8 Best SERP Tracking Software Tools to Improve Your Rankings

Analyzing and improvement are two inseparable parts of every success. And improving your online visibility can’t happen without knowing what and how to improve the shortcomings.

So, a SERP tracking software helps you to understand where your website is on search engines and how to make strategies to improve it.

In this article, I introduce the best SERP tracking tools that report the most accurate data to optimize your website.

First, let’s take a glance at what a SERP tracker tool does for you.

What is a SERP tracking software?

A SERP tracking software is a powerful software that allows you to monitor and analyze the performance of your website in search engine results pages (SERPs).

It provides valuable insights into how your website ranks for specific keywords and helps you understand your online visibility.

With SERP tracking software, you can easily track the position of your website in search results for various keywords over time.

This helps you to identify trends, measure progress, and make data-driven decisions to improve your website’s SEO basics.

Also, SERP tracking software provides accurate and up-to-date information about keyword rankings. It retrieves real-time data from search engines and displays it in an organized manner, and allows you to see where your website stands compared to competitors.

In summary, a SERP tracking tool is essential for anyone looking to optimize their website’s performance in search engine results.

What are the best SERP tracking software tools?


Analyze competitors profile and make comparisons between multiple domains side by side.

Best for Competitors Tracking


Get reports & email alerts to let you see the keyword rankings, all metrics, and their progress in time.

Best for Keyword Tracking


Gain a better understanding of which SERP features drive traffic to your site and then evaluate your next move.

Best Overall

Now let’s dive into the discussion and talk about the reasons that standout these SERP tracking tools among competitors.


Best SERP Tracking Tools: semrush home page

Semrush is one of the most powerful SEO tools that support every aspect of SEO.

In SERP tracking Semrush is outstanding and give you the most accurate and up-to-date reports, and enables you to make data-driven decision for improving your website optimization.

Notable Features

Position tracking is one of Semrush’s SERP tracking tools. Some reports of position tracking tool is the same as below:

Rankings distribution: By using this report you can compare your rankings with the top 3, 10, 20, and 100th competitors in Google’s organic search results.

Tag report: This report enables you to segment thousands of search terms.

Best SERP Tracking Tools: semrush features tag report

Landing pages report: This report identifies the landing pages of your competitors and shows the metrics of high-ranking keywords.

Featured snippets report: Snippets are a good opportunity for showing online visibility and Semrush help to discover this chance to appear at the top of SERP. After setting up a project the tool checks the keywords to help your page appear as a featured snippet.

Best SERP Tracking Tools: semrush Featured snippets report

Semrush Rank tool is another software designed by Semrush to find domains that are acquiring the most traffic from organic searches. With this tool, you can identify the performance of different websites and their keywords.

Also, Semrush Rank tool provides data about the estimated budget for advertising every business, the keywords they cover, and how the website of that business works in different locations.

Semrush Sensor tool helps to identify technical issues at the right time. These issues or updating algorithms can affect the performance of your website, and you can’t find out until the position of your website declines.

Best SERP Tracking Tools: Semrush Sensor tool


Best SERP Tracking Tools :semrush pricing

Semrush is more expensive than other competitors, but the features, accuracy, and support are of high quality.
Also, Semrush provides a free plan with a limited feature that doesn’t need to credit card.

Final Thought

Semrush is an all-in-one tool that covers all aspects of SEO. This platform is one of the best SERP tracking tools with accurate and up-to-date tracking reports. Semrush has powerful tracking tools that help to improve your ranking.

If Semrush meets your requirement and your budget, so don’t hesitate to use this professional platform.


Best SERP Tracking Tools software : Mangools home page

Mangools is one of the great rank-tracking tools among competitors.

The SERP tracking software offers an impressive range of rank-tracking features that are essential for monitoring and analyzing website performance.

Mangools consist of five tools. SERPWatcher and SERPChecker are those that track the SERP.

Notable Features

SERPChecker tool provides accurate and up-to-date keyword rankings. This feature allows you to track the performance of specific keywords in real time, and make data-driven decisions for your SEO strategies.

By knowing where your website ranks for certain keywords, you can optimize your content and improve your overall visibility in search engine results.

Best SERP Tracking Tools software : Mangools features- keyword ranking

Competition analysis is another feature. SERPtracker helps to assess the strength and weaknesses of my competitors’ websites. By analyzing their backlink profiles, domain authority, and other key metrics, you have the opportunity to outrank competitors.

The daily ranking updates provided by Mangools’ SERPWatcher is another feature that sets it apart from other rank tracking tools. With daily updates, you can closely monitor any fluctuations in keyword rankings and quickly identify any potential issues or opportunities.

Best SERP Tracking Tools software : mangools features- daily ranking

 Furthermore, the SERPChecker tool provides in-depth SERP analysis, allowing you to understand the composition of search engine results pages for specific keywords.

This information helps you to tailor your content to meet user intent and increase click-through rates.

It also helps to uncover featured snippets, knowledge graphs, and other rich results that may impact your website’s visibility.


Best SERP Tracking Tools software : mangools pricing

Mangool offers 4 plans with affordable pricing for any type of business. This platform tailored the plans to your needs and budget.

Also, Mangools supports a free plan with limited features, and it doesn’t require a credit card.

Final Thought

Mangools is a powerful SERP tracking software that simplifies the process of tracking keyword rankings, monitoring competitors, and gaining valuable insights into SEO performance.

Its user-friendly interface, comprehensive reports, and real-time updates make it an SEO asset for any digital marketer or business.

3-SE Ranking

Best SERP Tracking Tools software : SE Ranking Home page

SE Ranking offers a wide range of powerful features that enable users to effectively manage and optimize their search engine rankings.

With its comprehensive suite of tools, you can easily track keyword positions, analyze competitors, conduct website audits, and monitor backlinks.

The platform is a user-friendly interface and works as an efficient tool for your SEO needs.

Notable Features

One of the standout features of SE Ranking is its ability to provide accurate and up-to-date keyword position tracking. You can monitor the performance of your targeted keywords across different search engines and locations.

Best SERP Tracking Tools :SE Ranking keyword position tracking

This feature enables you to identify areas where improvements are needed and make necessary adjustments to enhance your website’s visibility in search results.

Competitor analysis is another crucial aspect of SERP tracking, and SE Ranking is an expert in this area. It provides valuable insights into the strategies and tactics that your competitors use.

Best SERP Tracking Tools :SE Ranking Competitor analysis

Monitoring backlinks is essential for maintaining a healthy link profile, and SE Ranking simplifies this process. It provides detailed reports on backlink quality, anchor text distribution, and referring domains.

In addition to these key features, this SERP tracking software also offers a range of supplementary tools such as keyword suggestions, on-page SEO checkers, and social media management.

 These tools further enhance your ability to optimize your website’s performance and drive organic traffic.


SE Ranking includes 3 plans with affordable prices.
Each plan supports a 14-day free trial and no credit card is required for using the free trial.

Best SERP Tracking Tools :SE Ranking pricing

Final Thought

SE Ranking provides a comprehensive set of features that empower you to effectively manage and improve your search engine rankings.

Its accurate keyword tracking, competitor analysis, website audit, and backlink monitoring capabilities are invaluable for any SEO professional or business looking to enhance its online presence.


Best SERP Tracking Software :Nightwatch home page

Nightwatch is one of the best SERP tracking tools that mainly focused on tracking the search engine result pages.

Nightwatch offers an extensive range of features, and it has the highest-rank tracking accuracy in the market. Its user interface is highly intuitive and the smart utilization of diagrams and graphs makes it simple to monitor the progress of your SEO efforts.

Notable Features

Competitor Analysis: Nightwatch offers comprehensive competitor analysis program. The tool provides detailed reports on competitor rankings, allowing you to benchmark against them and adjust your approach accordingly.

Customizable Reporting: This tool offers a customizable reporting system. These reports include key metrics such as visibility, average position, and search volume, providing a clear overview of the effectiveness of your SEO efforts.

Advanced Filtering: Nightwatch’s SERP tracking tool offers advanced filtering options. You can segment data based on different parameters, such as location, device type, or search engine.

This SERP tracking software enables you to target specific audiences more effectively. This level of granularity allows you to refine your strategies and maximize the impact of your SEO campaigns.

Local Rank Tracking: Through Nightwatch’s local rank tracking you can track your keywords in 107,296 locations worldwide, across the search engine results page and map pack.

Integration: This SERP tracking software provides integration with other popular SEO tools and platforms such as Google Analytics, and Google Search Console and it helps to gain invaluable data about your website.

 Nightwatch’s SERP tracking tool provides accurate and up-to-date data on keyword rankings. With real-time monitoring, you can effortlessly track the performance of specific keywords across various search engines, including Google, Bing, YouTube, and more.

This feature allows you to identify trends, measure progress, and improve your SEO strategies.


Nightwatch has a flexible pricing plan. Based on the quantity of the keywords (+ other features) you want to track, you can choose your plan. It starts at $32/month.

Best SERP Tracking Software :Nightwatch pricing

Also, Nightwatch offers a 14-day free trial to examine the effectiveness of the tool.

Final Thought

Nightwatch has a wide range of feature that helps businesses of every size. You can rely on this SERP tracking tool to monitor and analyze search engine ranking positions. This exceptional tool enables you to stay ahead of the competition and optimize your online presence.


Best SERP Tracking Tools: Sitechecker home page

Sitechecker has established in 2016. This platform through innovation, accuracy, and customer satisfaction has earned a reputation for excellence.

Notable Features

Keywords Tracking– With Sitechecker’s rank tracker tool, you can track website positions by keywords. The tool gives weekly reports for potential keywords.

Best SERP Tracking Tools: Sitechecker Keywords Tracking

Filtering Keywords in Multiple Conditions: With rank tracker tool, you can filter keywords in multiple conditions to find the right keywords faster. You are able to filter keywords by search volume, landing pages, groups, position, and text.

Best SERP Tracking Tools: Sitechecker Filtering Keywords

Site monitoring: Sitechecker’s monitoring feature helps to reduce the risk of losing traffic.
For instance, you never know the changes happen in your website through plugins or hacking until you track code changes. Sitechecker does it for you.

Or when you make changes to your website such as modifying the title tag, description, or content, subsequently some changes may happen. Sitechecker measures these changes for you.

Sitechecker’s rank tracking tool launches SERP analysis for any keyword. It helps to compare your ranked pages’ performance in relation to competitors’ pages.


Sitechecker pricing is affordable in comparison to competitors.
A 14-day free trial without the need for a credit card is a good opportunity to examine the effectiveness of the tool before purchasing.

Best SERP Tracking Tools: Sitechecker pricing

Final Thought

Sitechecker is a user-friendly interface SERP tracking software. The intuitive interface makes it simple to navigate through the tool’s features and access the information you need. Not only you can track SERP, also other aspects of SEO can be optimized through this tool.


Best SERP Tracking Tools: Ahrefs home page

Ahrefs tool is a comprehensive and powerful SEO software that provides valuable insights and data to help you to improve your online presence.

This platform has professional performance in rank tracking with effective reports for rank improvement.

Notable Features

Ahref’s rank tracker tool provides a comprehensive range of features that are essential for monitoring and improving website rankings.

By using the rank tracker tool you observe your website ranks for 13 features. If your website has more SERP features such as snippets, top stories, or people also ask questions ranking will be easier.

Ahref's Rank Tracker tool

For example in this graph, those 13 features are noted in the right hand in grey and blue colors. Grey are features your website doesn’t own while blue parts are those features your website owns.

Ahrefs’ rank tracking tool shows how your competitors doing by ranking progress, SERP features, and search traffic reports.

Best SERP Tracking Tools: Ahref's

By using Ahrefs’ rank tracking tool you can track your rankings on Google on different devices (desktop and mobile) in different countries.

Just import a list of keywords, specify multiple countries per keyword, and provide your competitors’ URLs. Accordingly, the tool tracks the data and sends regular updates to you.

Best SERP Tracking software: Ahref's


Ahrefs is pricy in comparison to competitors but it owns essential features.
It starts at €89/ mo and ends at €899/mo for Enterprise plan. This platform doesn’t support a free trial, but some free tools are available.

Best SERP Tracking Tools: ahrefs pricing

Final Thought

Ahrefs Rank Tracker tool is an indispensable tool for anyone looking to enhance SEO efforts. Its accurate ranking data, advanced filtering options, and competitor analysis capabilities make it a must-have resource for optimizing website visibility and driving organic traffic.


Best SERP Tracking Tools: Serpstat home page

As an SEO comprehensive management platform, Serpstat is a smart and powerful tool for backlinks analysis, keyword research, rank tracking, competitor analysis, and site audit.

Notable Features

Competitor analysis tool capabilities are one of the most accurate Serpstat’s rank-tracking tools. The tool provides detailed insights into competitor keywords, backlinks, PPC, and traffic sources that enables you to refine your tactics and gain a competitive edge.

 By using competitors analysis tools find out common and missing keywords of competitors. And also, you can make a detailed domain comparison to find a ranking gap.

Best SERP Tracking Tools: Serpstat competitors analysis

This feature provides hidden keyword opportunities based on competitors’ keywords. Also by checking the ads of your competitors, you can speed up your PPC campaign.

Keyword Rank Checker tool is another tool designed by Serpstat to track website keywords on mobile and desktop with daily reports.

Best SERP Tracking Tools: Serpstat Keyword Rank Checker tool

Link Intersect is another tool by Serpstat to check competitors’ backlinks. With this SERP tracking software, you can compare domains and get deep insight into your competitors backlinks.

Serpstat -Link Intersect tool

Keywords and domain batch analysis is another powerful tool designed by Serpstat for analyzing competitors.

Keyword Batch analysis contains a wide range of metrics including, 9 SEO metrics for keywords, 9 indicators for link research, and 5 databases to evaluate simultaneously.

Domain batch analysis includes 18 metrics such as visibility, traffic, keywords, internal and external links, and more for analyzing every domain.

Best SERP Tracking Tools: Serpstat -Domain batch analysis


Serpstat pricing starts at $50 and offers a wide range of features in addition to SERP tracking.
Serpstat includes a 7-day free trial and a credit card isn’t required.

Best SERP Tracking software: Serpstat pricing

Final Thought

Serpstat is great in SERP analysis. Tracking geo locations, daily keyword rankings reports, and monitoring competitors’ keywords are some parts of this SERP tracking software. By using this tracking tool the hide aspects of your competitors will be revealed to you.


Best SERP Tracking software: AccuRanker home page

Accuranker has established in 2013. The main focus of this platform is on SERP tracking.

Accuranker as a SERP rank tracking & analytics platform is perfect for SEO agencies and enterprises.

Notable Features

Competitor Analysis: AccuRanker allows you to track your competitors’ performance effortlessly. This tool tracks both known and unknown competitors.

It means in addition to the domains you input as a competitor to track, the tool also identifies sites that frequently appear in the SERPs. These sites appear in the overview tab as Dynamic Competitors.

Best SERP Tracking software: AccuRanker Competitor Analysis

SERP Feature Analysis: SERP features are effective in ranking. Accuranker reports the opportunity to rank for SERP features and also reports when you rank for these features.

Keyword Tracking : Accuranker refresh keywords ranking on demand. It means keyword ranking is not just daily. In addition to daily automatic refreshes, you can demand the data whenever needed.

Keyword tracking is very detailed in Accuranking. To track your local rankings you can specify the name of the city or even a specific address to your keyword settings.

Best SERP Tracking software: AccuRanker Keyword Tracking

Tracking rankings for mobile and desktop: Accuranker allows you to track keyword rankings for both mobile and desktop. Just you need to import the keywords you want to track and check the result.

Best SERP Tracking software: AccuRanker Tracking Keyword for mobile and desktop

Tracking competitors’ rankings: Accuranker provides a list of keywords for the top 10 competitors, and it is possible to add 10 additional competitors by yourself to compare your website with theirs.

Best SERP Tracking software: AccuRanker Tracking competitors' rankings

Rank tracking of landing pages: With Accuranker you can track your landing pages. It gives data about the number of keywords, search volume, and SERP features.

Best SERP Tracking software: AccuRanker- Track rankings of landing pages


Pricing in Accuranker is flexible. You can select your plan according to the number of keywords you want to track. It starts at $116 for tracking 1000 keywords per month.

This SERP tracking software offers a 14-day free trial, and it doesn’t need a credit card.

Best SERP Tracking software: AccuRanker pricing

Although pricing is according to the number of keywords you track, it includes the below features too.

Best SERP Tracking software: AccuRanker features

Final Thought

AccuRanker provides a comprehensive suite of features to optimize your website effectively. This tool is precise and reliable. Accuranker is a must-have tool if you want to grab the opportunity of rankings from your competitors and grow your organic traffic.


Choosing the best SERP tracking tool depends on individual needs and preferences. However, based on my evaluation, the nominated tools in this article are powerful due to their exceptional features, ease of use, and reliable customer support.

Whether you are an individual website owner, a digital marketing agency, or an SEO professional, these tools can significantly enhance your SERP tracking efforts and contribute to the overall success of your online presence.


What is a SERP tracking software tool?

A SERP tracking tool is a powerful software that allows you to monitor and analyze the performance of your website in search engine results pages (SERPs).

It provides valuable insights into how your website ranks for specific keywords, competitors analyzing, targeting specific geographic locations, providing historical data, and more.

What is the difference between SEO and SERP?

SERP stands for Search Engine Results Page while SEO stands for Search Engine Optimization. SERP tracking is a part of comprehensive SEO.

How do I track my SERP ranking?

To track your SERP rankings, you need a SERP tracking tool. There are many free and paid SERP ranking tools such as Semrush, Mangools, Serpstat, and Google Search Console.

How can I improve my SERP?

To improve your SERP (Search Engine Results Page), you need to focus on several key strategies:

  • Search for the right keyword
  • Create high-quality content
  • Get high-quality backlinks
  • Make a user-friendly structure
  • Improve website speed
  • Optimize your website for mobile
  • Analyse your competitors
  • Find keywords gap and grab the chance for ranking
  • Update your content
  • Monitor and analyze data by using a SERP tracking tool

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