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Somayeh Niya

Informational keywords: How to find and use them for SEO success

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informational keywords

Informational keywords: How to find and use them for SEO success

In the past people read books, and magazines or met an expert to get more knowledge or solve a specific problem. But in the information era, the internet made it easy. We use informational keywords every day on the internet to increase our knowledge.

Informational keywords are the best way to leverage your content marketing campaign. It isn’t exaggerated if I say it is an inseparable part of every successful brand.

In this article, I will cover the below topics to discuss informational keywords in SEO.

• What are informational keywords?

• What is search intent?

• Examples of informational keywords

• Types of informational keywords

• How to find informational keywords?

• What tools can you use to find informational keywords?

• How to optimize your website by using informational keywords?

• Informational vs commercial keywords

• Informational vs transactional keywords

• Conclusion

I wrote articles about other types of keywords such as primary keyword, secondary keyword, and semantic keyword. If you like, you can read more.

What are informational keywords?

Informational keywords are search terms used by users to find information, research topics, or learn more about a certain subject.

These keywords focus on providing answers, explanations, or insights rather than promoting products or services.

 Some examples of informational keywords include “how to,” “what is,” “benefits of,” and “guide to.”

So, people who use this type of keyword are in the initial stages of their research process. They try to understand a topic better or solve a problem

Why are informational keywords important?

When users search for informational keywords, they are typically in the research phase of their buyer’s journey.

This is an opportunity for businesses to provide valuable content that addresses their questions and establishes trust. So, it increases your authority when you provide outstanding content and solve a problem.

By consistently creating high-quality content around informational keywords, you can not only drive traffic to your site but also build relationships with your audience. Building a relationship with your audience can lead to more conversion.

Furthermore, these keywords play a crucial role in search engine optimization (SEO) strategies.

Search engines like Google prioritize websites that offer relevant and informative content to users. Incorporating informational keywords naturally into your content can improve your website’s visibility and ranking in search results.

Before diving into informational keywords discussion, let’s take a look at search intent.

What is search intent?

Search intent is the purpose behind a user’s search query. It helps determine the type of content that would best serve their needs and expectations.

Before you choose any types of keywords, it’s crucial to know different kinds of search intent.

Because it helps you find the best content and marketing strategies that meet the needs of your target audience.

Below are four types of search intent:

 Informational: Users seeking information or answers to their questions.

Informational intent keywords typically include terms like “how to,” “what is,” or “best ways to”, “tips” or “guide”.

These users are in the research phase and are looking for information to educate themselves or solve a problem.

Businesses can create blog posts, guides, or videos to target these keywords and establish themselves as authoritative sources in their industry.

 Commercial: Users looking for products or services to meet their needs. They aren’t ready to buy and need to do more investigation to choose a product.

 Users with commercial intent are closer to making a purchasing decision and are comparing different options. For example best SEO tools, Review Ahrefs, Semrush vs Ahrefs.

Transactional: Users ready to make a purchase or engage in a specific transaction. It means users made the decision before and want to buy.

Keywords that include phrases like “buy,” “price,” or “discount” often indicate transactional intent, suggesting that the user is ready to make a purchase.

Navigational: Navigational search intent refers to using a brand or website name. For example Nike shoes. It shows users just want to know about special brands and no need to shoes from other brands.

Examples of informational keywords

Here are some examples of informational keywords:

• How to start a blog?
• Guide to social media marketing
• What is search engine optimization?
• Top 10 travel destinations

These are examples of informational keywords. These keywords help to attract users who are in the research phase of their purchasing journey.

For instance, a blog post titled “How to start a blog” can target individuals interested in creating their own blog and provide them with valuable insights and guidance.

Types of informational keywords

Informational keywords can take various forms, depending on the user’s search intent. Some common types include:

How-to keywords

By using how-to keywords users seek step-by-step instructions or tutorials.

For example: How to make money online?

These types of informational keywords usually need a comprehensive guide about a specific topic. The broader informational keyword needs a more comprehensive guide.

How-to keywords often need to step-by-step process. Back to the above example, you need to write content that tells how to make money online step by step.

Users who use such informational keywords usually don’t have information about that query and the need for basic knowledge

Guide keywords

Users looking for comprehensive guides or manuals on a particular topic.

For example: Local Search Engine Optimization Guide

Guide keywords are similar to how-to keywords. They usually need a comprehensive guide. But they don’t need to write a step-by-step process.

Guide keywords may note the type the user needs. For example, a beginner or advanced guide.

Definition keywords

Definition keywords are used by users who are searching for the meaning or definition of a term or concept.

This keyword usually starts with ”What” or maybe uses a ”definition” or ”meaning” word along with the main keyword.

For example:
What is search engine optimization?
Search engine optimization meaning

List keywords

In this type of informational keyword users are interested in lists or compilations of information. Users search to find a list of specific topics.

For example:

List of irregular verbs
Python list programs and exercises

Question keywords

Many of the information keywords include a question word such as why, where who, and which. They are one of the common types of informational keywords because they are more conversational.

For example:

Why SEO is important?
Where is Jamaica?
Who is the richest person in the world?

How to find informational keywords?

Finding relevant informational keywords is crucial for optimizing your website. Here are some strategies to identify informational keywords:

Question keywords

Competitor analysis always works. You can check your competitors and use the informational keywords they are utilizing.

When you check your competitors, pay attention to their domain authority (DA). Choose the informational keywords of competitors that are close to yours.

Google suggestions

Google’s autocomplete gives an insight to explore information keywords. For example, your seed keyword is ”SEO tools”, and you want to write informational content around it.

Use one of the informational keywords (how to, guide, list, question word, etc) along with the main keyword.

 For example, add ”which” to SEO tools. It gives you some suggestions.

How to Find Informational Keywords:Google suggestions

These are some informational topics you can find around your main keywords.

Forums

Forums are the best place for finding informational topics because many of users sign up in these forums to get help.

Explore forums, Q&A websites, and social media platforms to identify common questions and topics of interest within your target audience

Surveys or polls

By directly engaging with your audience, you can gather valuable insights into the specific questions and topics they are interested in.

This first-hand information can help you tailor your content to address their needs and preferences.

Furthermore, conducting keyword research to identify trending informational queries can help your content to meet the current needs and interests of your target audience.

Which tools can you use to find informational keywords?

Several tools can help you find informational keywords for SEO optimization. Some of them are as below:

Semrush

Semrush’s Magic tool is one of the best tools to find informational keywords easily.

Type your main keyword in the Magic tool search bar. In the below tab go to the Intent section and select informational.

I typed ”search engine optimization” as the main keyword and selected informational intent.

How to Find Informational Keywords: Semrush's Magic tool

As you see it suggests informational keywords.

People also asked

As the name implies,  Alsoasked website is where that show questions people asked. This website gets the data directly from Google. It’s a very excellent source for finding informational keyphrase.

I used ”SERP tracking tools” as the main keyword, and this is the informational keyword that this website suggests. As you see all are informational keywords in question form.

AnswerThePublic

This tool generates keyword ideas in the form of questions that people are asking online. By targeting these questions, you can create content that directly addresses the information users are seeking.

Answerthepublic also gives data about CPC and search volume. It categorizes the result into different parts such as questions, comparisons, prepositions, and more.

How to optimize your website by using informational keywords?

Optimizing your website for informational keywords can significantly improve your SEO rankings. Here are some tips to make the most of informational keywords

Create high-quality content

Produce informative, well-researched content that answers the user’s query. If your final goal is selling a product, produce high-quality content and solve a problem.

It helps to increase your authority. People prefer to purchase from trustful and authoritative sources.

So, informational keywords directly affect your transactional or commercial keywords

Optimize on-page elements

Optimizing on-page informational keywords includes using keywords within web pages to gain the attention of users and search engines. Some important techniques include:

  • Include informational keywords in the heading, subheading, and URLs.
  • Ensure to use of keywords naturally in meta descriptions and title tags.
  • Ensuring that title tags and meta descriptions use keywords naturally.
  • Incorporate informational keywords in the image alt tag.

Optimize Off-page elements

Off-page keyword optimization has direct effects on search engine ranking. Key techniques include:

  • Use informational keywords in anchor texts when you link to other websites.
  • Ensuring that keywords are effectively integrated into your social media posts and content shared on various platforms.
  • Try to have a strong social media presence that aligns with your target informational keywords to drive traffic and increase your brand awareness.
  • Use a range of content marketing strategies including email marketing, social media posts, and ebooks while you are focusing on this type of keyword.

Link internally

Maybe it seems internal links aren’t important in comparison to backlinks. It’s completely a mistake to overestimate the importance of internal links. These links help your website structure. Relevant internal links within your content can improve navigation and signal the relevance of your content to search engines.

Informational vs commercial keywords

Maybe it seems internal links aren’t important in comparison to backlinks. It’s completely a mistake to overestimate the importance of internal links. These links help your website structure. Relevant internal links within your content can improve navigation and signal the relevance of your content to search engines.

For example:
Best SERP tracking tools

These types of commercial articles introduce SERP tracking tools and buyers make a decision about which tool meets their needs. It at the same time adds to the user’s knowledge about SERP tracking tools. So, it’s both commercial and informational.

Informational vs transactional keywords

Informational keywords are research-oriented and aim to provide users with knowledge and insights. On the other hand, transactional keywords, show that the user is ready to engage in a specific transaction. This transactional action can be a purchase, signing up for a service, etc.

 While transactional keywords are valuable for driving conversions, informational keywords lay the foundation for attracting and nurturing potential customers.

Conclusion

Using informational keywords is essential for SEO success. By understanding search intent, identifying relevant informational keywords, and optimizing your content accordingly, you can attract organic traffic, establish authority, and drive engagement.

Incorporate informational keywords strategically into your SEO strategy and unleash the potential for higher rankings and increased visibility.

Secondary Keywords: How to find & use them

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Secondary keywords: How to find & use them

When you want to write a blog post, choosing the right keyword is a concern. Main keyword is the primary keyword that you expand your content around. But how about secondary keywords? Many marketers overlook the power of secondary keywords.

In this article, I will explore the importance of secondary keyword in SEO and how to find and use them. First, let’s talk about what are secondary keywords in SEO.

What is a secondary keyword?

A secondary keyword is a term related to your main keyword. It’s a way to expand your content’s reach. Secondary keywords help you cover more topics that your audience cares about. They make your content more relevant and useful.

They can be close variations, synonyms of the main keyword, or related subtopics.

Why do you need secondary keywords for SEO?

There are two reasons:

  • They increase your chance to rank for more keywords.
  • They provide subtopics opportunities to optimize your content. It attracts more targeted traffic.

For example:

Primary keyword: oil-free moisturizers
Secondary keywords: oil-free cream, oil free facial moisturizer, what is an oil-free moisture, best oil-free moisturizers

Assume you write a blog post with the above primary keyword. Here secondary keywords are those subtopics and questions that your audience needs to know.

For example adding secondary keywords like ”what is an oil-free moisture”, ”best oil-free moisturizers” can help to add details to your content.

This allows you to reach a wider target audience.

Why are secondary keywords important in SEO?

Good content needs to provide necessary information for users. Using second keywords is a good strategy to achive this aim.

These types of keywords provide an opportunity to add more details to your content. They send a signal to search engines that your website is a good source for specific topics.

You need to use secondary keywords in your SEO basic strategies because:

  • Secondary keywords have lower competition.
  • They enhance user experience.
  • These keywords create comprehensive content.

Lower competition

Secondary keywords usually are subtopics or long tail keywords. It means they have lower competition than the primary keyword.

Therefore, it’s a good idea to use them.

Let’s say you write a blog post for ”bali vacation”. A secondary keyword can be ”What are vacation spots in bali?”. It is a subtopic that has lower competition than the primary keyword.

Increase user experiences

 User experience is a factor in ranking on Google. It means users spend more time on your webpage.

Secondary keywords can increase the time users spend on your website. Because these keywords add more relevant content and answer questions that users need.

This relevant content can keep them engaged and encourage them to explore more pages on your site.

In the other word, it increases the dwell time and decreases the bounce rate. So, it sends positive signals to search engines and shows your website provides valuable information to visitors.

Create comprehensive content

Google likes full content. If you cover more subtopics, your audience gets more information.

On the other hand, it also helps you write long-form content. So, using secondary keyword is useful both for audience and search engines.

Prevent keyword stuffing

Yes. You are right. It has gone the time Google ranks a page just for it has many keywords. But you need it yet. Sometimes using the same keywords can damage to user experience.

Here, secondary keywords can help you.

You can use a synonym of the main keyword as a secondary keyword. It means instead of using the primary keyword, you can use its synonym and prevent keyword stuffing in your content.

How to find secondary keywords for SEO?

You understand secondary keyword is important. Now, let’s dive into how you can find them for your SEO strategy.

Understand user's search intent

For choosing effective secondary keywords, the first step is knowing the search intent behind the primary keyword.

You can’t use every secondary keyword in your content. Unless it has the same search intent as your primary keyword.

Otherwise, it will damage your SEO efforts.

For example, a query like ”how to choose the best running shoes” has an informational search intent.

You can’t consider a secondary keyword like ”cheap running shoes” for it, because it has commercial search intent.

Brainstorm the idea

The next step to finding secondary keywords is brainstorming different variations, synonyms, and subtopics.

For example, let’s say you want to write an article about ”Organic food recipes”.

First, think about synonyms of the main keyword:

• Chemical-free food recipes
• Natural food recipes
• Healthy food recipes
• Pure food recipes

These are close synonyms of the main keyword.

Next, think about close subtopics, and long-tail keyword variations of the main keyword.

• Organic dinner recipes
• Organic food recipes ideas
• Organic food recipes ideas on a budget
• Healthy food recipes for breakfast

You can add each of these secondary keywords and expand your content around it. But don’t forget:

  • As the name implies, a secondary keyword is just secondary. Don’t forget that the primary keyword is your main topic.
  • Secondary keywords with lower KD (keyword difficulty) are easier to rank.

Analyse your competitors secondary keywords

The third step is analyzing your competitors.

Analyze their blog post to find the keywords they are ranking for.

Why analyzing competitor’s secondary keyword is important?

Because it helps you find the gaps and opportunities that they may have missed. So, it helps you to become an outstanding resource for your audience.

Just don’t forget, competitor analysis is not about copying their keywords; Just it gives you insights to improve your own keyword strategy.

Put yourself in the customer's shoes

Like always the needs and expectations of your audience are important. Try to find secondary keywords that address their specific concerns and questions.

It helps you to create content that helps your audience and establishes your credibility.

For example, your primary keyword is ”women’s shorts”.

Ok, what are women’s needs and expectations for shorts?

They need to know about:

• Period shorts
• Women’s period underwear
• Menstrual sleep shorts

Remember, your secondary keywords should align with the intent of your target audience.

Search for their needs and address them. It attracts more qualified traffic and you will build a loyal customer base

Use SEO tools

The fourth step for finding secondary keywords is using keyword research tools.

These tools provide search volume, competition, and related keywords that you may not have considered.

Some keyword research tools include Google Keyword Planner, SEMrush, and Ahrefs.

After you enter your primary keywords in these keyword research tools, it gives you many keyword ideas.

Search for those keywords that are synonyms of the main keyword. Or the keywords that can provide subtopics.

Use Google auto suggestions

When you type your primary keyword in the Google search bar, it gives you other keyword options.

Usually, they are more specific than your primary keywords. If it aligns with the primary keyword, you can use them as subtopics. This subtopic will be your secondary keyword.

How to find secondary keywords: Google auto suggestion

In addition, using Google auto suggestions as a way to find secondary keywords has an important benefit: It mostly suggests secondary keywords that their search intent will be the same as primary keywords.

This is an example of informational search intent. As you see other suggestions also have the same search intent.

How to find secondary keywords: Google auto suggestion..

In this example, the primary keyword has commercial search intent. It also is the same for many of the other suggestions.

Organize keywords effectively

In previous steps, you found the secondary keywords.

Now, you have a secondary keyword list. It’s the time to organize them effectively.

Your secondary keywords are a collection of synonyms of the main keyword or subtopics.

Group them into categories based on their relevance to different subtopics or sections of your page.

For subtopics create content with subheadings that include that secondary keyword. Inside the subtopic use your primary keyword too.

And, use synonyms instead of your primary keyword naturally. For example, if you need to use a primary keyword two times in a sentence, use a synonym instead.

This will make it easier for you to create targeted content and optimize your page for maximum visibility.

How to use secondary keywords in your content?

Now that you have an understanding of how to find secondary keywords, let’s use practical ways to include them in your content.

One effective way to include secondary keywords in your content is by using them in subheadings.

Subheadings break up your content and make it more readable for the audience.

It also provides an opportunity to naturally use additional keywords.

Another strategy is using secondary keywords in image alt text. Alt text is an important element for web accessibility and SEO purposes.

It describes the content of an image to search engine crawlers.

So, use more images in your content. It helps to have sufficient space to include secondary keywords in your image alt text.

Also, you can add secondary keywords in the body of your content. Just don’t forget you should use them naturally in content. Otherwise, it won’t be effective.

How to improve your published content by using secondary keywords?

If you already published content and you want to improve your ranking by using secondary keywords, Google search console helps you to do it.

Go to Google search console and log into your account.

Then, go to the Performance tab and filter it by impressions.

Here you can check which query has the highest impressions.

For example, in this report below keywords are in one group and they pulled impressions for a specific blog post.

• best serp tracking
• best serp tracker tool
• serp tracking tool
• best serp tracking tool
• best serp tracker
• serp monitoring tool
• serps tracking tool

If they aren’t your primary keywords, you can use them as secondary keywords and optimize related blog posts.

These keywords indicate your page shown on the search result page for this query. Using them as synonyms of the primary keyword can help to improve your SEO. Or use them as subtopics in your content.

By doing this strategy you have more chance for gaining clicks for these keywords.

Secondary keywords vs semantic keywords (LSI Keywords)

Secondary keywords and semantic keywords (LSI keywords) are often used interchangeably. But they aren’t the same. There are some key differences between them.

Secondary keywords are specific keyword phrases related to your primary keyword.

They provide details to optimize your content.

 For example, secondary keywords for ”how to make sandwich” are:

• Easy recipe to make sandwich
• How to make a sandwich without bread

Semantic keywords, on the other hand, are terms and phrases that are closely related to your primary keyword in terms of context and meaning.

They help search engines understand the topic and relevance of your content.

For example, some semantic keywords for ” how to make sandwich” are:

• sandwich
• bread
• cheese
• making sandwiches
• recipes
• butter
• learn
• making
• condiments
• knife

A good SEO strategy needs both secondary keyword and semantic keyword. These keywords provide chances of ranking higher in search results.

Examples of secondary keywords

To show the effectiveness of secondary keywords, let’s look at some real-life examples from different industries.

Example 1: Fitness Industry

Primary keyword: losing weight naturally

Secondary keywords: Lose weight fast and safely, reduce weight, lose fat naturally, weight loss tips for beginners, effective workouts for weight loss, and nutrition tips for sustainable weight loss.

For instance, if you are a personal trainer in weight loss, you can create content that focuses on the above secondary keywords.

It helps to attract individuals who are looking for weight loss solutions. It helps to position yourself as an expert in this niche.

Example 2: Technology Industry

Primary keyword: How to Choose the Best Web Hosting Service?

Secondary keywords: Web hosting provider, Types of web hosting, Tip to find the best hosting services

These secondary keywords can create full content. This is the content that every user wants to see on your webpage.

FAQ

1-What are secondary keywords?

Secondary keywords are closely related to the primary keywords and add more details to the main content. They can be synonyms or close variations of the primary keywords

2-How many secondary keywords should I use?

You can use 3-4 secondary keywords for every primary keyword in a webpage.

3-Which is more important, primary or secondary keywords?

Primary keywords are the most important keywords. Every webpage must have a primary keyword. But secondary keyword isn’t a necessity but they help to SEO of a webpage.

What is the difference between secondary and LSI keywords?

LSI keywords are conceptually related to the primary keyword that helps search engines find what your page is about. But secondary keywords are synonyms or close variations of the primary keyword that add more details and context to the main content.

What is a secondary keyword example?

Primary keyword: Benefits of yoga for your body

Secondary keyword: Best Yoga tips

Primary Keywords: How to use them for SEO Success

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Primary Keywords: How to use them for SEO success

In the world of search engine optimization (SEO), primary keywords play a vital role in driving organic traffic to your website. Understanding the significance of primary keywords can significantly impact the success of your SEO efforts. Additionally, knowing different types of keyword, how to select the right primary keyword and implementing it strategically can maximize its impact.

In this article, I’m going to discuss definition of primary keywords, their importance, how to implement primary keywords in content, and more.

What is a primary keyword?

Primary keywords, also known as focus keywords, are the main keywords that accurately represent the content and purpose of a webpage. They are the terms that users are most likely to search for when looking for information or products related to your website.

Primary keywords usually include 1 or 2 words. They always have a high search volume and also competition.

For example: ‘digital marketing”, ” email marketing”, ”fitness”, and ”skincare” are primary keywords.

When selecting primary keywords, it’s crucial to conduct thorough research to identify the most effective ones for your website. Consider factors such as search volume, competition level, and relevance to your content.

Why Primary Keywords are important in SEO?

Primary keywords act as signposts to search engines, and guide them to understand what your webpage is about. When search engines crawl and index your website, they analyze the content and metadata to determine its relevancy to specific search queries.

By incorporating primary keywords naturally throughout your content, search engines can better understand the purpose and topic of your webpage.

Primary keywords are essential for attracting the right audience to your website. Users who search for specific keywords are more likely to be interested in the content or products you offer, and it will increase the chances of conversion and engagement on your site.

According to a survey conducted by Moz, 70% of marketers find keyword research importance for improving their website’s search engine visibility. This survey can prove the value of primary keywords in driving organic traffic to a webpage.

It’s important to note that primary keywords should be used in a strategic and natural manner within your content. Overloading your content with primary keywords can hurt your website’s search engine rankings.

Primary Keywords Vs. Secondary Keywords

While primary keywords are the main focus of your SEO efforts, secondary keywords also play a crucial role in optimizing your website. Primary keywords are the main terms that directly reflect the core topic of your content, while secondary keywords provide additional context and variations to enhance the overall relevance of your webpage.

For example, if your primary keyword is “organic skincare,” secondary keywords could include “natural skincare products,” “chemical-free skincare,” “Vegan-friendly skincare,” or “sustainable beauty routines.”

By using a mix of primary and secondary keywords strategically throughout your content, you create a more comprehensive representation of your webpage’s topic, and achieve a wider range of search queries and user intents.

Secondary keywords can also help to capture long-tail search queries, which are more specific and typically have higher conversion rates. By including a diverse set of secondary keywords related to your primary topic, you can attract a more targeted audience interested in various aspects of the overarching theme.

This not only improves your website’s visibility in search results but also enhances the user experience by offering valuable and relevant information on related topics.

Strategies for Effective Keyword Research

Choosing the right primary keyword is crucial for successful SEO. It requires a combination of effective keyword research strategies and the use of tools designed to identify primary keywords related to your content.

Search intent

When conducting keyword research, it’s essential to understand your target audience and their search intent. Put yourself in the shoes of your potential visitors and think about what they would likely type into a search engine to find your content. Brainstorming relevant keywords and phrases is an excellent starting point for finding potential primary keywords.

For example, if you have a website that offers cooking tips and recipes, think about the specific terms your audience might use, such as “quick and easy dinner recipes,” “healthy breakfast ideas,” or “vegetarian pasta dishes.”

SEO tools

Using SEO tools in your keyword research offers insights into search volume, competition, and related keywords. Google Keyword Planner, SEMrush, and Moz Keyword Explorer are examples of useful tools for identifying primary keywords that have high search volume and are less competitive.

These tools can provide valuable data on how often certain keywords are searched for and how difficult it would be to rank for them. By analyzing this information, you can narrow down your options and choose primary keywords that have a good balance of search volume and competition.

Google's auto completions

In addition to keyword research tools, consider leveraging search engine autocomplete and suggestions. When you start typing a query into a search engine, you’ll notice that it provides suggested auto-completions based on popular searches related to your query.

For instance, if you type “healthy snacks” into a search engine, you might see suggestions like “healthy snacks for kids,” “healthy snacks for school,” or “healthy snacks for weight loss.” These auto-completions can give you insights into the primary keywords people are searching for about your topic.

primary keywords

Competitor analysis

Analyzing your competitors can provide valuable insights into the primary keywords they are targeting. SEO tools like Ahrefs and SpyFu allow you to see the keywords your competitors currently rank for, giving you a competitive advantage in choosing the right primary keyword.

When you find the primary keywords that your competitors are targeting, you can identify gaps in the market and find unique keyword opportunities that they may have overlooked.

Key Locations to Incorporate Primary Keywords

Include primary keywords in the following key locations:

 Page Title: The title of your webpage or blog post should include the primary keyword to clearly indicate its topic.

 Meta Description: Write an engaging meta description that incorporates the primary keyword to entice users to click through to your website.

 Headings and Subheadings: Use headings and subheadings to break down your content and include primary keywords to provide context to both users and search engines.

 URL: Whenever possible, incorporate the primary keyword into the URL structure of your webpage or blog post. This helps search engines understand the topic before even crawling the page.

 Image Alt Tags: Include primary keywords in the image alt tags to help search engines understand the visual content.

Body Content: Naturally integrate primary keywords throughout the body of your content, and ensure it flows naturally and provides value to your readers.

How Primary Keywords Can Boost Your Content's Performance?

Now let’s talk about how they can specifically boost your content’s performance:

Enhance Relevance

By incorporating primary keywords in relevant headings and subheadings, you provide search engines with clear signals about the topic of your content. This helps search engines understand the context and relevance of your content.

Improve User Experience

When you optimize your website’s URL structure by including primary keywords, you not only make it easier for search engines to understand your content, but also for users to navigate your website. A well-structured URL with primary keywords can provide users with a clear idea of what to expect when they click on your link, leading to a better user experience.

Visual Appeal

By including primary keywords in the alt tags of your images, you not only make them more accessible to visually impaired users but also help search engines understand the visual content. This can contribute to improved SEO performance and better visibility in image search results.

Natural Flow

Integrating primary keywords naturally throughout the body of your content is key to providing value to your readers. By seamlessly incorporating these keywords, you create a cohesive and informative piece of content that  appeals to search engines and resonates with your target audience. This can lead to higher engagement, longer time spent on your website, and increased chances of conversions.

Conclusion

By understanding how primary keywords can boost your content’s performance, you can optimize your website effectively and achieve better SEO results. Remember, it’s not just about incorporating keywords but doing so strategically and naturally to provide value to both search engines and your audience.

Semantic keywords: Definition, Examples & How to find them

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Semantic keywords: Definition, Examples & How to find them

SEO has become complicated in recent years. Old strategies like keyword stuffing not only don’t work but also lead to penalization. Google bots are smarter now. They know what users are searching for, even if they don’t type the exact keywords. You can take advantage of this feature to increase the keyword ranking.

In this article, I’m going to discuss semantic keywords and how you can boost your ranking with these semantic keyword research.

What are semantic keywords?

Semantic keywords, or Latent semantic indexing (LSI), are those words or terms that conceptually relate to the main keyword. So, they are not the primary keywords. They surrounded the main keywords naturally to help search engines find the webpage.

For example:

You want to write an article about ” Pregnancy care”. Your primary keyword can be short or long-tail keywords. The semantic keywords for this article are words such as prenatal tests, baby growth, healthy eating, prenatal care, ultrasound, maternity care, etc. 

It means semantic keywords are phrases that come up when discussing your main topic.

So, can semantic keywords be synonyms of the main keyword?

No. Semantic keywords go beyond synonyms of the main keyword, or similar words or phrases. However, it’s a good idea to use synonyms of the main keyword because it prevents keyword stuffing in your content.

Does semantic keywords matter in SEO?

Definitely yes.

LSI keywords help search engine bots find your content better. In previous Google algorithms, Google focused on existing keyword-match in search engine results. After the Panda update, it changed the focus on topical relevancy. So, existing semantic keywords in a web page are signs of the relevancy of that page to the query.

For example:

When a user wants to know about ”how to cook squash”, the search engine knows this is an informational query about squash vegetables, not squash sport. Consequently, search engine bots search for semantically related keywords like oil, oven, bake, roast, cooking, and so on.

Semantic keywords (LSI Keywords)

Not only for homonyms queries, also is the same for all types of queries. As soon as search engines know search intent, they search for semantic keywords in the pages. So, by including semantic keywords in your content help to boost your ranking.

Benefits of Using semantic keywords

Using semantic keywords has several benefits for SEO. You can’t improve the SEO of your page without using proper semantic keywords. Pay attention to the below advantages to know more about the importance of relevant keywords.

Improve organic traffic

When users type a query in search engines, always like to receive large information about it. This includes hidden aspects of that query.

 For example:

If someone searches for a ”fast breakfast idea”, it means other aspects of the idea are essential for that person.

So, in addition to common semantic keywords like grab-and-go breakfast, recipes, eggs, or granola, you should add other relevant keywords like healthy breakfast, nutritious breakfast, and delicious breakfast.

Adding this hidden side of a query not only improves your organic traffic but also helps to outrank your competitors. Because these are relevant semantic keywords for search engines.

Decrease bounce rate

When you use relevant keywords in your content, you will reduce the danger of entering the wrong user into your webpage.

For example:

If you have an article about Windows Home Design, by using semantically related keywords like bedroom, kitchen, aluminum, and iron you will help Google to understand this page is about house design, not windows home design software. So, it reduces the bounce rate.

Increase sale

If you own a website for selling products using LSI keywords can increase your sales. Because semantic keywords help to create a better search experience for buyers.

Visibility on SERPs

If you pay attention to all the basics of SEO along with LSI keywords, it boosts your visibility on search engine results.

Pay attention to below image:

LSI Keywords: Benefits of Using semantic Keywords

Diet is a related keyword for this query. In the first webpage, it appears on search engine results.

Limit Google penalties

By using semantic keywords you will reduce the danger of Google penalty due to keyword stuffing. There is a limitation for using the primary keyword in the content, but semantic keywords make up this limitation and boost the chance of finding your webpage on search engine results.

How to find semantic keywords?

semantically related keywords come naturally in your content when you write about a topic. But if you want to improve SEO, you need to extra ways to grab more relevant keywords. Otherwise, your chance will reduce if you don’t use sufficient semantic keywords.

Google Autocomplete

Like always Google search is the best tool to overcome SEO difficulties.
For example, I want to add semantic keywords to my current article. The main keyword is ”semantic keywords”:

LSI Keywords: How to find semantic keywords. jpg

In Google suggestions beside the main keyword, the bold words or phrases are related semantic keywords. You can use them in your content.

semantic keywords :Quick tip

When you are using Google autocomplete for SEO, it’s better to use browser in incognito mode. Because your previous search and local search in your area don’t affect the results.

Google image tag suggestion

Every search on Google has a particular part for images. It includes images of every ranked page.

After typing your main keyword on Google, go to the images section.

semantic keywords (LSI Keywords): Google image tag suggestion

You can see words like puppy, kibble and bowl beside images at the top of search results. These are semantic keywords.

How to find semantic keywords? Google image tag suggestion

Scroll to the right to see more semantically related keywords.

 

The image result page also has related searches too. Click on one of the images and in the right-hand panel the image will be loaded. Then scroll down to see related searches for that particular image.

 

How to find semantic keywords? Google image tag -Related search

You can do it for any particular image to see relevant keywords.

semantic keywords :Quick tip

If you use this technique for every particular image, be careful that keywords relate to your topic.

 

SEO tools

Some SEO tools have specific features for finding LSI keywords.

  • Google Keyword Planner
  • Semrush
  • Serpstat
  • Ahrefs
  • Moz

In addition to a list of related keywords that people search the entire web for based on the topic, these SEO tools allow you to filter words by connection strength, search volume, and more.

Semantic keywords tool

LSI Graph is a dedicated tool that largely is focused on semantic keywords. Just enter your primary keyword. Once you’ve received a list of related keywords, you incorporate them into your content.

How to find semantic keywords? LSI graph

People also ask

This website uses Google’s People Also Ask results in SERPs to generate related questions. Maybe you think these questions mostly are suitable for the FAQ section.

Yes, it’s true.

But these questions contain related keywords to your topic.
Although this website has paid plans, it offers free searches for every user daily.

How to find semantic keywords? People also ask

Google Related Searches

Related Searches is a great feature of Google to find semantic keywords. It appears at the bottom of the first page in search results.

How to find semantic keywords? Google Related Searches

In the above image, you notice bold words or phrases near the primary keyword. By using these secondary keywords you can improve your content for ranking. Add the bolded word to your LSI keywords list.

 

Analyze competitor websites

 Look at the content on websites that rank well for your target keywords. This not only gives you an idea of what topics are relevant to your industry but also helps you identify the semantic keywords they are using. By exploring ways to incorporate similar keywords into your content, you can align your website with the same search intent that drives traffic to your competitors.

Leverage social media and online communities

Monitor discussions and conversations related to your topic on social media platforms and online communities. Pay attention to the words and phrases people use when discussing the subject, as these can serve as valuable semantic keywords. By understanding the language your target audience uses, you can tailor your content to resonate with them and improve your website’s visibility.

How to incorporate semantic keywords in content?

Semantic keywords can appear in every part of content naturally such as sub-headings and body of the content. You can use them in the first paragraph or as anchor text in the body of the content.

Internal links are another way to use semantic keywords. Not only help to structure your website, but also search engines understand the relationships between your different pages.

But some parts of your content are more significant because search bots first skim these parts: It includes:

  • Title tags
  • Meta description
  • Image or attachment file names
  • Header tags
  • Image alt tags
  • Captions under images

By naturally incorporating these relevant keywords throughout your content, you help Google’s algorithms understand the content of your page.

Conclusion

Semantically related keywords play important role in modern SEO. By incorporating them into your content, you can improve your website’s visibility, relevance, and overall user experience. So, next time you optimize your content, remember to think beyond exact keyword matches and embrace the power of semantic keywords.

Mangools Review: Uncovering the Power of This SEO Tool

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Mangools Review: Uncovering the Power of This SEO Tool

In the noisy online world, staying ahead of the competition is crucial. One tool that has gained immense popularity among SEO professionals is Mangools.

In this comprehensive review, I will dive deep into the various features that make Mangools a game-changer in the industry. From conducting effective keyword research to analyzing backlinks, tracking website performance, and understanding SEO metrics, Mangools has it all.

Below the table of contents are the topics that will be discussed.

• What is Mangools?

• Mangools tools

• Free tools offered by Mangools

• Mangools pricing

• Customer support

• Mangools pros and cons

• Conclusion

• FAQs

Mangools Review: What is Mangools?

Mangools Review: What is Mangools?

Before talking about the features of Mangools, let’s take a glance at the history of this tool.

Mangools was established in 2014. It is a relatively new player in the SEO tools market. However, in the years since its launch, Mangools has gained a reputation for providing high-quality SEO tools at affordable prices.

Mangools is an SEO toolkit that provides a range of powerful tools to help you optimize your website for search engines. Whether you are a professional in SEO or just starting, Mangools has something to offer for everyone.

If I want to define Mangools, it’s very user-friendly. All of the things are user-clear and straight. It’s not complicated even for beginners.

Also, it’s affordable. Mangools plans are perfect for businesses of all sizes.

Mangools tools

Mangools consists of five different tools:

  •  KWFinder
  • LinkMiner
  • SERPChecker
  • SERPWatcher
  • SiteProfiler

Each of these tools has a specific role in the optimization of a website. In the following, I will discuss it in depth.

KWFinder

There is no doubt choosing the right keyword is the foundation of a good SEO strategy.
Although I believe that to conduct effective keyword research you should go beyond SEO tools and do some manual research, still using SEO tools in keyword research is necessary.

When using KWFinder, it’s important to start with a seed keyword. This can be a broad term related to your niche. Once you enter the seed keyword into KWFinder, it will generate a list of related keywords along with their search volumes and difficulty scores.

Imagine you have a website that sells drugs that help to lose weight. Your seed keyword could be “weight-loss drugs”.

Mangools Review: KWFinder- keyword research

Upon entering this keyword into KWFinder, you will not only get a list of related keywords but also valuable insights into their search volumes and difficulty scores.

Mangools Review: KWFinder-related keywords

Do you have a local business?
So, don’t forget to specify your research for specific region and language. Mangools support over 50,000 locations and 40 languages.

These long-tail keywords are more specific and have the potential to drive targeted traffic to your website. By targeting these keywords, you can tap into a niche market and increase your chances of conversions.

Mangools Review: KWFinder-long tail keywords

That’s all about KWFinder? Nope.
Another feature is “Search by Domain”. This option is great for exploring the keywords that your competitors ranked for. It shows you the keywords that bring the most of your competitor’s website traffic.

SERPChecker

Keyword difficulty analysis involves evaluating various factors that determine how challenging it would be to rank for a specific keyword. These factors include the authority of the top-ranking websites, the number and quality of backlinks they have, and the overall competitiveness of the keyword in the search engine results page (SERP).

With Mangools’ SERPChecker tool, conducting keyword difficulty analysis becomes a seamless process. By simply entering a keyword, you can gain access to a wealth of information about the top-ranking websites for that keyword.

Mangools Review: SERPChecker

One of the key features of SERPChecker is its ability to provide you with comprehensive information about the authority scores of the top-ranking websites.

Authority scores are a measure of a website’s credibility and influence in the eyes of search engines. By analyzing the authority scores of your competitors, you can get a better understanding of the level of competition you will face when trying to rank for a particular keyword.

In addition to authority scores, SERPChecker also gives you insights into the backlink profiles of top-ranking websites.

Backlinks are an important factor in determining a website’s authority and relevance. By analyzing the backlink profiles of your competitors, you can identify potential link-building opportunities and devise strategies to improve your own website’s backlink profile.

Mangools Review: SERPChecker -backlink profile

SERPWatcher

Once you have optimized your website for keywords, it’s crucial to track its performance. This is where SERPWatcher comes into play. With this tool, you can monitor your website’s rankings on search engines and identify areas for improvement.

SERPWatcher provides you with accurate and up-to-date information about your website’s rankings, giving you valuable insights into how your website is performing in search engine results pages (SERPs).

Mangools Review:SERPWatcher

Here’s how you can use SERPWatcher to monitor your website’s rankings:

Step 1: Select your keywords– Start by choosing the keywords that are relevant to your website and target audience. These keywords should reflect the topics and themes that your website focuses on.

 Step 2: Add your website– Once you have selected your keywords, add your website to SERPWatcher. This will allow the tool to track your website’s rankings for the chosen keywords.

Step 3: Track your rankings– SERPWatcher will start monitoring your website’s rankings on search engines. It will provide you with detailed reports on how your website is performing for each keyword. You can easily see if your website is moving up or down in the SERPs.

 Step 4: Analyze the data- Use the data provided by SERPWatcher to analyze your website’s performance. Look for patterns, trends, and fluctuations in your rankings. Identify keywords where your website is performing well and areas where improvement is needed.

 Step 5: Take necessary actions– Based on the insights gained from SERPWatcher, take necessary actions to maintain or improve your website’s rankings. This may involve optimizing your content, improving your website’s user experience, or implementing other SEO strategies.

Mangools Review: SERPWatcher -monitoring website

You can get your rank updates on a daily basis. Besides that, it will give you a heads-up about all the important rank changes via email alerts.

By regularly monitoring your website’s rankings with SERPWatcher, you can stay on top of your SEO efforts and ensure that your website is performing at its best.

LinkMiner

LinkMiner is a powerful tool that allows you to dive deep into the backlink profiles of any website. Whether it’s your own website or a competitor’s, LinkMiner provides you with detailed information that can give you a competitive edge.

By understanding the number of backlinks, referring domains, and the quality of backlinks, you can gain a comprehensive view of your website’s link profile.

The backlinks table provides below data about source URL:

  • Image tag
  • Language of the referring site
  • DoFollow/NoFollow
  • Deleted backlink tag

One of the key features of LinkMiner is its ability to assess the quality of backlinks. It uses advanced algorithms to evaluate the authority and relevance of the websites that are linking to you.

This means that you can easily identify high-quality backlinks that are boosting your website’s authority and weed out any low-quality ones that might be dragging you down.

But that’s not all. LinkMiner also allows you to analyze the anchor text of your backlinks. Anchor text is the clickable text that appears in a hyperlink. By understanding the anchor text distribution of your backlinks, you can optimize it to target specific keywords and improve your website’s visibility in search engine results.

Mangools Review: LinkMiner

Another powerful feature of LinkMiner is its ability to uncover the link-building strategies of your competitors. By analyzing their backlink profiles, you can gain valuable insights into the tactics they are using to boost their website’s authority. Armed with this information, you can devise your own link-building strategies to stay one step ahead of the competition.

LinkMiner also provides you with a comprehensive overview of the top referring domains. This allows you to identify the websites that are driving the most traffic to your competitors’ webs