customers. Even you can see good CRM features in the free plan too.
It is easy to use and provides many tutorials such as videos, articles, and helpful guides and tips.
HubSpot is one of the best platforms for building automation workflows.
Notable Features
This platform has a very easy email editor. There are pre-maid templates you can choose or start according to your own will. After designing the email you preview it on different devices like desktop or mobile phone.
HubSpot A/B testing feature allows you to test different elements of your email campaigns such as subject lines, content, and CTAs to determine what works best for your audience.
HubSpot provides detailed analytic reports on your email campaigns, including open rates, click-through rates, and conversion rates, allowing you to measure the success of your campaigns and optimize them accordingly.
It also shows the duration that every subscriber spends reading your email. Even it shows which device subscribers use when they opened your email (desktop or mobile phone).
Hubspot has powerful integration with other tools. This platform claims it has over 1000 integrations. With this integration, you can analyze the performance of your Facebook, Linkedin, and Google ads. This also gives the opportunity to track those interactions with your CRM in Hubspot!
By using HubSpot you can build your landing page with your own desired design or use their pre-designed ones. The drag-and-drop editor makes it easy for email marketers with little or no coding experience.
HubSpot’s segmentation is another feature for making your business easy.
You can target your marketing emails to specific groups of customers by creating smart lists in HubSpot.
Pricing
HubSpot pricing start from $20/mo.
It has a free forever plan too. You can check it for a while and then decide on purchasing a plan.
Pros
- This platform has a great academy for education resources.
- Excellent customer support
- It’s the most integrated email marketing platform.
Cons
- Advanced plans are pricey.
- It should be more flexible in workflows.
Final Thought
HubSpot, as one of the best marketing platforms offers a comprehensive suite of features that help you to create and send effective email campaigns while saving time and effort. This platform has worth to try it. So, why do you wait? Start the free plan!
9-BenchMark
Benchmark email marketing platform is very easy to use and scale.
This user-friendly platform helps you to create pretty professional emails, by their templates or drag-and-drop which is very simple.
Before sending, you can review your email in a variety of email environments by using Benchmark’s inbox checker. With this feature, there are no broken images or other issues.
A/B testing is another good feature of this platform. You can test everything from the subject line to the delivery time of your emails to ensure that they always give the best results.
A/B testing lets you test one or more variables so that you can make decisions about your email marketing strategy based on data.
Benchmark also works as a Photoshop tool. If you aren’t satisfied with the quality of the image you want to send, edit it through this platform.
You can adjust colors, add effects, or even add a message with beautiful fonts over your photo.
This platform is integrated with over 300 tools including WordPress plugin, Facebook sign-up forms, Zendesk, PayPal, and numerous other SaaS platforms.
Benchmark has two types of automation: lite and pro.
Lite is available in a free plan too and also covers good features. Pro type is more advanced and you can use pre-made templates or add your own desired ones.
Benchmark landing page builder is easy to use like other features. It has a drag-and-drop editor.
Pricing
Benchmark is available to try out for free. Then, to use more feature you can upgrade to their premium plans, which start at $ 9.99 per month.
Conclusion
Ultimately, the best email marketing tool for you will depend on your specific needs and requirements. Whether you prioritize ease of use, advanced automation, or comprehensive analytics, there is a tool on this list that can meet your expectations. By leveraging these tools’ capabilities, you can effectively engage with your audience, drive conversions, and achieve your email marketing goals.
FAQs
What are different types of email marketing?
There are six common types of email marketing:
Promotional emails: These emails are designed to promote a product, service, or special offer to subscribers.
Newsletter emails: These emails are typically sent on a regular basis, such as weekly or monthly, and provide subscribers with valuable content, updates, and news related to the business or industry.
Transactional emails: These emails are triggered by a specific action taken by a customer, such as making a purchase, signing up for a service, or abandoning a shopping cart.
Welcome emails are sent to new subscribers to introduce them to the business and set expectations for future communication.
Re-engagement emails are used to reconnect with inactive subscribers and encourage them to re-engage with the brand.
Survey emails are sent to gather feedback from customers and gain valuable insights for improving products or services.
How do I optimize my email marketing?
To optimize your email marketing campaign, you need to focus on several key strategies:
Firstly, ensure your email list is clean and up-to-date.
Next, pay close attention to the subject line of your emails. A compelling and concise subject line is crucial in capturing the recipient’s attention and encouraging them to open the email.
Personalization is another important aspect of optimizing your email marketing campaign. Based on various criteria such as demographics, interests, or past interactions segment your audience.
Continuously test and refine your email content, and experiment with different layouts, visuals, and calls-to-action to determine what is most effective.
Additionally, mobile optimization in your email marketing efforts can be helpful.
Finally, to improve your email marketing optimization, you need to conduct A/B testing and utilize analytics reports.
How do I start email marketing from scratch?
- Choose a reliable email service provider
- Define your email marketing goals
- Segmenting your email list
- Create compelling and engaging email content
- Establish a consistent sending schedule
- Analyzing and optimizing your email marketing efforts
What is the success rate of email marketing?
Research studies have shown that email marketing consistently delivers a high return on investment (ROI) compared to other marketing channels.
According to a report by the Direct Marketing Association, the average ROI for email marketing is 4,400%, meaning that for every dollar spent on email marketing, businesses can expect an average return of $44.
