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B2B Marketing Principles: A beginner’s guide

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B2B Marketing Principles

B2B Marketing Principles: A beginner's guide

If you have entered to marketing world recently, you have heard B2B marketing here and there.
What’s B2B marketing principles?

B2B is a short abbreviation but there are many strategies and rules behind it.
In this article, I talk about B2B marketing principles. It includes B2B marketing definition, how to develop strategy and plans, different types of B2B marketing tactics, and the buyer’s journey.

B2B Marketing Principles: A beginner's guide

What is B2B marketing?

If you have a company that sells your products or services to another company or business, you own a B2B business. In other words, B2B (business to business) marketing = dealing between businesses.

The definition is simple and straight, but being successful in such a field is complicated.
But don’t worry. It’s not rocket science.

B2B marketing is essential for growing any business in this competitive market. With the right strategy and tactics, companies can use B2B marketing to reach more customers, increase sales, and build strong relationships with their target audience.

B2B Marketing vs. B2C Marketing

While B2B marketing focus on another business as a buyer, B2C marketing wishes to sell products to ordinary people as customers. It’s like what you see in the street. It’s a type of communication between a clothes shopkeeper and a customer, or a street food seller and a passer-by who buys something.

B2B Marketing Principles: B2B Marketing vs. B2C marketing

But B2B marketing is more complicated than B2C marketing.
Maybe you ask ”Both are business and just business parties are different.

Why B2B marketing is more difficult than B2C marketing?
These are the reasons:

  • Decision-Making Process: For B2B client’s decision-making isn’t simple and needs too many investigations. Because it’s a matter of a large amount of budget. But this process is short for B2C businesses; maybe it takes a few minutes or some days, while it takes months in B2B businesses. In other words, B2B has a long buyer’s journey.
  • Communication: B2B  is based on relationships. It’s very important to keep the client for the next deal. So, communication has a key role in the decision-making process and after purchase. But it’s not widespread in B2C since it has different entity.
  • Clients sophistication: Clients in B2B  are more knowledgeable and skillful than B2C. Since they invest much amount and also put more time into the investigation, they become more sophisticated. So, gaining customers is more complicated than a B2C.
B2B Marketing Principles: B2B Marketing vs. B2C marketing

What are the difference between strategy, plan and tactic in B2B?

Both B2B marketing and B2C marketing includes 3 terms that are often used interchangeably. These 3 concepts are interdependent on each other and no one can accomplish without two others.

But in fact, they are different, and need to pay attention to their true nature so that manage them effectively.
They are marketing strategy, marketing plan, and marketing tactics.

Marketing Strategy

Strategy alludes to an outline to become successful in a competition. For example, an outdoor panel manufacturer wants to find a way to be successful in the crowded world of competition. (I use this example because before I worked in an outdoor panel company and this example is true).

This company found producing outdoor panels with high-quality LCD can help them to grow their business. It is a marketing strategy.

Marketing plan

Plan is part of a strategy. In the above example, the manufacturer should identify the characteristics of a good LCD. Do they need to make some changes in other pieces of the product to adopt with new LCD? How do they want to launch the new model? If they need to take part in exhibitions? Or advertising will be enough?
All these questions identify the plans.

Marketing tactic

Tactics are the ways to accomplish your plans. They include more details and nuance. Back to the above example, manufacturers should find suppliers to provide high-quality materials, test samples, identify technical reasons that show why this material is proper, courses for their engineers, and get help from foreign sources. These are tactics.

These three concepts are intertwined.

How to identify B2B marketing strategies?

Identifying B2B marketing strategies requires a combination of research, industry knowledge, competitor analysis, data-driven decision making, and collaboration. Below common methods to identify marketing strategies are noted:

Align with your business goals

What’s the final goal of your B2B marketing campaign? Do you want to build brand awareness, increase revenue or generate leads? Your marketing objectives can determine your strategy to achieve those goals.

Analyse competitors

Competitors are powerful sources for creating new strategies. What are the weak points of your competitors? How about their strong points? How can you be better than them? Analyzing competitors can lead you to strategies to improve your own business.

Understand target audience

Knowing the motivations, needs, struggles, and pain points of the audience leads you to generate strategies to grow B2B marketing.

Who are the people you want to reach? What do they need? How can you improve their problems? Understating your target audience will help you craft messaging and campaigns that resonate with them.

How to create a B2B marketing plan?

After developing a strategy you need to create an effective plan. The plan should align with your strategy. It’s very important to review all aspects of your plan to ensure it’s practical. Otherwise, it’s wasting the time. To create an effective plan consider below points:

Identify channels and resources

When you are setting marketing goals, consider your channel and resources to achieve those objectives. Marketing channels will be effective depending on the information sources and decision-making processes of your target audience.

Experiment with different channels to identify which ones generate the highest return on investment, and continually find ways to improve your performance for better results.

Set your budget

When it comes to setting a budget for B2B marketing, several factors need to be considered. Start by looking at the company’s overall financial goals and objectives. This helps you to determine how much money can be allocated towards marketing efforts.

Also, research the industry landscape to see what other companies are doing and how they are allocating their marketing budgets. This helps you to understand where you stand in comparison and what areas you need to focus on.

Measure success

 It is crucial to determine key performance indicators (KPIs) to measure performance against your goals. Track the results of your campaigns and adjust your strategies if needed. It will help you be aware of your shortcomings and make a plan to improve them.

Creating a B2B marketing plan can seem daunting, but don’t worry. By following these steps you can create a perfect Plan to grow your business. Good luck!

Types of B2B Marketing Tactics

After determining plans, you should find tactics to execute those plans.
Below some common tactics are noted that widely use in business to business marketing.

B2B Content Marketing

In this age, it isn’t possible to make a successful business without content marketing. Reports show content marketing became more important to business owners in 2022. B2B content marketing has a wide range, from blog posts and newsletters to videos and podcasts.

Ok. Content marketing is good.
But how does it make money?

B2B Marketing Principles: B2B Content Marketing is an important tactic.
Source: Content Marketing Institute

Content marketing isn’t a tool for direct sales. If you have such a point of view, I should say you are walking in the traditional marketing world.

Content marketing is a process that passes steps of awareness, consideration, and decision-making to buy a product. Through your content, you help buyers and give value to them.

But content marketing can be more complicated in B2B marketing. Because in B2B, it’s about organizations behavior not tracking individuals through cookies.

Be noted using AI tools can boost your content marketing results. These tools analyze a wide amount of data and suggest topics that resonate with your target audience. Also, AI tools save your time.

B2B Email Marketing

Email marketing is sending emails to a group of people for commercial aims. In B2B marketing a company sends the email to another business as a potential customer. B2B email marketing isn’t based on involving the interest and emotion of another party; it’s based on scale, proven evidence, and return on investment (ROI).

Creating a successful B2B email marketing without careful planning and trial and error is impossible. But it’s worth the effort because it is an effective way to reach the target market.

Email marketing has considerable benefits.
It’s highly targeted and measurable, and it has flexible usage. B2B email marketing is a great way to keep customers engaged and interested in your business in the long term, which will lead to sales conversion.

B2B SEO

SEO (search engine optimization) is a process to optimize a website for Google search to earn higher rankings in SERPs for keywords related to a specific business. SEO principles are the same for both B2B and B2C. But it is more complicated in B2B.

The main difference between B2B and B2C SEO is that B2B SEO focuses on longer, more complex keyword phrases in a particular industry or niche.

B2B SEO can be a challenge because of the nature of the products and services you’re trying to promote. Often, B2B companies sell highly technical or specialized products, and creating content that appeals to search engines and potential customers is more complicated.

However, with the help of creativity and effort, it is possible to develop a successful B2B SEO strategy.

B2B social media

B2B marketing social media refers to using social media platforms to promote products or services in business-to-business marketing.

This strategy is highly effective as it allows businesses to connect with their target audience in an engaging way. Social media platforms such as LinkedIn, Twitter, and Facebook provide opportunities for businesses to share valuable content, engage in conversations, and build relationships with potential clients.

One of the key benefits of B2B marketing social media is its ability to reach a wider audience. With millions of users on these platforms, businesses can increase their brand visibility and attract new leads. Additionally, social media provides a cost-effective way to promote products or services compared to traditional advertising methods.

Another advantage of B2B marketing social media is the ability to gather insights and data about your target audience. By analyzing engagement metrics such as likes, shares, and comments, businesses can gain a better understanding of what content resonates with their audience and adjust their marketing strategies accordingly.

B2B referral program

B2B referral program encourages pleased users to support your brand through a systematic process.

Although it has similarities with the affiliate program, it’s different. In B2B referral programs people motivate to promote your products by their passion for your brand, product, or service not for gaining money.

B2B referral program should be through a systematic program. Otherwise, the results aren’t significant or even successful.

B2B direct marketing

B2B direct marketing is a type of marketing that involves direct communication between a company and its potential or existing customers. This strategy can be through various means, such as email, phone, or mail.

B2B direct marketing is different from other types of marketing, such as mass marketing or business-to-consumer (B2C) marketing because it targets a specific audience.

B2B direct marketing is also more personal than other forms of marketing, as it allows for a two-way conversation between the company and the customer. This allows for a deeper level of engagement, which can lead to more sales.

If you are looking for a more effective way to grow your business, B2B direct marketing may be the right choice for you.

Managing B2B marketing buyer's journey by search intent

In B2B marketing buyers pass a long cycle to make decisions for purchasing. It’s so important to give them perfect content at the right time. Like a newborn baby that should receive every nurturing food at the right time; otherwise, growth development isn’t acceptable.

Maybe this metaphor seems irrelevant to B2B marketing. But it’s correct.
Although it seems very simple, sometimes it is a challenge for businesses. Because this journey is long and also buyer behavior is complicated.

First, let’s dive into the buyer’s journey in B2B marketing. Then discuss how to create the right content at the right time.

Buyer's Journey

Buyer’s journey in B2B marketing starts with a consumer searching for an inquiry. This journey includes four steps:

Awareness

In this stage, the consumer searches for a specific subject. Through this research, they find out that some products or services can improve their business or life. Your content should be ready already to inform them about their problems.

Consideration

In the previous stage consumer becomes aware that there is a problem, and now wants to find a solution. Surrounding themselves with so many options, they want to make sure to choose the right solution.

Now your content should compare solutions, guide the buying process, and break down exactly what your product does, how it’s different from competitors, and how it will improve the buyer’s outlook.

Decision-making

In this stage, the consumer is ready to become a customer. They entered to decision stage to purchase. At this stage, consumers have done the bulk of research and understand both their problem and what their ideal solution looks like. They may need to seek information about a particular brand, product, or service they want to choose.

Maintenance

If you are in this step, it means you did loads of things right. But even though you’ve sold your products or services, the journey didn’t finish yet.

Maintenance stage is where you start to strengthen your relationship with your customers and help them gain the most value and satisfaction from your product or service.

Now you understand the buyer’s journey, let’s talk about how search intent helps to create content based on the buyer’s journey.

How search intent help to create a buyer journey-based content?

There are four types of search intent:

  • Informational: Searches to gather information and includes question words such as who, what, where, why, and how.
  • Commercial: Searches aimed at purchase preparation and increasing knowledge before the purchase.
  • Transactional: In this type of search intention user is ready to buy.
  • Navigational: User knows the brand or product wants to purchase.

You should optimize your content based on the search intent in every step. In other words, buyers have different intentions on each step of their journey.
Although to some extent maybe search intentions overlap with each other, they fall into the following categories:

Awareness stage= Informational intent

  •  Buyer’s intention: To search for information to solve a problem.
  • Your marketing goal: Show how to solve the problem and create trust.
  • Type of content: Educational content, working principles, instructions, etc.
  • Source: Blog articles, eBooks, and so on.

Consideration Stage= Commercial intent

  •  Buyer’s intention: To understand the different solutions and how these solutions solve the problem.
  • Your marketing goal: Present your solution and compare it with competitors.
  • Type of content: Guide users by presenting the real characteristics of your brand.
  • Source: Brochures, guidelines, product pages, etc.

Decision-making stage= Transactional intent

  • Buyer’s intention: Make the final decision to purchase.
  • Your marketing goal: Influence the final decision.
  • Type of content: Comparison lists, social proof, product description, etc.
  • Source: Testimonials, compare price and the features of your product with competitor’s product, honest success stories of your brand, etc.

Maintenance Stage= Navigational intent

  • Buyer’s intention: Purchasing (Since customers are satisfied with the previous purchases or your products was introduced to them)
  • Your Marketing goal: keep customers and make them loyal customers
  • Type of Content: branding and emotional content, special offers, etc.
  • Source: customized login area, customized services, etc.

After content creation, you need to track customer journey behaviors. You can check the bounce rate of your website with Google Analytics to know how much users engage with your content. A high bounce rate shows you need to improve your content.
Also, buyer’s journey tools can make this process easier for you.

B2B marketing examples

B2B marketing allows companies to reach out to potential customers and partners, build relationships, and increase sales. There are many examples of successful B2B marketing campaigns that have helped companies grow their business. Here are some of the most examples:

IBM

 IBM has been a leader in B2B marketing for decades. They have developed an extensive network of partners and customers, and use their resources to create effective campaigns. For example, they launched a campaign called “Smarter Planet” which focused on using technology to make the world a better place. The campaign was a success and helped IBM gain more recognition in the market.

Microsoft

 Microsoft has been a major player in B2B marketing. Their campaigns focus on providing solutions to businesses, such as cloud computing and enterprise software. One of their most successful campaigns was the launch of Office 365, which allowed businesses to access their applications from anywhere. This campaign was a huge success and helped Microsoft gain more customers.

Google

Google has become one of the leading companies in B2B marketing. They use their vast resources to create innovative campaigns that target businesses. For example, their “Grow with Google” campaign focuses on helping small businesses succeed by providing them with tools and resources. This campaign has been very successful and has helped Google gain more customers.

Conclusion

B2B marketing is a complex and ever-evolving field that requires constant adaptation to stay ahead of the competition. As a marketer, it’s important to understand your target audience and their unique needs in order to create effective strategies that drive results.

Ultimately, successful B2B marketing requires a combination of creativity, strategy, and a deep understanding of your target audience. By staying up-to-date on industry trends and continually refining your approach, you can achieve your marketing goals and drive growth for your business.

FAQs

1. What's B2B Marketing?

B2B marketing is the process of promoting a business to other businesses. It involves creating relationships with potential customers, understanding their needs, and providing solutions. B2B marketing can be used to target specific industries or sectors, as well as individual companies.

2. How can I measure the success of my B2B marketing strategy?

By tracking key performance indicators, customer engagement metrics, lead generation metrics, and return on investment, you can measure the success of your B2B marketing strategy and make informed decisions about future campaigns.

3. What are the most effective B2B marketing channels?

The most effective B2B marketing channels include content marketing, email marketing, search engine optimization (SEO), and social media.

4. What challenges should I anticipate when creating a B2B marketing plan?

Creating a B2B marketing plan needs many investigations. It requires careful analysis of the target audience, budget, and resources. Additionally, there are several challenges such as understanding the customer’s needs, developing a strategy for reaching the target audience, considering the timeline and budget for the marketing plan.

 

Different types of editing: 4 steps to a perfect editing

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Different types of editing

Different types of editing: How to do a perfect editing in four steps

In simple language, editing is like polishing a stone. It removes all errors, including grammatical, structural, factual errors, readability, style, syntax, and other kinds of mistakes in content.

Knowing different types of editing is essential for every writer. Maybe some new writers overlook the importance of content editing. But more professional writers know it is vital to edit content before publishing. No matter how much your content is significant and how much it is valuable. Without perfect editing, it will be messy, unfocused, and unreadable.

This article covers different types of editing. I know if you look at articles in other websites, maybe you see the other names for every steps in editing. All are correct. Just different sites used other names interchangeably for different types of editing or break down every steps in editing.

Different types of editing

What is editing for written content, and why is it important?

Editing allows you to refine your message and ensure that it is communicated effectively. It helps you to eliminate errors, clarify confusing language, and improve the overall flow of your writing. By putting much time into editing your work, you show your readers that you value their time and attention.

In today’s fast-paced world, where there is an abundance of content available at our fingertips, it is more important than ever to produce high-quality content. By prioritizing editing and striving for excellence in your writing, you can stand out from the crowd and make a lasting impression on your audience.

semantic keywords :Quick tip

It is recommended to quit your content after writing for a while. Then come back to edit it. Because your mind got involved with the content you wrote and needs to refresh. A busy mind can’t find errors well.

What are different types of editing?

Mainly there are 4 types of editing:

• Copy editing

• Content editing

• Content rewriting

• Proofreading

These major types are steps of perfect editing. None of them work for you without the three other ones. If you want your content to be error-free go through these four steps.
For editing, start from the surface and then go to the depth of your content. First, remove apparent errors and then check hidden aspects of your content.
Now let’s dive into discussing the four steps of a perfect edition.

Step 1: Copy editing type

Copy editing also called Mechanical Editing. When you look at a written document, the most significant errors are apparent errors. These are the errors you should remove in copy editing step. Depending on the type of your publication, copy editing involves the following:

  • Grammar, punctuation, and spelling errors should be correct.
  • Ensure the verb and tense are in agreement.
  • Ensure removal of jargon and choose words based on standards of publication.
  • Ensuring agreements of style based on your publication type (APA, MLA, AP, etc.)
  • Remove unnecessary words to make your prose more clear and more valuable.
  • Ensure display types are correct and suitable for your content. Display types are bold features in content. It includes headlines, subheadlines, photos, photo captions, conclusions, etc.
  • Ensure to include specific rules for capitalization, abbreviations, and citation formats.
  • Formatting plays a significant role in copy editing. This involves checking for proper margins, font size, type, spacing, and alignment. A well-formatted document enhances readability.

By considering these factors, you’ll have a polished and error-free document. Apparently the content seems well. But does it finish?
Defiantly no. For professional content production, you should go deeper.

Different types of editing: Copy editing

Step 2: Content editing type

This type of editing also called developmental, substantive, or structural editing. Content editing mainly focuses on the accuracy of the message a content conveys to the reader, facts-checking, structure, and other hidden features. This step needs more thinking and investigation of the different aspects of content.
Here are factors that should be included in the content editing process.

Statistics and fact checking

Statistics and other kinds of facts such as scientific facts, data, names, places, and events are inseparable parts of many contents. They are critical because facts and statistics improve the authority of a website.

These elements should be double-checked in the editing process. You can use factbrowser, staticticsbrain.com, factmonster, and Google search to ensure the data.

If your content is confidential, maybe you need to double-check your own sources (for example, if you wrote based on data from an organization). After agreement of your findings and your search result use the data.

Checking contradictions

Content should be empty of contradictions. All pieces of your content should support each other for the sake of the main idea. And since good content should take care of coherency, contradiction damage to the whole of your content. So, check every sentence to ensure consistency in the meaning of the whole content.

Check content structure

Don’t overlook a good structure. Structure of the content is those features that allow readers to understand what the content is about with a glance at your content. It includes headings and subheadings, tables, lists, tables of content, paragraphs, links (in blog post content), and so on.

Headings and subheadings must be in agreement with their following content; Paragraphs should support their messages and don’t include extra information.
Tables and table of content must give a good summary of the content, and links must relate to correct information and use appropriate anchor text.

Brand voice agreement

Content editing also checks the voice of your brand. Whether you write for yourself or a brand, you have a specific voice and style. If you are a brand, I recommend always outsourcing your work to the same content editor.

SEO

If you write to publish online, the next step of content editing is SEO (search engine optimization) of your content. SEO is a broad scope, and if you aren’t an expert, SEO specialists can help you. Any way ensure:

  • Include right keywords in the content.
  • Ensure use of internal links.
  • Check different types of SEO rules (on-page & off-page) in your content so that search engines understand your content well.

Edit your content for skimmers.
It means using several subheadings and bold features in your content. It acts like a hook to grab the attention of readers.

Step 3: Content rewriting type

The editing process isn’t just modifying the errors. After two previous steps, you need to rewrite or add some extra content to develop consistency in the whole of your text. Maybe you need to go back to the sources and do new research.

Rewriting allows you to take a step back and look at the big picture. You can ask yourself questions like: Is this section really necessary? Does it add anything to the overall message of the piece? Are there better ways to express this idea?

Through the process of rewriting, you can also identify areas where more research or information might be needed. For example, if a particular paragraph seems weak or unsupported, you may need to do some additional fact-checking or review sources to strengthen it.

Of course, rewriting can be time-consuming and challenging. It requires a willingness to let go of your initial ideas and be open to new possibilities. But ultimately, the end result is worth it.

By taking the time to rewrite and refine your writing, you can create pieces that are truly impactful and memorable.

If you need to add some content to the main content, just be careful to perform two previous steps, copy editing and content editing on rewriting.

Step 4: Proofreading type

Well, now it’s time to come to the surface from the depth of your content. After perfect copy editing, content editing, and rewriting, your content needs final proofreading. It includes modifying little and big errors that were either overlooked or made during the editing process.

Although you are on the surface of the content, it’s so sensitive. It’s last checking, and as an editor, you should guarantee that the content is free of any kind of errors such as grammatical, factual errors, readability, style, syntax, and typographical faults. In addition, you must ensure that the content follows the style guide that has been chosen.

Overall, proofreading is essential in the writing process to ensure that the final product is polished and professional. Whether it’s a business report, academic paper, or personal blog post, proofreading can help to enhance the credibility and effectiveness of the written work.

What is a content editing tool, and how to use it?

A content editing tool is a software program designed to help writers to improve the quality of their content. It provides a range of features that enable users to check spelling and grammatical errors and enhance readability. Some tools even offer suggestions for improving sentence structure, tone, and style.

Sometimes editing by a tool offers features like checking plagiarism that you can’t achieve in manual editing.

Here are the steps to edit content with a tool:

1. Choose the right tool: There are many tools available for editing content, so it’s important to choose one that suits your needs. Look for a tool that has features like spell-check, grammar-check, and style suggestions.

2. Upload or copy and paste the content: Once you have chosen your tool, upload the content you want to edit or copy and paste it into the tool’s editor.

3. Review the suggestions: The tool will likely highlight areas of the content that need attention. Review these suggestions carefully and consider making changes based on them.

4. Make necessary edits: Based on the suggestions from the tool, make any necessary edits to the content. This may include fixing spelling or grammar errors, rephrasing sentences for clarity, or adjusting the tone or style of the writing.

5. Review again: After making edits, review the content to ensure everything flows smoothly and makes sense.

6. Save and export: Once you are satisfied with the edits, save the content and export it in the desired format.

Using a tool to edit content can be a valuable time-saver and can help improve the quality of your writing.

Conclusion

The benefits of good content are numerous. It can increase engagement with your audience, establish you as an authority in your field, and ultimately lead to more conversions. However, none of these benefits can be achieved without proper editing.

 A poorly edited piece of content can do more harm than good.
So, editing is a crucial step in the content creation process. It ensures that the final product is error-free. Good editing can make the difference between a second-rate piece of content and one that is exceptional.

FAQs

How do I edit my content after writing?

  •  The first step in editing your content is to review your work for clarity and coherence. Check spelling mistakes, punctuation, and grammatical errors. These can be easily corrected using online tools such as Grammarly or Hemingway Editor.
  •  Focus on the structure of your content. Make sure that your paragraphs are well-organized and have a clear topic sentence. Check if your sentences are too long or too short and adjust them accordingly
  • Check for factual accuracy. Verify any statistics, quotes, or references used in your work. Ensure that they are up-to-date and from reliable sources.
  • Proofread your work one last time before submitting it. Read through your work carefully, line by line, to catch any remaining errors.

What are the types of editing?

1-Copyediting (also called Mechanical Editing)

2-Content editing (called developmental, substantive, or structural editing)

3-Content rewriting

4-Proofreading.

Who typically needs edition services?

Content editing services are essential for anyone who wants to produce high-quality written content including authors, bloggers, businesses, and students.

Authors need to ensure that their manuscripts are ready for publication. Bloggers also benefit from content editing services, as they need to produce engaging and informative content on a regular basis.

Businesses often require content editing services for their marketing materials, such as content marketing, websites, brochures, and press releases.

And also students can benefit from content editing services when working on academic papers or other assignments.

What are some common issues that content editors address?

One of the most common issues you encounter is grammatical errors. This can include anything from misspelled words to incorrect verb tenses. Another issue is modifying inconsistencies in tone or style. This can happen when multiple writers contribute to a piece of content, or when a writer changes their approach midway through a project.

Factual inaccuracies are another common issue need to address. This can include anything from incorrect dates or statistics to misattributed quotes. It’s essential to fact-check all content thoroughly before publishing it.

Formatting and layout issues can also be a concern. This can include things like inconsistent font sizes or spacing, or poorly formatted images.

How can I find a reliable editor for my project?

First and foremost, research is key. Look for editors who have experience in your specific industry or niche, as they will be more likely to understand the nuances of your content.

Networking is also an important part of finding a reliable content editor. Reach out to colleagues or other professionals in your field and ask for recommendations.

How to choose the best anchor text? A comprehensive guide

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How to choose the best anchor text?

How to choose the best anchor text? A comprehensive guide

Anchor text is a vague term at first glance, but at the same time, it triggers curiosity:
What’s the relation between anchor and SEO???

Searching on the internet becomes an inseparable part of daily life, and you constantly read content to get more information.
When you read through lines, you face hyperlinked words or phrases in different colors (maybe bold, or in different formats too). Clicking on them takes you to another page. These words are anchor text.

Anchor text is a word or phrase that presents new content by linking you to another page.
In the following article, I’ll provide a complete guide about anchor text. It includes definition, importance, types of anchor texts, how to choose the best anchor text and some additional tips.

How to choose the best anchor text?

What is Anchor text?

Anchor text is a clickable words or phrase in a hyperlink. It provides an opportunity to link your users to another page inside (or outside) your website.
In HTML code anchor text is the same as below:

 
How to choose the best anchor text?

But users see it the same as below:

How to choose the best anchor text?

If you want to see the HTML codes of any page, right-click the page. Then select view page source in the menu appears. Another page open in your browser. On the opened page the whole HTML codes will show.

Why is anchor text important for SEO?

If you want to find by users and search engines, don’t overlook the importance of anchor text. It provides context and relevance to both users and search engines.

When users click on an anchor text link, they expect to take to a page related to the text they clicked on. Similarly, search engines use anchor text to understand the content of the page linked to and its relevance to the search query.

Another reason anchor text is crucial for SEO is helping to distribute link equity throughout a website. Link equity or link juice is passing the value of one page to another through links. By using relevant and descriptive anchor text, you can help search engines understand the content of the page link to and pass link equity accordingly.

Types of Anchor text

Efforts to accept by Google’s algorithm caused experts to examine different types of anchor text. Some of these anchor texts are more useful, and others can be good to some extent. Let’s talk about it.

Exact Match Anchor Text

In this type of anchor text exactly use the keywords you want to rank. This strategy was widespread in past SEO.

Assume you have a website for chocolates. To rank it, you should use the same keywords in your anchor text. For example: the best milk chocolate brand. It is an exact match.

Although exact match anchor text is a very good choice, but it should be noted overusing it can cause penalization by Google.

How to choose the best anchor text: Exact match anchor text

Partial match Anchor Text

Since exact match anchor text can’t be use too much, partial match anchor text is a good choice. It is a combination of core keywords in addition to some extra words.

For example, “online digital Marketing Services” links to a page about digital Marketing. Partial match anchor text should contain one of the main keywords at least. 

Partial anchor text provides more data for both users and search engines. Users know more about the page will link to, and search engines also understand it better. Actually using partial match anchor text is a good idea. It cause your content doesn’t seem spammy and penalizes due to overusing match anchor text.

Just pay attention! Don’t confuse users and search engines with long partial anchor text. If you use long partial anchor text, Google confuses about the content on the page you pointed at. So, Google gives up your content and doesn’t crawl it.

How to choose the best anchor text: Partial match Anchor Text

Generic Anchor Text

If you want to know the worst type of anchor text, I will say it is the Generic type.

This type of anchor text doesn’t make an information chain for search engine bots. Search engines don’t understand where this link will lead. So, logically save its crawling energy and give up such anchor text.

On the other side, a generic anchor text is like entering to unknown place for users. No one likes to click on ambiguous anchor text that isn’t clear where it ends up.

How to choose the best anchor text: Generic Anchor Text

Naked Anchor Text

As the name implies, naked anchor text doesn’t have any contextual information. It just point to source and use a URL instead of meaningful words. For example:

Based on https://www.example.com remarks, people just use 10% of capacity of their mind.

According to Google’ John Muller remarks, search engines including Google don’t count this URL as anchor text. It’s just a normal link but doesn’t add to quality of content. Although sometimes we need to use a URL in content, but don’t use it if your main goal is getting traffic.

Latent Semantic Index Anchor Text

Latent semantic index or LSI refers to synonyms or conceptually related to the main keywords.
In the coffee maker case, there are other words related to the coffee maker and usually, these words constantly repeat in content. Google recognizes this relationship.
For example, if the page you are going to link users to is about ‘coffee maker,’ then LSI anchor text would be words such as Espresso, cup, coffee, kettle, coffee beans, and so on.

How to choose the best anchor text: Latent Semantic Index Keywords

LSI anchor text is a good idea. It makes your content natural, and you will get rid of using some artificial anchor texts in your content.

Branded Anchor Text

Branded anchor text uses a brand name as anchor text. Usually, it’s an external link takes users to the brand’s page. By referring users to a high authority brand Google considers it as a good signal. It’s a sign of giving value to users. So, use high-quality brands in your content but don’t overuse a brand name.
Overusing a brand isn’t a good signal for Google and seems unhealthy.

Branded Anchor Text

Image Anchor Text

Image anchor text is clickable information about the image and it is visible for readers. If users click on image anchor text, they will lead to another page. In the other words, anchor text for an image makes it clickable.

 On the other hand, always it recommend to use alt tag for images. Because Google can’t understand the visible appearance of images, and by using alt tag it becomes readable. But what’s the difference between alt tag and image anchor text for images?

 Alt tag or alt text is an HTML attribute to provide more information about images for Google. It’s not visible to readers usually. But if the image fails to load, readers can see it. The difference between image alt tag and image anchor text is that the first one isn’t visible to readers, but the second one is visible and clickable.

In the below tweet John Muller was asked about the relevance of such links for SEO.

How to choose the best anchor text: Image Anchor text

How to choose the best anchor text?

Answering this question is very simple: To choose the appropriate anchor text, straightly go to the main point in a concise and specific way.

Make it natural and don’t use words or phrases with complicated and sometimes irrelevant sentences! It’s better not to use complete sentences as anchor texts and optimize it SEO-friendly.

Below are some tips to select the best anchor texts:

Choose clear, concise, and descriptive anchors

An anchor is a visible text that appears as a hyperlink, and it should accurately reflect the content of the linked page.

Using vague or generic anchors such as “click here” or “read more” can be confusing for users and may not provide enough information about where the link leads. Instead, use specific words or phrases that accurately describe the content of the linked page.

Optimize anchors for users, not search engines

It’s important to keep in mind that you should be doing it for users and not just for search engines. While having relevant words in anchors can help with SEO, it’s equally important to make sure that the anchor text is clear and descriptive for users.

By using descriptive language, making links visually distinct, and avoiding misleading users, we can create a better user experience.

Don't use the same anchor text more than once

Using the same anchor text repeatedly can be seen as spammy by search engines and may result in penalties or lower rankings. When creating links, it’s important to use varied anchor texts that accurately reflect the content of the linked page.

To avoid using the same anchor text multiple times, consider using synonyms or related phrases instead. This not only helps with SEO but also provides a better user experience for visitors to your website.

Make sure about the right anchor text distribution

A good anchor distribution means using different types of anchor text in your post. Some people over-optimize their anchor texts by excessive use of one type of anchor, especially exact match. It is harmful to a good SEO. So to avoid it, utilize different types of anchors in a specific blog post.

Use brief anchors

Anchor text should be short and brief and not a complete sentence. Using a sentence as an anchor text makes it difficult for search engines to identify the relevance of the linked page. It can also appear cluttered and unprofessional.

Ensure to use relevant anchor text

Search engines become smarter and they find ways to find out how anchor texts are related to page content. If the search engine determines that the anchor text and the target page are well related, both the linking page and the target page will have a good chance for crawling and ranking.

Also, the relevance of the overall theme of the website is important. If a coffee shop’s website links to a similar website about how to make different types of coffee, it will be better in Google’s view than linking to irrelevant sites like sports sites!

Without relevancy, your anchor text will be unnatural. It will damage user experience and waste your efforts for ranking.

Heads up! Errors should be avoided in anchor texts

When it comes to writing anchor texts according to SEO standards, there are mistakes that should be avoided. These include:

Using generic phrases

Regarding the use of generic anchor text, a user asks a question from Google’s Lizzi Sassman:

Question: Is there any difference if an internal link is under the word “here” or if it is linked in a keyword?

Answer: It doesn’t matter if it’s an internal link to something on your site or if it’s an external link pointing to something else, “here” is still bad link text. It could be pointing to any page and it doesn’t tell us what the page is about. It’s much better to use words that are related to that topic so that users and search engines know what to expect from that link.”

Besides SEO discussion, generic anchor texts don’t create good space in your content. They are unpleasant and away from writing art.

Overusing exact match keywords

While it’s important to use keywords in your anchor text, overusing them can be seen as spammy by search engines. Instead, try to use variations of your target keyword or use related phrases that still convey the same meaning.

Including too many links

Including too many links in your content can make it look cluttered and overwhelming for users. Try to limit the number of links you include and focus on linking to high-quality sources that add value to your content.

Using irrelevant anchor text

Your anchor text should accurately describe the content of the page you’re linking to. Using irrelevant anchor text can confuse both search engines and users and may even hurt your rankings.

Using false and deceptive phrases

clickbait anchor text to draw users to click on links is not a good idea. You will lose the authenticity and value of your content.

By avoiding these common mistakes, you can create effective anchor texts that not only improve your SEO but also provide a better user experience for your audience.

Conclusion

Anchor text is an old but complex topic in SEO. Many active people in this field believe that anchor texts should be used according to the content of the page linked to it, but recommend that be cautious in using anchor texts as much as possible.

You should use different methods in link building. If you only use an anchor text model for your site, it is not out of mind that your site will be penalized by Google in the future, because Google’s algorithm is constantly changing the review criteria.

If users are not redirected to relevant pages by clicking on anchor texts, they will most likely stop clicking on other anchor texts created on your site and their trust in your site will be lost over time.

FAQs

What's anchor text?

Anchor text is the clickable text in a hyperlink that directs users to another page or website. It is usually underlined or appears in a different color than the surrounding text. The purpose of anchor text is to provide context and information about the target page.

Why is anchor text essential for SEO?

Anchor text is like a road sign. It tells search engine bots and users where they will lead after clicking on it. Therefore it’s important to select them sensitively and intelligently.

Is there any difference between optimizing anchor text in internal links and external links?

Actually no. But anchor text in internal links is more sensitive. Because by using internal links we want to show our other pages to search engine bots and should be more sensitive about anchor text selection. In addition, internal links are fully under our control and we must be careful to don’t lose this opportunity with wrong anchor texts. But it doesn’t mean overlooking anchor text in external links.

What is very important in anchor text discussion?

The most important thing in anchor text study is knowing the context well.
Now you maybe say ok. But what does happen then?

All of us know the time has passed to select the exact match keyword as anchor text. So, you must focus on ISL or partial match anchor text. (Using branded anchor text in its right place is a good choice.) And ISL and partial match anchor text need a good understanding of your context.

Page Authority and Domain Authority in SEO: How to check and increase

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Page Authority and Domain Authority in SEO

Page Authority and Domain Authority in SEO: How to check and increase?

What is page authority?

In simple language, page authority is a ranking score for a specific page based on some metrics. The range of this score is from 1 to 100. The more it gets closer to 100, the page authority will increase, and the more it gets closer to 1, page authority will decrease.

It should be noted page authority isn’t a ranking factor by Google. This concept was developed by an SEO company tool, MOZ, to help for a better understanding of page value.

What is domain authority?

Domain authority is a metric that measures the strength and authority of a website. It was developed by Moz, a leading SEO software company, to help website owners understand how their sites rank in search engines. Like page authority, the score ranges from 1 to 100, and the higher scores indicate more authority.

Page authority (PA) vs. domain authority (DA)

While page authority indicated the authority of a single page in a specific website, domain authority pointed to the authority of the whole pages of a website.

In other words, domain authority = average authority of the whole pages of a domain. So, as much as you increase the authority of every single page on your website, indeed you increase the authority of your website.

Although they may seem similar, there are some differences between PA and DA that are worth noting:

  • First, PA takes into account factors such as the number and quality of inbound links, the content on the page, and the overall user experience. On the other hand, DA takes into account factors such as the age of the domain, the number and quality of inbound links to the entire site, and the overall reputation of the domain.
  • Second, both PA and DA are measured on a scale of 0-100, with higher scores indicating stronger pages. But it is much harder to achieve a high score in DA because it considers the entire domain rather than just one page.

Why page authority & domain authority are important in SEO?

Page Authority and domain authority don’t have any correlation to SEO; they aren’t official rankings given by Google and are not factored into the final scale of results. But they play critical roles in SEO. How do this?

MozBar accurately reflects Google’s algorithm by using the same data to determine the Page DA & PA. The ratings given by MozBar are valid and reflect the reality of Google’s algorithm.

Measuring the PA & DA allows you to determine if your page or your domain has been optimized for SEO. This allows you to identify areas that need improvement and those that are already performing well.

Additionally, having a high PA & DA can help you stay ahead of the competition, as competitors may not have invested as much time and effort into optimizing their pages.

This data provides valuable insight into your website. It also can help improve your SEO, even though it is not directly analyzed by Google.

How to check page authority and domain authority?

To check page or domain authority, use a tool such as Moz’s domain authority checker or Ahrefs’ site explorer. These tools provide a score from 0 to 100 that predicts how well it will rank on search engine results pages (SERPs).

To use these tools, simply enter the URL you want to check and click analyze. The tool will generate a report that includes the page or domain authority score, backlinks, and social media shares.

How to improve page authority and domain authority?

Page authority and domain authority are essential factors in determining the success of a website. It can be improved by following some simple steps.

Produce high quality content

There is no doubt a good and high-quality content is one of the most important SEO principles. Nothing can be replaced by good content in SEO. Because Google is so sensitive to the reputation of the company, and bad content hurt it.

Now, the question is how to improve the content to accept by Google.
A very short answer is: Good content should be comprehensive, accurate, useful, and make users satisfied.

In the following, I note some significant points that help to improve your content:

Write for users, not search engines

Good content should write for users, not search engines. It means seeing your content from the point of view of a user. Does it provide the proper answer? Is it comprehensive?

Write simple

Content must be exact and straight. Some writers think the complexity of content is a sign of skill and talent. But it is wrong. People give up complex content. For containing simplicity in the content you should pay attention to below points:

  • Use simple and short sentences.
  • Don’t use complex words.
  • Use short paragraphs.
  • Use many subhead lines that the user can skim.

Find your own point of view

Have your own point of view. It’s one of the things Google loves. When you have your perspective, Google recognizes this content should belong to a knowledgeable person. And also users come back to your blog again and again

Write once and edit twice

Editing content is an inseparable part of writing procedure. It includes checking for grammatical, punctuation, vocabulary, structure, tone, and more errors. It helps to enhance the overall quality of your content. Editing doesn’t conclude with just finding errors. It also takes care of how your content communicates with readers and coherency between different parts of your content.

Use statics

Include statics in your content if possible. When you write something according to your feeling and intuition, it doesn’t need any proof or evidence. But when you write about facts in any scope, include statics if it is possible. It helps your justification and thrust wordiness. Also, link your statics to high-authority sources.

Get valuable backlinks

People who are familiar with SEO, whether skillful or primary, all know backlinks are highly important. In simple language, backlinks are a sign of authority.

There is a widespread discussion in SEO for backlinks. Quality or quantity? Which one is important?

Actually, there is no exact answer to this question. Although backlinks are important, they aren’t the only main factors in SEO. A page or domain with lower numbers of backlink can have higher authority when it at the same time pay attention to the quality of backlinks and also other factors in SEO.

There are many proven ways for acquiring backlinks such as guest posts, asking the publishers for backlinks, paid backlinks, and more. But they are a short-term solution. Nothing more than writing evergreen content can’t bring organic backlinks to your website. Of course, it needs hardworking and consistency.

Some kinds of content like infographics, videos, and how-to Guides content attract people more. For example, if you write unique how-to guides that answer all questions of users, most probably many websites link their users to your website.

Build perfect internal links

For building internal links in a domain, SEO experts recommend linking from high-authority pages to other pages. Because it shares the authority, and low-quality pages get some portion.

Improve user experience

User experience plays a crucial role in improving page and domain authority. Creating a website that is easy to navigate and provides a great user experience will attract more visitors and keep them coming back.

Audit your website

Broken links are harmful to bounce rate and page authority. If it happens constantly and users confront errors, it causes the Google bot doesn’t crawl that page, and you lose the amount of traffic.
So, schedule a time to audit your site and remove broken links.

Why page authority and domain authority change

If you’ve noticed a sudden change in your PA or DA score, it could be due to a variety of reasons. For example, if you have recently added or removed links from your website, this could affect these scores. Additionally, if other websites have linked to your site, this could change your PA or DA score.

It’s important to note the scores are updated regularly, so even if you haven’t made any changes to your website, your score may still fluctuate over time. This is normal and shouldn’t cause alarm.

Conclusion

Page Authority and Domain Authority are crucial metrics for any website looking to establish a strong online presence. These metrics help search engines determine the relevance and authority of a website’s content, which in turn affects its ranking on search engine results pages.

To improve your website’s Page Authority and Domain Authority, it is important to focus on creating high-quality, relevant content that attracts backlinks from authoritative sources. Additionally, optimizing your website’s technical SEO elements such as site speed, mobile-friendliness, and URL structure can also positively impact these metrics.

How to improve crawl budget?

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How to improve crawl budget

How to improve crawl budget?

Understanding the search engine’s mechanism isn’t simple. How Google and other search engines crawl pages is one of these matters. There is a long story behind how search engine bots crawl pages, and finding pages is neither by chance nor by an endless effort to write great content. To improve crawl budget, it requires a comprehensive approach that encompasses various aspects of website optimization. 

In this article, I’ll talk about how to improve crawl budget. It includes definition, importance, and how to check and improve crawl budget.

What is crawl budget?

Crawl Budget is the total number of pages or URLs that search engine crawls in a given period.
Some factors affect on crawl budget. A page may crawl better, or another page may not.

As the word budget implies, Google doesn’t want to waste the budget and tries to save it. Google considers the budget for crawling a page based on:

Crawl Rate Limit: Factors such as crawl errors, website size, and limitations set on Google console limit crawling bots. These are crawl rate limits.
Crawl Demand: It’s the page authority and update of content that increases crawling demand.

It means if a page has a lower crawl rate limit (ideally it’s better don’t have a crawl rate limit) and higher crawl demand, Google allocates more crawl budget to it.

According to these factors, Google defines the crawl budget of a website. When this budget finishes for a website, Google goes after crawling other websites. Budget finished!

Why is crawl budget important in SEO?

According to SEO basics Google ranks a page in 3 steps: Crawling, indexing, and ranking.
Crawling as the first step in ranking has crucial importance. If a page has a limitation for crawling, it’ll lose the opportunity of ranking.

How to improve crawl budget: Google ranks a page in 3 steps: Crawling, indexing, and ranking.

Google bots are advanced in crawling, and it seems many websites don’t face a big problem with crawling.

Crawl budget will be an issue when:

  • The website has unhealthy crawling: This reason is more common and happens because of internal linking structure, dead links, outdated content, and loading time.
  • Website is new: When a website is new, Google can’t understand whether it has value for the crawl budget or not. So, it isn’t an important problem and every new website faces it. So, high-quality content and link building can help to solve this problem.

How to check crawl activity?

Google search console is the best tool to calculate your website crawling status and optimize your crawling budget. By using this tool you know about the times your website crawled and the responses.

1- Log in to your Google search console account and go to Settings.
2- Navigate the Crawl Stats Report and click Open Report.
3- Here is a report about the crawling trends chart, host status details, and a crawl request breakdown on the summary page:

Total crawl requests

It is the total number of crawl requests your domain has gotten in the last 90 days.

How to improve crawl budget: Total crawl requests report

Total download size

Every kind of download on your website, such as files and resources check by crawling bots.

How to improve crawl budget: Total download size report

Average response time

It is the average response time for all resources fetched from your site during the specified period. Lessing this time is better for your website and is a sign of good crawling speed.

 That said, under 100ms is excellent, between 100ms~200ms is good, and 200ms~1 second is acceptable but should be improved. The above 1 second is too late and must work on the fundamentals of your website.

How to improve crawl budget: Average response time report

Crawl request breakdown

Crawl request breakdown provides an overview of the HTTP response codes that Google bot has faced during crawling your website. It consists of below categories:

By response:

This category shows errors Google has encountered during crawling. It is a good opportunity to fix these errors. When Google encounters these errors it means your users also experience the same errors. 

 These errors will affect on crawling budget and bounce rate. They are different error codes such as 404 Not Found, 500 Internal Server Error, 502 Bad Gateway 504 Gateway Timeout, and so on.

In the below report, 87% of crawling is ok, and the rest consists of some errors.

How to improve crawl budget: Crawl request breakdown report By response

By file type:

This part of the report shows the percentage of the crawl budget on different files such as javascript, image video, HTML, video, and so on. Here you can determine how frequently and to what extent Google is requesting various files.

By purpose:

This part of the report shows the percentage of newly discovered and refreshed content. The discovery means those URLs didn’t crawl by Google before, and refresh refers to pages previously crawled and now recrawl again for the purpose of updating the information in Google’s search index.

Website owners often see a higher percentage of refreshed URLs than discovered URLs. Except when they launch a new site, migrate one site with another, upload a new sitemap, or add a lot of new content.

By Google bot Type:

Google bot is a web crawler used by Google to gather information. Google bots are of different types. Some of them are for desktop or mobile, and there are special types for images, videos, and so on.

A crawl stats report is a good opportunity to see how your your website is crawling from Google’s point of view. This report can help to solve some problems and optimize your website even if you don’t have technical skills.

How to improve crawl budget?

 Crawling doesn’t mean ranking, and how much your website crawls better doesn’t mean your website ranks better as well. But it isn’t a good reason to postpone solving the crawling problems of your website.

The following, are some crawl budget optimization tips need to consider while you’re trying to enhance your crawling budget.

Improve internal links

Internal links are like a chain to connect different pages of your website. If internal links don’t work well or even if there is a shortage of internal links on your website, the crawling act doesn’t go well.

Fix broken links

Broken links are harmful because they inhibit Google from recognizing the structure of your website. They act like obstacles for crawling your pages.

Unnecessary redirects and broken links are killers of your crawling budget.
This links frustrate visitors, affect the navigation of your website, and damage the traffic. So, it’s an obligation to find and fix them.

Reduce page crawl depth

As said before, some factors determine how much-crawling budget a search engine defines for every website. Demand crawl and rate limit control crawling budget. So, now you should help to boost the crawling budget.

Reducing page depth is one of the factors which it can save the crawling budget for your website to some extent.

Page crawl depth is the distance between a specific page and the home page. In other words, page crawl depth tells the number of clicks you need to reach from the home page to another page. If a page needs just one click, that page is on level 2. If it needs two clicks, it’s on level 3. The home page is above all pages and always on level 1.

Keep fresh

Google loves being up-to-date because users also search for up-to-date content. It’s one of the factors that Google considers when allocating a crawl budget to a specific website.

You can create this freshness in various ways. The most noticeable way is creating new content. Also, you can update your old content; When you write fresh content, make sure to connect it with old articles through internal links.

Always stay updated in your industry and be careful about trends. If you become updated and create content for trends quickly, it’s easier to rank for content that’s not covered by thousands of competitors.

Try to create an editorial calendar for your website. It helps to create a content schedule for consistency and freshness. This calendar includes every type of update, from brainstorming ideas to creating new content and adding notes to old content.

Improve your site speed

Another way to increase your crawling budget is site speed optimization. If your website has high speed, crawling budget crawl them faster. So, they can crawl many pages in a specific period.

One of the important factors in site speed is hosting. Check your host constantly, and if there is a problem you can move to a better host.

Optimizing images is another way to improve site speed. There are plenty of tools, both free and premium, you can use to optimize image size. Just be noted always to use the right format for photos.

There are several image formats but all of them don’t supported by browsers. The most popular image formats are JPEG, GIF, and PNG.

The plugin can also affect your site speed. If you have some unnecessary plugins on your website, it’s time to remove them.

Update your site’s XML sitemap

Unavailable and redirect pages on your sitemap can be an obstacle to crawling your website. Google uses XML sitemap as a reference for crawling. So, every URL in your sitemap should have high quality. To check your sitemap you can use the Google search console.

Avoid duplicate content

Although there is no report of duplicate content penalty from Google, there are many reasons that show duplicate content hurts your SEO including crawling budget.

Duplicate content confuses Google as that which one of these identical pages should be ranked. So, Google prefers to save resources instead of wasting the crawl budget on duplicate content.

There are plenty of duplicate content checker tools. If your site is small you can check it manually. Anyway, while you are working on the crawling budget, take into your consideration fixing duplicate content.

Conclusion

Factors that affect on crawling budget are those always told in SEO. It means the crawling budget isn’t a separate part to check in isolation. When we talk about crawling budget it includes many factors such as internal links, broken links, site speed, etc.

If always you are careful about these factors, a crawl budget won’t be a problem. In other words, a good SEO on your website can guarantee your crawl budget in many ways.

But sometimes you need to examine it in the Google search console, especially when you think technical problems might take place hiddenly.

FAQs

What is crawl budget and why is it important for SEO?

Crawl budget refers to the number of pages on your website that search engine bots crawl within a given time. In other words, it’s the amount of resources that search engines allocate to your site for crawling.

The importance of the crawl budget lies in the fact that search engines have limited resources, and they need to prioritize which pages to crawl first. If your site has a large number of pages or if your site is slow to load, search engines may not be able to crawl all of your pages in a timely manner. This can result in some of your pages not being indexed or ranked as well as they could be.

How can I determine my website's current crawl budget?

To determine your website’s current crawl budget, you can use various tools such as Google Search Console or third-party crawlers like ahrefs.

How to improve my website's crawling budget?

To improve your crawling budget regularly check your site speed, broken links, 404 errors, thin content, low-quality pages, and duplicate content.

How long does it take to see improvements in crawl budget after implementing changes?

The size and complexity of your website can impact the time it takes to see improvements in the crawl budget. If your site is large and has many pages, it may take longer for search engines to recrawl all of your content.

B2C marketing strategies: A complete guide

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B2C marketing strategies

B2C Marketing Strategies: A Complete Guide

B2C marketing is an experience that many of us have every day.
It’s a process of selling a product or a service to individuals.
If you have selling experience, even once, you know it’s not simple as it seems. There are many B2C marketing strategies behind it.

Good knowledge can guarantee your success in B2C marketing to some extent. Having a clear understanding of your target audience and their needs, being aware of the competition, being knowledgeable about B2C marketing strategies, prioritizing customer service, and so on.

In this article, I discuss B2C marketing strategies, definition, and channels, and more.

What is B2C marketing?

B2C marketing refers to the process of promoting and selling products or services directly to individuals. The definition is simple. But we live in a complicated century, and things aren’t as simple as they appear, especially in business.

Yeah, I agree it was more simple when people sold products or services in the 19th.

But now consumers are more knowledgeable. Due to the fast growth of the internet and online businesses, buyers have many choices. If buyers decide to buy a watch, they can choose it from their local market, online shops, or big marketplaces like eBay or Amazon.

Well, it is complex.
How do we take chances in this competition?

The good news is knowing strategies and using the correct channels can make a difference between you and your competitors.
So, now let’s dive more into the discussion.

B2C Marketing vs. B2B Marketing

B2C marketing and B2B marketing are two different approaches to get customers. B2C marketing focuses on selling products or services directly to individual consumers, while B2B marketing targets businesses as potential clients.

One of the main differences between B2B and B2C marketing is the way they communicate with their target audience. B2C marketing typically uses emotional appeals and creative advertising to capture the attention of consumers. In contrast, B2B marketing relies more on facts, data, and logical arguments to persuade businesses to buy their products or services.

Another key difference is the sales cycle. B2C transactions are usually quick and straightforward, while B2B sales can take weeks or even months to complete. Because B2B purchases often involve multiple decision-makers, complex negotiations, and customized solutions tailored to the specific needs of each business.

In terms of channels, B2C marketing tends to focus on mass media such as television, radio, and social media platforms like Facebook and Instagram. B2B marketing, on the other hand, may use more targeted channels such as industry events, trade shows, and professional networking sites like LinkedIn.

Although B2C and B2B marketing have significant differences, both require a deep understanding of the target audience and effective communication strategies. However, the marketing tactics used in each approach can vary significantly depending on the nature of the product or service, the target market, and the overall business goals.

B2C marketing strategies: B2C Marketing vs. B2B Marketing

B2C marketing strategies

When it comes to discussing B2C marketing strategies, all are about providing your products or services to customers and converting them into loyal buyers. B2C marketing strategies can significantly grow up your business if they become an inseparable part of your business.

In the following, I’ll discuss B2C marketing strategies that are used widely nowadays.

Connect with your buyers

As a B2C marketer, it’s crucial to connect with your prospects on a personal level. Consumers are bombarded with advertisements every day, and they’re more likely to engage with brands that make them feel seen and understood. Here are tips for building those personal connections:

  • Know your audience. Take the time to research your target demographic and understand their needs, desires, and pain points. Use this information to customize your messaging and approach.
  • Use storytelling. People connect with stories, so use them to humanize your brand and create emotional connections with your prospects. Share customer true success stories about how your product has helped people in similar situations.
  • Be authentic. Consumers can understand insincerity more than you think. Don’t try to be something you’re not or pretend to care about issues that don’t align with your brand values. Instead, focus on being genuine and transparent in all your interactions.
  • Engage on social media. Social media is an excellent tool for connecting with consumers. You can reply to comments and directly get feedback from your audience.
  • Personalize your communications. Use data and technology to personalize your marketing messages and offers based on individual preferences and behaviors. This shows that you value each buyer as an individual and not just as a customer.

By following these tips, you can build strong personal connections with your prospects and increase the likelihood of converting them into loyal customers. Remember, people buy from brands they trust and feel connected to, so prioritize building those relationships in your B2C marketing efforts.

Use content marketing

Content marketing is an effective way to reach and engage with consumers in the B2C space. By creating valuable and relevant content, businesses can establish themselves as thought leaders and build trust with their target audience.

As a marketer, you must align with the buyer’s journey. And what can do better than content marketing?

One of the key benefits of content marketing in B2C marketing is its ability to attract and retain customers. By providing helpful information or entertainment through blog posts, videos, social media, and other channels, businesses can capture the attention of potential customers and keep them coming back for more.

Another advantage of content marketing is its flexibility. Businesses can adapt their content to different stages of the buyer’s journey, from awareness or consideration to purchase. For example, a clothing retailer might create blog posts about fashion trends to attract new customers, while producing product reviews and styling tips to help shoppers make informed purchasing decisions.

 

Use Social Media

Social media is an incredibly powerful tool for B2C marketing. With the majority of consumers using social media platforms daily, it provides businesses with a direct line of communication with their target audience.

One of the biggest advantages of using social media in B2C marketing is the ability to build brand awareness. By consistently posting engaging content and interacting with followers, businesses can increase their visibility and establish themselves as a trusted authority in their industry.

B2C marketing strategies:Use Social Media

Other benefit is the ability to target specific demographics. Social media platforms allows businesses to reach their customers based on factors such as age, location, interests, and more. This ensures that marketing efforts are being directed toward those who are most likely to convert into customers.

Also, social media provides valuable data and insights that can be used to improve B2C marketing strategies. Analytics tools allow businesses to track engagement, and provide valuable information about what works and what doesn’t.

Using feedback and testimonials

If you know other people have good experience with a product or service that you are going to purchase, you’ll encourage to trust that product or service more. Right?

 So, feedback and testimonials are good B2C marketing strategies that create a confident atmosphere for buyers. Customers are more likely to trust the opinions of their peers than they are to trust advertising messages from companies.

One way to use feedbacks and testimonials is to feature them prominently on your website or social media channels. This allows potential customers to see what others have said about your products or services, which can help build trust and credibility.

B2C marketing strategies:Using feedback and testimonials

It’s also important to actively seek out feedback from customers and use it to improve your offerings. This not only helps you provide better products and services, but it also shows customers that you value their opinions and are committed to providing the best possible experience.

 

Add a free offer with every purchase

You should attempt to provide the best possible experience for your customers. One way to do this is by adding a free offer with every purchase. This not only adds value to the customer’s purchase, also helps to build brand loyalty.

Free offers can come in many forms such as a complimentary product, service, or discount on their next purchase. It is important to choose an offer that aligns with your brand and appeals to your target audience. ases.

For example, if you sell beauty products, offering a free sample of a new skincare product would be a great way to introduce customers to your brand and encourage them to make future purchases.

B2C marketing strategies:Add a free offer with every purchase

When use free offer strategy, it is important to communicate the offer clearly to customers. This can be done through email marketing, social media posts, or even on the packaging of the purchased product.

Search Engine Optimization (SEO)

If you want online visibility through websites in B2C marketing, you can’t overlook SEO basics. It is crucial to align your content with what potential customers are searching for and provide them with the most relevant information.

To achieve this, keyword research is essential. By analyzing search queries related to your product or service, you can gain insights into what people are looking for and tailor your content accordingly.

Another important aspect of SEO is creating user-friendly content. Your website should be easy to navigate, and the information provided should be clear and concise. This will help users find what they are looking for quickly and efficiently.

And also, don’t forget about the power of local SEO. If you have a physical location, optimizing your website for local search queries can help attract nearby customers who are more likely to convert.

B2C marketing strategies:Search Engine Optimization (SEO)

Create a Membership Program

I highly recommend creating membership programs to increase customer loyalty and retention. Membership programs offer exclusive benefits and rewards to customers who sign up for the program, such as discounts, free shipping, early access to sales, and personalized recommendations.

These programs not only encourage customers to make repeat purchases but also create a sense of community and belonging among members.

To create a successful membership program, it’s important to identify your target audience and their needs. Consider what benefits would be most valuable to them and how you can differentiate your program from competitors.

Personalization is key in making members feel valued and appreciated, so consider offering customized experiences based on their preferences and purchase history.

Another important aspect of membership programs is communication. Keep members engaged with regular updates on new products, promotions, and exclusive offers.

Use email marketing, social media, and other channels to communicate with members and encourage them to stay active in the program.

B2C marketing strategies

What are B2C marketing channels?

B2C marketing channels refer to the various methods and platforms that businesses use to promote their products or services directly to consumers.

Some of the most common B2C marketing channels include social media advertising, email marketing, pay-per-click (PPC) advertising,blog posts, and influencer marketing.

 Each channel has its unique advantages and disadvantages, and it’s up to you to determine which ones will be most effective for your specific business goals and target audience.

Social media advertising

Social media advertising is an excellent way to reach a large number of people quickly and efficiently. By creating targeted ads on platforms like Facebook, Instagram, and Twitter, you can ensure that your message is seen by the right people at the right time.

Email marketing

Email marketing is another powerful channel. By building a list of subscribers who are interested in your products or services, you can send regular newsletters, promotional offers, and other updates to remain at the top of the mind of your customers.

PPC advertising

PPC advertising has proven to be effective in reaching and engaging with the target audience. This form of online advertising allows businesses to display their ads prominently on search engine results pages and other relevant websites. 

Influencer marketing

Influencer marketing is another channel for promoting products in B2C marketing. By working with influencers who align with your brand values and target audience, you can tap into their existing audience and gain exposure to new potential customers.

Blog posts

By publishing blog posts, videos, infographics, and other types of content, you can establish yourselves as thought leaders in your niche and build trust with potential customers.

Buyer's Journey

To plan marketing strategies, you should know the way a buyer pass.
Buyer’s journey in B2C marketing refers to the process that a potential customer goes through before making a purchase. It includes three stages: awareness, consideration, and decision.

Awareness stage

During the awareness stage, the customers become aware of a problem or need. They may begin researching solutions to this problem, but they are not yet committed to making a purchase. At this stage, businesses need to provide educational content that helps the customer understand their problem and potential solutions.

Consideration stage

In the consideration stage, the customer has identified potential solutions and is evaluating them. They may compare different products or services, read reviews, and seek out additional information. Businesses should focus on providing detailed information about their offerings and addressing any concerns or objections that the customer may have.

Decision making stage

Finally, during the decision making stage, the customer decides whether or not to make a purchase. This is often the most critical stage, as customers may be weighing multiple options and considering factors such as price, quality, and convenience. Businesses should make it easy for customers to complete the purchase process and provide excellent customer service to ensure satisfaction.

Understanding buyer’s journey is crucial for effective B2C marketing. By creating targeted content businesses can increase their chances of converting potential customers into loyal buyers.

How to align B2C marketing strategies with the buyer's journey?

Any good marketing strategy should use at the right time and place. You must know where the buyer in the journey is and use the right strategies accordingly. Otherwise, the best efforts will be useless.

You can create blog posts, social media content, and videos that educate your audience about their problems and how your product or service can solve them.

In the consideration stage, the buyer starts to evaluate different solutions to their problem. At this point, you can use email marketing to nurture leads with targeted messages that highlight the benefits of your product or service. You can also offer free trials, demos, or consultations to help them make an informed decision.

And in the decision making stage, the buyer makes a purchase decision. Here, you can use retargeting ads to remind them of your product or service and encourage them to take action. You can also use customer testimonials and reviews to build trust and credibility.

To effectively align your B2C marketing strategies with the buyer’s journey, you need to have a deep understanding of your target audience. By doing so, you can send your marketing messages and tactics to meet their specific needs at each stage of the journey.

FAQs

What is B2C marketing?

B2C (business-to-customer) marketing refers to the process of promoting and selling products or services directly to individuals.

 

How does B2C marketing differ from B2B marketing?

One of the main differences between these two types of marketing is the way they communicate with their target audience. While B2C marketing focus on individuals as target buyers, B2B marketing focus on businesses as the target buyer.

 Another difference is sales cycle. B2C transactions are usually quick, while B2B sales can take longer time complete.
In terms of channels, B2C marketing tends to focus on mass media such as television, radio, and social media platforms while B2B use channels like event and exhibitions.

What are some common B2C marketing strategies?

Content marketing, using feedback and testimonials, free offer with every purchase, membership program, and SEO are some common strategies current in B2C marketing.

How do companies measure the success of their B2C marketing campaigns?

Measuring the success of B2C marketing campaigns requires a comprehensive approach that takes into account both quantitative and qualitative data.

By regularly tracking and analyzing metrics like conversion rate, customer acquisition cost (CAC), return on investment (ROI), and monitoring engagement metrics such as click-through rates, and social media engagement you can make data-driven decisions.

How does technology impact on B2C marketing?

One of the most significant impacts of technology on B2C marketing has been the ability to collect and analyze data. Big data has become a crucial tool for marketers, allowing them to gain insights into customer behaviour and preferences that were previously impossible to obtain.

Another key development in recent years has been the emergence of social media as a major marketing channel. Platforms like Facebook, Twitter, and Instagram have given businesses new ways to reach consumers and engage with them directly.

By regularly assessing keyword rankings, organic traffic, and user engagement metrics, you can informed about success of your SEO keywords and accordingly optimize your content and improve your overall search visibility.

8 Best SERP Tracking Tools to Improve Your Rankings

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8 Best SERP Tracking Tools

8 Best SERP Tracking Software Tools to Improve Your Rankings

Analyzing and improvement are two inseparable parts of every success. And improving your online visibility can’t happen without knowing what and how to improve the shortcomings.

So, a SERP tracking software helps you to understand where your website is on search engines and how to make strategies to improve it.

In this article, I introduce the best SERP tracking tools that report the most accurate data to optimize your website.

First, let’s take a glance at what a SERP tracker tool does for you.

What is a SERP tracking software?

A SERP tracking software is a powerful software that allows you to monitor and analyze the performance of your website in search engine results pages (SERPs).

It provides valuable insights into how your website ranks for specific keywords and helps you understand your online visibility.

With SERP tracking software, you can easily track the position of your website in search results for various keywords over time.

This helps you to identify trends, measure progress, and make data-driven decisions to improve your website’s SEO basics.

Also, SERP tracking software provides accurate and up-to-date information about keyword rankings. It retrieves real-time data from search engines and displays it in an organized manner, and allows you to see where your website stands compared to competitors.

In summary, a SERP tracking tool is essential for anyone looking to optimize their website’s performance in search engine results.

What are the best SERP tracking software tools?

Semrush

Analyze competitors profile and make comparisons between multiple domains side by side.

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Best for Competitors Tracking

Mangools

Get reports & email alerts to let you see the keyword rankings, all metrics, and their progress in time.

Try Free Trial
Best for Keyword Tracking

AccuRanker

Gain a better understanding of which SERP features drive traffic to your site and then evaluate your next move.

Try Free Trial
Best Overall

• Semrush

• Mangools

• SE Ranking

• Nightwatch

• Sitechecker

• Ahrefs

• Serpstat

• AccuRanker

Now let’s dive into the discussion and talk about the reasons that standout these SERP tracking tools among competitors.

1-Semrush

Best SERP Tracking Tools: semrush home page

Semrush is one of the most powerful SEO tools that support every aspect of SEO.

In SERP tracking Semrush is outstanding and give you the most accurate and up-to-date reports, and enables you to make data-driven decision for improving your website optimization.

Notable Features

Position tracking is one of Semrush’s SERP tracking tools. Some reports of position tracking tool is the same as below:

Rankings distribution: By using this report you can compare your rankings with the top 3, 10, 20, and 100th competitors in Google’s organic search results.

Tag report: This report enables you to segment thousands of search terms.

Best SERP Tracking Tools: semrush features tag report

Landing pages report: This report identifies the landing pages of your competitors and shows the metrics of high-ranking keywords.

Featured snippets report: Snippets are a good opportunity for showing online visibility and Semrush help to discover this chance to appear at the top of SERP. After setting up a project the tool checks the keywords to help your page appear as a featured snippet.

Best SERP Tracking Tools: semrush Featured snippets report

Semrush Rank tool is another software designed by Semrush to find domains that are acquiring the most traffic from organic searches. With this tool, you can identify the performance of different websites and their keywords.

Also, Semrush Rank tool provides data about the estimated budget for advertising every business, the keywords they cover, and how the website of that business works in different locations.

Semrush Sensor tool helps to identify technical issues at the right time. These issues or updating algorithms can affect the performance of your website, and you can’t find out until the position of your website declines.

Best SERP Tracking Tools: Semrush Sensor tool

Pricing

Best SERP Tracking Tools :semrush pricing

Semrush is more expensive than other competitors, but the features, accuracy, and support are of high quality.
Also, Semrush provides a free plan with a limited feature that doesn’t need to credit card.

Final Thought

Semrush is an all-in-one tool that covers all aspects of SEO. This platform is one of the best SERP tracking tools with accurate and up-to-date tracking reports. Semrush has powerful tracking tools that help to improve your ranking.

If Semrush meets your requirement and your budget, so don’t hesitate to use this professional platform.

Try Semrush

2-Mangools

Best SERP Tracking Tools software : Mangools home page

Mangools is one of the great rank-tracking tools among competitors.

The SERP tracking software offers an impressive range of rank-tracking features that are essential for monitoring and analyzing website performance.

Mangools consist of five tools. SERPWatcher and SERPChecker are those that track the SERP.

Notable Features

SERPChecker tool provides accurate and up-to-date keyword rankings. This feature allows you to track the performance of specific keywords in real time, and make data-driven decisions for your SEO strategies.

By knowing where your website ranks for certain keywords, you can optimize your content and improve your overall visibility in search engine results.

Best SERP Tracking Tools software : Mangools features- keyword ranking

Competition analysis is another feature. SERPtracker helps to assess the strength and weaknesses of my competitors’ websites. By analyzing their backlink profiles, domain authority, and other key metrics, you have the opportunity to outrank competitors.

The daily ranking updates provided by Mangools’ SERPWatcher is another feature that sets it apart from other rank tracking tools. With daily updates, you can closely monitor any fluctuations in keyword rankings and quickly identify any potential issues or opportunities.

Best SERP Tracking Tools software : mangools features- daily ranking

 Furthermore, the SERPChecker tool provides in-depth SERP analysis, allowing you to understand the composition of search engine results pages for specific keywords.

This information helps you to tailor your content to meet user intent and increase click-through rates.

It also helps to uncover featured snippets, knowledge graphs, and other rich results that may impact your website’s visibility.

Pricing

Best SERP Tracking Tools software : mangools pricing

Mangool offers 4 plans with affordable pricing for any type of business. This platform tailored the plans to your needs and budget.

Also, Mangools supports a free plan with limited features, and it doesn’t require a credit card.

Final Thought

Mangools is a powerful SERP tracking software that simplifies the process of tracking keyword rankings, monitoring competitors, and gaining valuable insights into SEO performance.

Its user-friendly interface, comprehensive reports, and real-time updates make it an SEO asset for any digital marketer or business.

Try Mangools

3-SE Ranking

Best SERP Tracking Tools software : SE Ranking Home page

SE Ranking offers a wide range of powerful features that enable users to effectively manage and optimize their search engine rankings.

With its comprehensive suite of tools, you can easily track keyword positions, analyze competitors, conduct website audits, and monitor backlinks.

The platform is a user-friendly interface and works as an efficient tool for your SEO needs.

Notable Features

One of the standout features of SE Ranking is its ability to provide accurate and up-to-date keyword position tracking. You can monitor the performance of your targeted keywords across different search engines and locations.

Best SERP Tracking Tools :SE Ranking keyword position tracking

This feature enables you to identify areas where improvements are needed and make necessary adjustments to enhance your website’s visibility in search results.

Competitor analysis is another crucial aspect of SERP tracking, and SE Ranking is an expert in this area. It provides valuable insights into the strategies and tactics that your competitors use.

Best SERP Tracking Tools :SE Ranking Competitor analysis

Monitoring backlinks is essential for maintaining a healthy link profile, and SE Ranking simplifies this process. It provides detailed reports on backlink quality, anchor text distribution, and referring domains.

In addition to these key features, this SERP tracking software also offers a range of supplementary tools such as keyword suggestions, on-page SEO checkers, and social media management.

 These tools further enhance your ability to optimize your website’s performance and drive organic traffic.

Pricing

SE Ranking includes 3 plans with affordable prices.
Each plan supports a 14-day free trial and no credit card is required for using the free trial.

Best SERP Tracking Tools :SE Ranking pricing

Final Thought

SE Ranking provides a comprehensive set of features that empower you to effectively manage and improve your search engine rankings.

Its accurate keyword tracking, competitor analysis, website audit, and backlink monitoring capabilities are invaluable for any SEO professional or business looking to enhance its online presence.

Try SE Ranking

4-Nightwatch

Best SERP Tracking Software :Nightwatch home page

Nightwatch is one of the best SERP tracking tools that mainly focused on tracking the search engine result pages.

Nightwatch offers an extensive range of features, and it has the highest-rank tracking accuracy in the market. Its user interface is highly intuitive and the smart utilization of diagrams and graphs makes it simple to monitor the progress of your SEO efforts.

Notable Features

Competitor Analysis: Nightwatch offers comprehensive competitor analysis program. The tool provides detailed reports on competitor rankings, allowing you to benchmark against them and adjust your approach accordingly.

Customizable Reporting: This tool offers a customizable reporting system. These reports include key metrics such as visibility, average position, and search volume, providing a clear overview of the effectiveness of your SEO efforts.

Advanced Filtering: Nightwatch’s SERP tracking tool offers advanced filtering options. You can segment data based on different parameters, such as location, device type, or search engine.

This SERP tracking software enables you to target specific audiences more effectively. This level of granularity allows you to refine your strategies and maximize the impact of your SEO campaigns.

Local Rank Tracking: Through Nightwatch’s local rank tracking you can track your keywords in 107,296 locations worldwide, across the search engine results page and map pack.

Integration: This SERP tracking software provides integration with other popular SEO tools and platforms such as Google Analytics, and Google Search Console and it helps to gain invaluable data about your website.

 Nightwatch’s SERP tracking tool provides accurate and up-to-date data on keyword rankings. With real-time monitoring, you can effortlessly track the performance of specific keywords across various search engines, including Google, Bing, YouTube, and more.

This feature allows you to identify trends, measure progress, and improve your SEO strategies.

Pricing

Nightwatch has a flexible pricing plan. Based on the quantity of the keywords (+ other features) you want to track, you can choose your plan. It starts at $32/month.

Best SERP Tracking Software :Nightwatch pricing

Also, Nightwatch offers a 14-day free trial to examine the effectiveness of the tool.

Final Thought

Nightwatch has a wide range of feature that helps businesses of every size. You can rely on this SERP tracking tool to monitor and analyze search engine ranking positions. This exceptional tool enables you to stay ahead of the competition and optimize your online presence.

Try Nightwatch

5-Sitechecker

Best SERP Tracking Tools: Sitechecker home page

Sitechecker has established in 2016. This platform through innovation, accuracy, and customer satisfaction has earned a reputation for excellence.

Notable Features

Keywords Tracking– With Sitechecker’s rank tracker tool, you can track website positions by keywords. The tool gives weekly reports for potential keywords.

Best SERP Tracking Tools: Sitechecker Keywords Tracking

Filtering Keywords in Multiple Conditions: With rank tracker tool, you can filter keywords in multiple conditions to find the right keywords faster. You are able to filter keywords by search volume, landing pages, groups, position, and text.

Best SERP Tracking Tools: Sitechecker Filtering Keywords

Site monitoring: Sitechecker’s monitoring feature helps to reduce the risk of losing traffic.
For instance, you never know the changes happen in your website through plugins or hacking until you track code changes. Sitechecker does it for you.

Or when you make changes to your website such as modifying the title tag, description, or content, subsequently some changes may happen. Sitechecker measures these changes for you.

Sitechecker’s rank tracking tool launches SERP analysis for any keyword. It helps to compare your ranked pages’ performance in relation to competitors’ pages.

Pricing

Sitechecker pricing is affordable in comparison to competitors.
A 14-day free trial without the need for a credit card is a good opportunity to examine the effectiveness of the tool before purchasing.

Best SERP Tracking Tools: Sitechecker pricing

Final Thought

Sitechecker is a user-friendly interface SERP tracking software. The intuitive interface makes it simple to navigate through the tool’s features and access the information you need. Not only you can track SERP, also other aspects of SEO can be optimized through this tool.

Try Sitechecker

6-Ahrefs

Best SERP Tracking Tools: Ahrefs home page

Ahrefs tool is a comprehensive and powerful SEO software that provides valuable insights and data to help you to improve your online presence.

This platform has professional performance in rank tracking with effective reports for rank improvement.

Notable Features

Ahref’s rank tracker tool provides a comprehensive range of features that are essential for monitoring and improving website rankings.

By using the rank tracker tool you observe your website ranks for 13 features. If your website has more SERP features such as snippets, top stories, or people also ask questions ranking will be easier.

Ahref's Rank Tracker tool

For example in this graph, those 13 features are noted in the right hand in grey and blue colors. Grey are features your website doesn’t own while blue parts are those features your website owns.

Ahrefs’ rank tracking tool shows how your competitors doing by ranking progress, SERP features, and search traffic reports.

Best SERP Tracking Tools: Ahref's

By using Ahrefs’ rank tracking tool you can track your rankings on Google on different devices (desktop and mobile) in different countries.

Just import a list of keywords, specify multiple countries per keyword, and provide your competitors’ URLs. Accordingly, the tool tracks the data and sends regular updates to you.

Best SERP Tracking software: Ahref's

Pricing

Ahrefs is pricy in comparison to competitors but it owns essential features.
It starts at €89/ mo and ends at €899/mo for Enterprise plan. This platform doesn’t support a free trial, but some free tools are available.

Best SERP Tracking Tools: ahrefs pricing

Final Thought

Ahrefs Rank Tracker tool is an indispensable tool for anyone looking to enhance SEO efforts. Its accurate ranking data, advanced filtering options, and competitor analysis capabilities make it a must-have resource for optimizing website visibility and driving organic traffic.

Try Ahrefs

7-Serpstat

Best SERP Tracking Tools: Serpstat home page

As an SEO comprehensive management platform, Serpstat is a smart and powerful tool for backlinks analysis, keyword research, rank tracking, competitor analysis, and site audit.

Notable Features

Competitor analysis tool capabilities are one of the most accurate Serpstat’s rank-tracking tools. The tool provides detailed insights into competitor keywords, backlinks, PPC, and traffic sources that enables you to refine your tactics and gain a competitive edge.

 By using competitors analysis tools find out common and missing keywords of competitors. And also, you can make a detailed domain comparison to find a ranking gap.

Best SERP Tracking Tools: Serpstat competitors analysis

This feature provides hidden keyword opportunities based on competitors’ keywords. Also by checking the ads of your competitors, you can speed up your PPC campaign.

Keyword Rank Checker tool is another tool designed by Serpstat to track website keywords on mobile and desktop with daily reports.

Best SERP Tracking Tools: Serpstat Keyword Rank Checker tool

Link Intersect is another tool by Serpstat to check competitors’ backlinks. With this SERP tracking software, you can compare domains and get deep insight into your competitors backlinks.

Serpstat -Link Intersect tool

Keywords and domain batch analysis is another powerful tool designed by Serpstat for analyzing competitors.

Keyword Batch analysis contains a wide range of metrics including, 9 SEO metrics for keywords, 9 indicators for link research, and 5 databases to evaluate simultaneously.

Domain batch analysis includes 18 metrics such as visibility, traffic, keywords, internal and external links, and more for analyzing every domain.

Best SERP Tracking Tools: Serpstat -Domain batch analysis

Pricing

Serpstat pricing starts at $50 and offers a wide range of features in addition to SERP tracking.
Serpstat includes a 7-day free trial and a credit card isn’t required.

Best SERP Tracking software: Serpstat pricing

Final Thought

Serpstat is great in SERP analysis. Tracking geo locations, daily keyword rankings reports, and monitoring competitors’ keywords are some parts of this SERP tracking software. By using this tracking tool the hide aspects of your competitors will be revealed to you.

Try Serpstat

8-AccuRanker

Best SERP Tracking software: AccuRanker home page

Accuranker has established in 2013. The main focus of this platform is on SERP tracking.

Accuranker as a SERP rank tracking & analytics platform is perfect for SEO agencies and enterprises.

Notable Features

Competitor Analysis: AccuRanker allows you to track your competitors’ performance effortlessly. This tool tracks both known and unknown competitors.

It means in addition to the domains you input as a competitor to track, the tool also identifies sites that frequently appear in the SERPs. These sites appear in the overview tab as Dynamic Competitors.

Best SERP Tracking software: AccuRanker Competitor Analysis

SERP Feature Analysis: SERP features are effective in ranking. Accuranker reports the opportunity to rank for SERP features and also reports when you rank for these features.

Keyword Tracking : Accuranker refresh keywords ranking on demand. It means keyword ranking is not just daily. In addition to daily automatic refreshes, you can demand the data whenever needed.

Keyword tracking is very detailed in Accuranking. To track your local rankings you can specify the name of the city or even a specific address to your keyword settings.

Best SERP Tracking software: AccuRanker Keyword Tracking

Tracking rankings for mobile and desktop: Accuranker allows you to track keyword rankings for both mobile and desktop. Just you need to import the keywords you want to track and check the result.

Best SERP Tracking software: AccuRanker Tracking Keyword for mobile and desktop

Tracking competitors’ rankings: Accuranker provides a list of keywords for the top 10 competitors, and it is possible to add 10 additional competitors by yourself to compare your website with theirs.

Best SERP Tracking software: AccuRanker Tracking competitors' rankings

Rank tracking of landing pages: With Accuranker you can track your landing pages. It gives data about the number of keywords, search volume, and SERP features.

Best SERP Tracking software: AccuRanker- Track rankings of landing pages

Pricing

Pricing in Accuranker is flexible. You can select your plan according to the number of keywords you want to track. It starts at $116 for tracking 1000 keywords per month.

This SERP tracking software offers a 14-day free trial, and it doesn’t need a credit card.

Best SERP Tracking software: AccuRanker pricing

Although pricing is according to the number of keywords you track, it includes the below features too.

Best SERP Tracking software: AccuRanker features

Final Thought

AccuRanker provides a comprehensive suite of features to optimize your website effectively. This tool is precise and reliable. Accuranker is a must-have tool if you want to grab the opportunity of rankings from your competitors and grow your organic traffic.

Try AccuRanker

Conclusion

Choosing the best SERP tracking tool depends on individual needs and preferences. However, based on my evaluation, the nominated tools in this article are powerful due to their exceptional features, ease of use, and reliable customer support.

Whether you are an individual website owner, a digital marketing agency, or an SEO professional, these tools can significantly enhance your SERP tracking efforts and contribute to the overall success of your online presence.

FAQs

What is a SERP tracking software tool?

A SERP tracking tool is a powerful software that allows you to monitor and analyze the performance of your website in search engine results pages (SERPs).

It provides valuable insights into how your website ranks for specific keywords, competitors analyzing, targeting specific geographic locations, providing historical data, and more.

What is the difference between SEO and SERP?

SERP stands for Search Engine Results Page while SEO stands for Search Engine Optimization. SERP tracking is a part of comprehensive SEO.

How do I track my SERP ranking?

To track your SERP rankings, you need a SERP tracking tool. There are many free and paid SERP ranking tools such as Semrush, Mangools, Serpstat, and Google Search Console.

How can I improve my SERP?

To improve your SERP (Search Engine Results Page), you need to focus on several key strategies:

  • Search for the right keyword
  • Create high-quality content
  • Get high-quality backlinks
  • Make a user-friendly structure
  • Improve website speed
  • Optimize your website for mobile
  • Analyse your competitors
  • Find keywords gap and grab the chance for ranking
  • Update your content
  • Monitor and analyze data by using a SERP tracking tool

9 Best Content Planning Tools

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8 Best Content Planning Tools

9 Best Content Planning Tools

Success in every field needs persistence. You can’t go fast sometimes and then stop for a while. You should do the right task at the right time.

Creating content marketing, whether for a website or social media, has the same story. If you manage B2B or B2C marketing, you should know how and when to produce and publish your content.

A content planning tool does it for you. This software plans your content, organizes it and schedules publishing time.

In this article, I’ll introduce the best content planning tools to grow your business.

First, let’s take a glance at the definition and features of a content planning tool.

Monday.com

Create a content calendar for your blog to get stay organized, plan ahead, and be consistent with your posting schedule.

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Best for Blog Posts

SocialPilot

Enhance your social media strategy with this calendar tool that enables planning, scheduling, and publishing – all from one place.

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Best for Social Media

Wistia

Create and manage video content, generate leads, host webinars, and measure video performance—all in one place.

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Best for Video Content

What are the benefits of a content planning tool?

  • Manages and organizes content campaigns in a centralized platform
  • Facilitates team collaboration and communication
  • Analyses and tracks content campaign performance
  • Maintains consistency and brand alignment
  • Schedules publishing date and sends notifications
  • Makes organized and meets content campaign deadlines
  • Streamlines workflows and eliminates the need for manual entry

How does a content planning tool work?

If you aren’t familiar with content planning tool, maybe you wonder how it works.

The first step in using a content planner tool is creating a content plan. This involves identifying the topics you want to cover, the target audience, and the goals for each piece of content. Once you provide this information, you can start creating a schedule.

Scheduling involves selecting the date and time for publication, as well as any other relevant details such as keywords, tags, and images. Then, content planning tool will automatically publish the content at the time. It helps to the consistency of your work. Consistency is an SEO basic and helps website owners.

Meanwhile, you can collaborate with your team through the content calendar tool and enjoy automation.

One of the key benefits of using a content planning tool is that it allows you to see all of your content in one place. This makes it easy to identify gaps in your content plan and ensure that you’re covering all topics that are important to your audience.

Now, let’s introduce some of the great content planning tools to know more about this helpful platform.

What are the best content planning tools?

Best content planning tools

1-Monday.com

Best content planning tools: Monday.Com home page

Monday.com is a low-code and cloud-based framework. It includes blocks that permit users to assign tasks, screen status, put limitations, and review the timelines of the allocated tasks.

You can create different boards and customize them. Also, add columns or as many items as you want, assign any specific task to colleagues, track the status of each task, and more.

Notable Features

Templates: Start your board from scratch or choose one of 200+ pre made templates.

Various view formats: This software provides a feature to see your data in different formats such as charts, calendars, forms, maps, timelines, and more.

What’s the benefit?

Each format can help to see the strengths and weaknesses of every project. So, it helps to improve shortcomings.

Best content planning tools (Editorial calendar tool ): Monday.Com features

Integration: Monday.com has over 40 integrations with other tools. It helps you centralize all your data and access your information in one place.

Customization: This content planning tool has a very customizable dashboard. This great feature helps you to have more control over all of your team from a single place. You can get information from other boards and make it available for your entire team.

Automation: Do you enjoy automation? This platform also supports automation. Simply go to the automation centre and choose the task you want to automate.
Some examples of automation are as below:

  • Task status: Assign tasks to co-workers, change items’ statuses, and send notifications.
  • Recurring: Organize recurring tasks according to dates.
  • Dependencies: Set dependencies between tasks automatically.

Or you can create your own automation based on your needs.

Collaboration: Many customers love Monday.com for its collaboration feature. It allows you to gather your colleagues, and appoint tasks to everybody. Then collaborate, communicate, and measure the advancement of all activities in a single spot.

Pricing

Monday.com offers four paid plans. It starts at $10 per month. Each paid plan has 14 days free trial.

It also has one free forever plan for individuals with limited features.

Best content planning tools (content planner tool): Monday.Com Pricing

Pros

  • Monday.com has powerful automation and collaboration features.
  • Multiple views help to improve shortcomings.
  • It is intuitive and easy to use.
  • It has over 200 templates for project management.

Cons

  • Time tracking is only available on the Pro plan.
  • Mobile app needs to improve.

Final Thoughts

Monday.com is a good choice for all businesses of all sizes. It’s a customizable platform with a powerful CRM that efficiently handles projects. If you need a robust content planning tool, don’t hesitate to try this platform.

Try Monday.com

FAQ-Monday.com

Monday.com has a free plan which is ideal for individuals.

Yes. You can easily integrate your Monday.com account with your favorite email marketing platforms like Mailchimp and create your email automation.

Yes. By using monday.com automation, you can schedule reminder notifications before your deadlines are approaching.

Monday.com is intuitive and easy to use even for beginners.

Free plan includes:

-Unlimited docs

-200+ templates

-8 column types

-Up to 2 team members

-iOS and Android app

-Up to 3 boards

Monday.com has a sales CRM that helps businesses track customer data and manage the sales cycle with customizable automation.

2-SocialPilot

Best content planning tools: SocialPilot home page

SocialPilot is another content planner app that allows you to manage your content marketing campaign on social media.

Notable Features

Social media scheduling: This content planning tool supports scheduling and publishing on different social media such as Facebook, Twitter, Instagram, LinkedIn, Youtube, TikTok, Pinterest, and more.

Analytics: This platform provides analytics reports. The analytics give a deeper insight into your brand. Through this analytics report you know about content performance, audience, the fans interacting with your posts, and much more.

But SocialPilot does not integrate with external analytics platforms.

Collaboration: You can add multiple team members and assign roles such as admin, manager, and content scheduler to them. Also, you are able to collaborate effectively with clients.

Content Suggestion: It’s the feature that rescues you when you are confused about the idea of the next post. SocialPilot can help you to find new content for posting. With this feature, you never stare at a blank page when you are going to find a new post idea.

Simply enter your keyword into the search box, and the tool selects a list of posts. If those recommended posts are relevant to your audience you can add it to your schedule and work on it.

Managing the content publishing process on social media with SocialPilot is very interesting. The post-review device is so helpful. You can add clients or team members to record their opinions before publishing.

Also, you can download SocialPilot as an app on your Android or iOS device.

This content planner tool has good integration with other platforms including Canva. It will be very helpful if you want to add images or videos to your content.

Pricing

SocialPilot has four paid plans starting at $30. Each plan has a 14-day free trial. It’s a good opportunity to try the effectiveness of plans and then make a decision to purchase.

Best content planning tools (content planning tool): SocialPilot Pricing

If you choose annual plans, you will get a 15% discount.

Be noted you can switch your plans or downgrade/upgrade your subscription anytime you want.

Also, if you don’t need your account for a certain period of time, you pause it for a while.

Pros

  • It has good integration.
  • It’s very easy to use.

Cons

  • Customer service is limited and needs to improve.
  • Advanced features aren’t enough for large businesses.

Final Thoughts

If you need a content planning tool to centralize your social media marketing campaigns, SocialPilot is a good choice. It is easy to use, and newbies in social media management can use it without getting confused. Also, it is a good choice for agencies that want to manage multiple clients.

Try SocialPilot

FAQ-SocialPilot

By using the bulk scheduling feature, you can schedule up to 500 posts at once.

Ease of use, bulk scheduling, team collaboration, and customizable scheduling are some benefits of SocialPilot that stand out in comparison to competitors.

Businesses of all sizes including individuals and small companies, growing companies, and agencies use SocialPilot.

No. This platform offers a 14-day free trial for all paid plans.

Instagram, Pinterest, Google My Business, Facebook, Twitter, LinkedIn,Tumblr and TikTok.

Yes. SocialPilot offers an app for Android & iOS.

3-CoSchedule

Best content planning tools: CoSchedule home page

CoSchedule is another content planner platform that allows you to manage various content from a single spot. It includes email campaigns, social media accounts, blog posts, and more.

Notable Features

Integration: Many social media such as Facebook, Twitter, Pinterest, Instagram, and LinkedIn are integrated with CoSchedule.

This tool has some integrations that may you don’t find in other competitors.
In the case of the blog post, this tool is integrated with WordPress directly. This feature allows you to write your blog posts from CoSchedule app.

It means your blog post in WordPress will show up in your CoSchedule account.

The other integration is for email marketing platforms such as Mailchimp, Active Campaign, and Campaign Monitor.

Headline analyzer: CoSchedule helps to write powerful headlines to drive traffic.

Email subject line tester: Subject is very important in emails. It can cause people open or delete your emails. CoSchedule helps you to write more compelling email subjects that lead to more open rates.

Social message optimizer: This feature helps to write more effective and compelling messages and even get more likes, comments, shares, and clicks.

Idea generator tool: By using AI power, CoSchedule helps to generate titles or idea captions for YouTube, blog posts, Instagram, podcast titles, TikTok captions, and more.

ReQueue: This feature is very interesting and helps your marketing campaign more than you think. With this feature, you publish a post just once, and the tool re-shares it in social media channels again and again at the right time. It drives more traffic for you.

Pricing

CoSchedule offers three paid plans:

  • Social calendar: $29/mo
  • Content calendar: Call sales.
  • Marketing suite: Call sales.

If you choose CoSchedule annual plans, you will get a 20% discount.

CoSchedule offers a free forever plan with limited features. Also, the Social calendar plan has a free trial. No credit card is required for using this free trial.

Pros

  •  It’s very easy to use.
  •  No credit card is required for the free plan.
  • Integrations are helpful.

Cons

  • Analytics needs to improve.

Final Thoughts

CoSchedule is a very easy-to-use content planner. It is a drag-and-drop calendar that you can schedule all your projects in the same place and collaborate with colleagues. This platform is a good solution for marketing teams, agencies, and also individuals.

Try CoSchedule

FAQ-CoSchedule

Yes. CoSchedule has a free forever plan with limited features. You can connect 2 social profiles to your free plan.

Yes. CoSchedule has an app for Android or iOS. You can download it from Apple App Store or Google Play Store. When you log in to the app use the email address and password tied to your CoSchedule account.

Yes. You find email subject line tester and headline studio integration in the free plan.

Scoring between 70 and 89 are good headlines. Although you can use a headline analyzer in the free plan, the score isn’t available for you.

4-Loomly

Best content planning tools: loomly home page

Loomly is a content planner tool for social media. It has been designed for both individuals and businesses to organize their campaigns on social media.

 

Notable Features

Integration: This platform is integrated with many social media such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, Google Business Profile, and more. You can easily communicate and reply to your audience on social media through this tool.

Loomly offers integrated ad management tools that enable users to create, enhance, and oversee social media ad campaigns

Scheduling: With this platform, you can schedule social media posts in advance, and it shares at the right time for engagement with your audience.

You can automate publishing on Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google Business Profile & TikTok. Or schedule your posts manually. It also has a reminder feature that don’t forget to post at the right time.

Loomly is a very user-friendly calendar. You can easily change your scheduled posts or adjust pre-planned social media content.

New idea suggestion: Maybe you don’t have any idea about the next posts you should publish on social media. Loomly helps you to find new topics. It uses information from social media posts, events happening in your environment, and trends. Then, it gives you relevant hashtags.

Analytics: Loomly offers powerful analytics to measure the success of your posts. You can use these analytics to identify which content types and topics are most popular with your audience so that you can plan your future posts accordingly.

Collaboration: With this content planning tool cooperate with your team members or clients. It has a review and approval workflow, and members can record their comments.

Pricing

Loomly offers five paid plans. It starts at $35/month for 2 users. The tool provides an opportunity to try each of the plans 15 days for free. Then you can upgrade if the features meet your needs.

Best content planning tools: loomly Pricing

No credit card is required for using the free trial. By the way, if you choose annual plans, you will get a 25% discount.

Final Thoughts

Loomly is affordable and easy to use. Although it needs to improve analytics details and reports, this platform is still invaluable. Loomly is the best choice for individuals, freelancers, startups, and agencies.

Try Loomly

FAQ-Loomly

No. Loomly doesn’t support a free plan, but it has a 15-day free trial for each paid plan.

Loomly allows you to upload up to 200MB and 5 minutes of videos.
Also, for uploading photos on Facebook, Instagram, Pinterest, and LinkedIn it should be up to 10MB — and 5MB for Twitter.

Yes. You can schedule and auto-post Facebook reels via Loomly.

Yes. You can schedule and auto-post your Instagram stories by Loomly.

Loomly supports YouTube, TikTok, Snapchat, Google Business Profiles, Twitter, Facebook, Instagram, LinkedIn, and Pinterest.

Yes. You can reply to comments, like them, or even hide/unhide and delete comments from Loomly platform.

5-Sendible

Best content planning tools: Sendible home page

Sendible is another notable social media calendar. Many features are the same as competitors but it works very well. Customers like ease of use and affordable price, and great customer service.

If you are searching for the right content planner for social media, so don’t hesitate!

Notable Features

It has helpful features such as collaboration between team members, performance analysis, scheduling content, and more.

This tool has analytics reports. It helps to know how your social media campaigns are performing and improve the performance if needed.

This content planning tool has integration with social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google Business Profile. You can manage all your social media comments and messages with Sendible.

If you don’t have any ideas for the next posts, Sendible helps you to find new ideas easily.

Sendible has good scheduling features to save time. It can plan your social media posts, images, and videos either one at a time or in bulk in advance.

Sendible provides professional services for agencies. If you are an agency and want to give the best services to your clients, Sendible is the right choice.

Pricing

Sendible offers three paid plans.

  •  Creator: $29/mo
  •  Traction: $89/mo
  • White Label: $240/mo
Best content planning tools: Sendible pricing

The two first plans include a free 14-day trial, and no credit card is required.

Pros

  •  It’s user-friendly and enhances the user experience.
  • Scheduling multiple social platforms is helpful.

Cons

  •  It needs to be faster to load large images.
  • Mobile app sometimes face a problem and needs to improve.

Final Thoughts

Sendible is one of the best social media content planning tools that allows you to create custom reports that show crucial metrics like follower growth and engagement rates. This platform is perfect for individuals, businesses, and organizations that manage their online presence on multiple social accounts.

Try Sendible

FAQ-Sendible

Yes, you can download the Sendible app (Android & iOS) on the App Store or Google Play.

Sendible’s optimal posting time is a feature that shows the best times for posting on various linked platforms.
It calculates based on your previous 30 days’ posting history and indicates when your posts have received feedback such as likes, retweets, shares, etc.

Yes, Sendible has analytics tool. Also this platform has integration with Google Analytics to track the effects your social media content has on website visits.

Twitter, LinkedIn, Google Business, Instagram, Facebook, TikTok, YouTube, and Pinterest.

Sendible doesn’t have a free plan, but you can use a 14-day free trial for two paid plans, Creator & Traction.

Yes. You can connect your Instagram account to Sendible. Then, schedule and publish your Instagram carousel easily.

6-Pallyy

Best content planning tools: pallyy home page

Is your content campaign mostly centralized on Instagram?

So, Pally is designed for you.

Pally is a social media content planner tool that scheduling posts on media like Instagram, Twitter, Facebook, LinkedIn, and Google My Business. But it mostly has designed for Instagram.

Notable Features

With the scheduling feature, you can schedule your posts, and Pallyy handles the rest. This platform auto-publish on Instagram, Facebook, Twitter, LinkedIn, Google My Business & TikTok.

Analytics are an essential part of every marketing campaign. Pallyy has an analytics feature that gives you reports about the most necessary metrics. It includes comments, engagement rate, follower growth, follower demographics, and most/least popular hashtags.

If you need more analytics reports you can create your own custom reporting dashboard and customize the analysis you need.

By Pallyy inbox you can keep track of all your social conversations in one place.

This platform supports collaboration features. Everyone including you, your team, or your clients can get involved in the content creation process. The status of a post can be changed by anyone. You can reject, stop or approve, and it will be displayed on each post and in the chat.

Pricing

Best content planning tools (content planner tool): Pallyy pricing

Pallyy has two plans. The first plan is free forever with some limited features. And the second plan is premium costs $18/mo.

You can save 10% by choosing annual plan.
By the way, the premium plan also has a 14-day free trial.

Pros

  •  Unlimited scheduled posts on premium plans.
  • Very affordable.
  •  Powerful UI & workflow.

Cons

  •  Limited features for other social networks.

Final Thoughts

Pallyy is one of the best social media planning tools, especially for those who mainly are active on Instagram. This very easy-to-use platform is perfect for freelancers, beginners, and agencies.

Try Pallyy

7-Notion

Best content planning tools: Notion home page

Notion is another content planner tool. This software has an intuitive interface and powerful capabilities. You can plan your blog posts and social media content on many platforms including Twitter, Facebook, Instagram, Reddit, Youtube, LinkedIn, and Pinterest.

Notable Features

One of the standout features of Notion is its flexible workspace. It allows you to create custom templates and layouts tailored to your specific needs.

It has solutions for every area. If you want to brainstorm ideas, outline articles, or manage your workflow, Notion provides the flexibility you need.

Database functionality in Notion is useful for organizing and categorizing your content. You can easily create a database for different topics, tags, or publication dates. Then you can recover relevant information when you need it.

This feature helps you stay organized and ensures no valuable ideas or resources get lost.

Collaboration is perfect via Notion. You can invite team members or clients to collaborate on projects. It allows you to work together effectively without constant back-and-forth communication.

You can leave comments, tag your colleagues, and assign tasks to your team. This feature keeps everyone on the same page and helps to create a collaborative environment.

Notion also offers a range of integrations with other popular tools such as Slack, Adobe XD, Zapier, and more. So, you don’t need to switch between multiple applications anymore.

In addition to integration designed by the tool, you can also add your own integration.

Pricing

Notion offers 1 free plan and 3 paid plans.
It starts at $8/month for every user.

Best content planning tools: Notion pricing

Final Thoughts

Notion is a highly flexible content planner tool, and users love this feature. It’s a great choice for those who need more workspace and flexibility to manage their projects.

Try Notion

FAQ-Notion

Yes. Notion offers a free plan, in addition to three plaid plans.

Notion has a huge number of templates, and some of them are free.

Yes. Notion offers daily, weekly, and monthly planning. It helps you to make the most of your time.

Notion is one of the best and most flexible content planner tools. Whether you are a marketer or a student, you can organize your tasks and schedule them. Also, create notes, make your presentations, and organize your docs with this platform. It is possible to invite others or track your project individually.

8-Wistia

Best content planning tools: Wistia home page

Wistia is a powerful content planner tool that allows you to create, host and plan your video content strategy. This tool is dedicated to video content planning on social media.

Wistia provides a visual representation of your content calendar. This visual interface allows you to see all your planned videos at a glance. So, this feature shows any gaps or overlaps in your content schedule.

Additionally, you can drag and drop videos within the calendar to quickly adjust release dates and ensure everything stays on track.

Another feature of the content planner is its collaboration capabilities. You can invite team members to view and contribute to the content calendar.

Also, Wistia provides analytics that helps you to make informed decisions about your video content strategy. You can track the performance of each video, monitor engagements, and know about viewer behavior.

This data-driven approach allows you to optimize your content strategy and create videos that resonate with your target audience.

Pricing

Best content planning tools: Wistia pricing

In addition to four paid plans, Wistia has a totally free forever plan.
Also each paid plan has separate free trial. So, this platform provides opportunity to test every plan before purchasing. This is a good opportunity. Enjoy it!

Final Thoughts

Wistia is a great and easy-to-use platform for managing and hosting videos. This platform is customizable and has good integration with other platforms. If you are searching for a platform that helps to create, host, manage, and analyze your video content and webinars, don’t hesitate to try Wistia.

Try Wistia

FAQ-Wistia

Wistia is a platform that helps marketers create, host, and analyze their videos and webinars— all in one place.

Wistia analytics is more advanced than Vimeo. By Wistia analytics you can know about the people who watch your video, and how many videos each user has watched. Also, you can see which part of your video was watched, skipped, or re-watched. But Vimeo just lets you know how many people have watched your videos.

ASF, WMV, VOB, MOD, 3GP, MKV, DIVX, XVID, WEBM, MOV, MPG, AVI, FLV, F4V, MP4, M4V

Yes. This platform has an app for use on iOS or Android.

9-Planable

Best content planning tools (content planner tool): Planable home page

Do you want a content planning tool that can create, edit, schedule, and publish different types of content in one place?

Planable is the best choice for you.

You can manage your blog posts, newsletters, emails, and social media posts with this content planning tool.

These social media platforms are integrated with Planable: YouTube, Facebook, Instagram, LinkedIn, Google My Business, TikTok, and Twitter.

Notable Features

Multiple timeline views: You can manage your project through various timeline views such as grid view, calendar, and feed view. It helps to observe the strengths and weaknesses of your work.

Collaboration: It is very easy to collaborate with team members through Planable. This tool has a high capacity to manage the collaboration process for large teams.

You can share the project’s progress with your team, client, or anybody else. The guest-sharing feature allows you to get help from others if you need it.

Workspace is a great feature of Planable. If you have many clients, enough workspace will be a struggle. But Planable solves this problem, and you won’t be confused by the shortage of space.

Pricing

Best content planning tools (content planner tool): Planable pricing

Planable offers one free plan and three paid plans:

  •     Basic: $11/mo
  •     Pro: $22/mo
  •     Enterprise: Call sales team

 

The above prices are just for one user per month.
In addition to the free plan, you can use a free trial for two paid plans, Basic and Pro.

Planable’s Basic plan is perfect for individuals and small teams. The Pro plan is suitable for freelancers or small businesses. Enterprise is ideal for large businesses and those that have clients.

 

Pros

  • All paid plans support unlimited posts.
  • It has high security, especially for Enterprise plan.
  • It has unlimited storage that is great for social media files.
  • Planable offers tutorials for managing the content marketing process.

Cons

  • Lack of analytics tools is one of the shortcomings of Planable.

 

Final Thoughts

In comparison to competitors, Planable is expensive. Although it doesn’t support features like analytics or detailed reports, it has some features that can’t find in other content planning tools.
Finally, it’s up to you to consider your core needs and choose it if meets your requirements.

Try Planable

FAQ-Planable

Yes. Planable has a free plan to get familiar with this platform. These features are limited.

Planable doesn’t have analytics, but it has a partnership with Social Insider that gives you detailed reports. By the way, it doesn’t have extra payment.

1-Log in your Planable account.
2- Go to “Add Pages”.
3- Among social media channels, select Facebook.
4- Click on the “Add Pages” button. Then follow the instructions and confirm the connection.

5-Your page will appear in the workspace.

• 50 total posts
• No Twitter post publishing
• Unlimited experience

Content management, multi-user collaboration, automated publishing, multi-account management, and post-scheduling.

Yes. Planable has a mobile app for IOS and Android. You can download it from App Store or Google Play.

Conclusion

Content planning tool is essential for any organization that wants to streamline its content creation process.

With the ability to plan, organize, and schedule content in advance, this software can help businesses save time and resources. Also, they can ensure their content creation is consistent.

Additionally, features such as collaboration tools, analytics, and social media integration make it easier than ever to create engaging content that resonates with your audience.

So, select a content planner tool based on your needs and enjoy the consistency that this tool provides for you!

9 Best AI Copywriting Software Tools (2023)

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9 Best AI Copywriting Software tools

9 Best AI Copywriting Software tools (2023)

You, as a writer, experience the moments when don’t know how to start. You have an idea but staring at a blank page and don’t know how to state what occupies your mind. Isn’t it a familiar story?

AI writing software has been developed to help you in this challenging situation. Whether you manage B2B or B2C marketing, AI power can boost your marketing results.

This article is about the best AI copywriting software tools.
First, let’s take a glance at the introduction of AI copywriting software and how to choose the best AI copywriting software tool.

What are the best AI Copywriting tools?

Copy.AI

Whether you want to create a blog, social media posts, or emails, or if you are a copywriter, Copy.AI has a feature tailored to your needs.

Visit Copy.AI
Best Overall

GrowthBar

SEO-optimized content for your blog or website with optimal headings, keywords, word counts, internal links, and more.

Visit GrowthBar
Best for SEO

Smartwriter

Highly specialized cold email outreach for increasing your open and response rates. Personalized LinkedIn outreach is supported.

Visit Smartwriter
Best for Cold Email

1-Copy.AI

2-Jasper

3-ClosersCopy

4-Writesonic

5-Content Villain

6-Anyword

7-GrowthBar

8-Smartwriter

What is AI Copywriting software?

AI stands for Artificial Intelligence. As the name implies it performs by a trained algorithm to search among many web pages to find important patterns.

AI copywriting has a wide range of uses. It can generate any type of content from blog posts, and email newsletters to product descriptions or social media posts. It also affects SEO because it analyzes a huge amount of data and provides opportunities like keywords.

 It is very important to consider you can’t use the same content generated by an AI copywriter as your content. Always you need to do some editing on it. If you use the exact content generated by an AI copywriter, Google will not rank your content.

How to choose the best AI copywriting software?

To choose the right AI software, it’s essential to consider your own requirements because every tool has its features and also limitations

Do you need to write long content or short content for social media? Do you want to write product descriptions or blog posts?

 

Anyway, before choosing an AI copywriting software consider below points:

  • Look for software with a user-friendly interface: The software should be easy to navigate and use, even if you have no prior experience with AI technology.
  • Pay attention to the features: It is important to evaluate which features are most relevant to your needs when selecting AI copywriting software.
    Some tools are more professional in generating social media posts, while others may be more adept at creating blog posts.
  • Check for customization options: The best AI copywriting software should allow you to customize your content according to your specific needs and preferences.
  • Consider the level of automation: Some AI copywriting software offers full automation, while others require human input. Decide which level of automation suits your needs best.
  • Evaluate the quality of output: Look for software that produces high-quality, error-free content that is engaging and relevant to your target audience.
  • Read reviews and testimonials: Before making a purchase, read reviews and testimonials from other users to get an idea of their experiences with the software.
  • Compare pricing: Compare the pricing of different AI copywriting software to find one that fits within your budget.

By considering these factors, select the AI copywriting software that best suits your requirements and facilitates the creation of compelling content with speed and efficiency.

Now, let’s dive into the discussion and introduce the best AI copywriting software to boost the quality of your content.

What are the best AI Copywriting Software tools?

1-Copy.AI

Best AI Copywriting Software tools :Copy.AI home page

Copy.ai is a GPT-3 program for generating content for blogs, social media, email subject lines, and so on.

It is one of the convenient copywriting tools that has grown rapidly and evolved its technology. This software is a leader in the content creation industry.

This tool helps to write natural content from emails, landing pages, and social media posts to personal stuff. It has perfectly adequate support to control AIDA & PAS framework.

All of the things are clear and straight in this software, and for this reason, customers love it.

This software has good support and tutorial. Weekly demos are very effective for better use of all features. Also, if you need to new feature you can request it.

If you want to generate high-quality content while saving more time and money, I suggest trying this AI copywriting tool.

Notable Features

90+ tools and templates: The variety of tools and features allows you to use Copy.ai in different contexts from digital ads copy to personal letters.

Text editor: Use Copy.ai’s editor to rewrite paragraphs and edit sentences. Then, simply copy and paste the work for publishing.

Weekly live demos: It is really awesome. Weekly demos help you to understand the features well and use all of their potential.

Compelling marketing email: Copy.ai do the heavy lifting for you and generates high-converting email campaigns in just a few clicks.

Blog Wizard tool:Copy.ai’s AI-powered Blog Post Wizard boosts your creativity and helps to grab the attention of readers from the first sentence.

Pricing

Best AI Copywriting Software tools :Copy.AI pricing

Copy.ai offers 3 plans:

  • Free: $0/mo
  • Pro: $49/mo
  • Enterprise: contact the sale for the price.

Considering services and also in comparison to other competitors, Copy.ai is affordable.

The free plan is a good opportunity to try it for a long time and then purchase the paid plan.

Pros

  • It has affordable pricing.
  • Write in 25+ languages.
  • Customer support is very fast.
  • It’s easy to use. All the things are clear and straight.

Cons

  • A long-form copy can be a challenge.
  • Require to work on content more.

Final Thoughts

If you’re searching for a simple structure tool, I recommend Copy.ai.  Also, it has a very good history in generating email marketing. Copy.ai will support your marketing content through its AIDA & PAS framework.

Try Copy.ai

2-Jasper

Best AI Copywriting Software tools : jasper home page

Jasper is the most significant competitor of Copy.ai. The former names of Jasper were Conversion.ai and Jarvis.ai.

Jasper is the most outstanding AI software among competitors. It helps to write your blog copy, email, and ads naturally.

Notable Features

  •  Document editor
  • Rewriting
  • Plagiarism checker
  • Grammarly integration

Jasper generates SEO-optimizing content through integration with Surfer – a dependable SEO tool that helps businesses grow their organic traffic by optimizing their pages for higher search engine rankings.

This tool significantly boosts creativity by utilizing an AI algorithm that analyzes existing content and provides suggestions for improvement to generate new ideas.

Jasper automation simplifies tedious tasks such as rewriting copy, optimizing titles, and creating images.

Jasper offers 50 templates including:

  • Personal Bio
  • Facebook Ad Headline
  • Company Bio
  • Google & Facebook Ads Headline
  • Google Ads Description
  • SEO – Title and Meta Descriptions
  • Real Estate Listing – Residential
  • Amazon Product Features (bullets)
  •  Amazon Product Description (paragraph)
  •  Engaging Questions
  •  Quora Answers
  •  Website Sub-Headline
  • Photo Post Captions
  • Video Topic Ideas
  •  Video Script Outline
  •  Video Script Hook and Introduction

 

Pricing

Best AI Copywriting Software tools : jasper pricing

Jasper 2 plans, Creator and Team, provide this opportunity to examine the effectiveness of the software with the 7-day free trial. The free 7-day trial is required a credit card.

Pros

  •  Using powerful tools like Serf SEO and Grammarly
  • Using Copyscape, an integrated plagiarism checker. (It adds to your cost)
  • Strong community on Facebook.
  •  Multiple language support

Cons

  • Credit-card requirement in the free plan.
  • Expensive plans.

Final Thoughts

Do you need a perfect writing tool to make easy your writing workflow? Jasper do it for you. It has all the features you need to complete your writing projects quickly and efficiently. It also helps to set your writing goals and deadlines and track your progress.

Try Jasper

3-ClosersCopy

Best AI Copywriting Software: Closerscopy-homepage

The most significant difference between ClosersCopy and other Copywriting software is that Closerscopy does not use GPT-3 and utilizes its own AI algorithm for generating content. Because of this reason, this tool support marketing content more than competitors. This software offers content in 128 languages and 900+ templates.

Notable Features

Longform Editor: It is a powerful feature of this tool, allowing you to write long content with no limits. There are some features to adjust the length and range of creativity of AI output and has three unique AI Generation Models for generating different types of content:

  •  SalesAI –For writing sales pages, ad copies, and email marketing campaigns.
  • BlogAI – For producing blog articles.
  • StoryAI – For creating compelling stories, books, and novel.

SEO Audit: This feature allows you to analyze the top results on the SERPs. Choose the relevant result and then use the audit to identify the most frequently used keywords and H tags on the ranking pages.

Frameworks: With 63 different frameworks to choose from, such as ads, blogs, courses, business, reviews, and more, you can select the one that best suits your needs. For example, if you select the Ads framework, you will be provided with content that includes a call to action.

Product Description: This tool provides comprehensive product descriptions that include all the key features of your products.

Product Benefits: Powerful copywriting emphasizes the advantages of a product, as opposed to content writing which simply outlines the product’s features. There is a major contrast between  two of them.

Pricing

Best AI Copywriting Software tools : closer copy pricing

ClosersCopy offers 3 paid plans:

  • Power plan: $49.99/mo
  • Superpower: $79.99/mo
  • Superpower Squad: $99.99/mo

ClosersCopy doesn’t offer any free plan. But it has 14 days guarantee to pay back money if this software isn’t effective.

Pros

  •  The tool owns a wide range of knowledge bases.
  •  It supports more than 100 languages.
  • It’s very user-friendly

Cons

  •  Sometimes speed is low, and face bugs too.
  •  Needs more tutorials, especially for beginners.

Final Thoughts

Closerscopy generates SEO-focused content that helps rankings. This tool supports your marketing content and stands out among competitors for producing long-form content.

Try Closerscopy

4-Writesonic

Best AI Copywriting Software tools : Writesonic home page

WriteSonic is one of the best AI copywriting software for generating articles and blog posts, ecommerce product descriptions, Ads and marketing tools, and website copy.

This tool lets team members work on content projects with word count limitations for each plan. However, there is no limitation on how many projects you create.

 It also supports 25+ languages, has a built-in grammar fixer and a readability checker, and offers a SEMrush integration that helps marketers optimize content for search engines.

Notable Features

  •  AI Article & Blog writer
  • Paraphrasing Tool
  • Article Summarizer
  • Product description
  • Text Expander
  •  Digital ads copy
  • Surfer SEO integration
  •  Facebook ads, Google Ads
  •  Quora answers

Writesonic has a chat feature called Chatsonic. This feature can do better than ChatGpt. It’s faster, supported by Google search to answer about trends and new updates and turn the text into art (by using an image generator), Chrome extension, and more.

Pricing

Writesonic has 3 plans:

  • Free: $0/mo
  • Pro: $19/mo
  • Enterprise: Contact sale for the price.

The amount in the pro plan is for 1 seat. If you want to add more seats need to pay more.

Best AI Copywriting Software tools : Writesonic pricing

Pros

  •  It’s user-friendly.
  • Compared to other AI Copywriters Writersonic offers affordable prices.
  •  Free trial is great

Cons

  •  Templates need to improve.
  •  Customization is limited and needs to improve

Final Thoughts

Writesonic is an all-in-one tool that not only generates content but leverages your ranking due to SEO optimization. I recommend it to everyone who needs to AI writing tool including marketers and bloggers.

Try Writesonic

5-Content Villain

Best AI Copywriting Software tools : Content villain home page

Content Villain offers features that help marketers, writers, and businesses of all sizes to generate better and faster content. When it comes to writing professional short or long content, Content Villain is the best choice.

One of the outstanding features of Content Villain is webhook integration support. This feature allows you to send content outputs to any platform including Zapier, n8n.io, Make, and Pabbly.

Notable Features

  •  Webhook functionality support
  •  Email Detective – Find Emails & Social Details from any URL
  •  Integrations & API
  • E-commerce descriptions
  • Rephrase text
  • Plagiarism Checker

Content Villain is a full blog writer. This enables you to put in a title for a blog post and get an output of approximately 700 words to form the bulk of that post.

Pricing

This copywriting AI offers 3 plans. There is no free trial, but it has one very cheap plan to examine the effectiveness of this AI copywriting.

Best AI Copywriting Software tools : Content villain pricing
  • Test Drive: $5/5 days

To see whether this AI copywriting works well, you can test this plan for $5/5 days. Within this short duration, all of the features of the next plan (warrior plan) are available for you.

  • Warrior: $49/mo
  •  Power User: $79/mo

For full access to all features, Content Villain offers Power User plan including powerful API and personal onboarding.

Pros

  •  Variety of models.
  • Good customer support.
  • Suggests unique posts.
  • Ease of use.

Cons

  •  Not support multiple languages.
  •  No Free Trial.

Final Thoughts

Content Villain helps writers and businesses of all sizes to increase their visibility and engagement. It has good automation and makes it possible to automate content generation.

Try Content Villain

6-Anyword

Best AI Copywriting Software tools : Anyword home page

With Anyword, you can deliver high-performing marketing copy. In addition to the high-quality marketing copy, you can even create entire blog posts.

By using this AI copywriting you can generate compelling Instagram captions and meta descriptions for your blog posts.

This Ad Copy generator creates engaging text for every channel including Facebook, Instagram, Google, Verizon, Linkedin, Twitter, Pinterest, and more.

Grab the attention of your audience by reading your precise, concise content and engaging email subject lines.

While using Anyword AI, well-crafted text messages motivate your audience to engage and purchase faster.

Notable Feature

  •  Creating an entire landing page from scratch
  • Product descriptions fit for Amazon
  •  Sentence Rewriter & Paraphrasing Tool
  • Generate engaging social posts for free in different languages.
  • Blog Wizard to produce plagiarism-free and SEO-friendly blog posts

Anyword is an AI business solution developed for the marketing team. It includes all content requirements of marketers such as marketing execution and performance, social media, content marketing, and email marketing.

Pricing

Two first plans include a 7-day free trial, and no credit card is required!
If your work is more profound and you can charge more, choose the Enterprises plan.

Best AI Copywriting Software tools : Anyword pricing

If you choose yearly plans, 50% discount you will get.

Pros

  •  It’s easy to use.
  • It’s very well in email marketing and enhances open rate.
  • 7-day free trial is good to try every plan.

Cons

  •  It’s pricy in comparison to competitors.

Final Thoughts

Anyword AI tool has proven that can be an invaluable asset in your professional endeavors. The level of accuracy and efficiency that this platform offers is truly remarkable, and helps you to generate high-quality content with ease.

Whether you need assistance with engaging blog posts, social media captions, or persuasive sales copy, Anyword consistently delivers exceptional results.

Try Anyword

7-GrowthBar

Best AI Copywriting Software tools : GrowthBar home page

If you are searching for end-to-end software for writing, researching, and SEO, GrowthBar will be a good choice.

This AI copywriting generates unique content with a superior algorithm that writes content based on search engine optimization.

GrowthBar has everything like  a professional SEO tool. It includes keyword research, backlink research, and rank tracking. GrowthBar is active in +20 languages.

If you are a blogger and always struggle for choosing a topic, simply enter a keyword. GrowthBar finds unique blog ideas.

Notable Features

SEO tool: Honestly, SEO in GrowthBar has significant differences from other AI competitors. It is equipped with tools including keyword research, site inspector, and rank tracker.

Chrome extension: GrowthBar Chrome extension is another feature of this awesome tool that comes free with every subscription. It enables the user to get competitive insight regarding finding keywords and search engine optimization.

Meta description: This feature is important for both Google and searchers. Google considers it a matter of ranking. Also, a compelling meta description increases your chance that searchers click on it.

Pricing

GrowthBar has 3 paid plans. Each plan has a 5-day free trial.

Best AI Copywriting Software tools : GrowthBar pricing

If you aren’t satisfied after purchasing, you can reach out and refund the payment.

Pros

  •  It’s Very easy to use.
  • Offers a 5-day free trial for every plan.
  • Best SEO tools.
  • Good customer services.

Cons

  •  In comparison to other competitors it is expensive.
  • For using the free trial needs a credit card.

Final Thoughts

GrowthBar’s ability to generate well-researched articles on a wide range of topics will save you countless hours of research and brainstorming. Additionally, its intuitive keyword suggestions and SEO capabilities improve the visibility of your written work.

Try GrowthBar

8-Smartwriter

Best AI Copywriting Software tools : Smartwriter home page

Smartwriter is another tool in AI copywriting industry. It has been designed for sales, SaaS, marketing, recruiting, and agencies. With this tool say goodbye to block as a writer and become more creative.

If you write cold emails constantly, Smartwriters can help you to write personalized cold emails. By super cold email content, the open rate and reply rate of your email will improve.

This tool also automates your research, google ad, and Facebook ad.

Smartwiter gives good insight to you as a writer and, it has a wide range of usage from blog to newsletter writing.

Notable Features

  •  Personalized cold email outreach
  • Personalized LinkedIn outreach
  • Automated SEO backlink outreach
  • Plagiarism checker
  • Social media content generator (including Instagram and Quora answers)

Pricing

Best AI Copywriting Software tools : Smartwriter pricing

Smartwriter 3 paid plans. All plans have the same features. The difference is in number of emails you send out per month.

  •  Basic: $59/mo
  •  Popular: $149/mo
  •  Pro: $359/mo

Also, Smartwriter offers a free trial for each plan.

Pros

  •  7-day free trial for each plan.
  •  Good step-by-step tutorial.
  •  Stand out among competitors for email and LinkedIn outreach.

Cons

  • Lack of some premium features.

Final Thoughts

Smartwriter is the best choice for marketers who mainly focused on using email marketing and Linkedin for expanding their business.

If you aren’t active in these scopes, Smartwriter isn’t suitable for you, and it’s better to select one of Smartwriter’s alternatives.

Try Smartwriter

9-LongShot AI

Best AI Copywriting Software tools : LongShot home page

LongShot AI is another AI copywriting tool that has multiple AI engines such as OpenAI GPT-3 and a custom AI module.

This AI tool supports SEO-friendly content. It suggests keywords from high-ranking articles. You can use those keywords and create content in 8 languages.

To improve functionality, LongShot AI provides access to integrations including WordPress, Semrush, Hubspot, and Grammarly. With this feature, you can get more out of your content.

FAQ (frequently asked questions) is a common section of every business today.
Developing FAQs always is time-consuming and maybe you can’t be sure to cover all of it. LongShot solves this problem. With LongShot you can create a comprehensive FAQ section for your business.

Notable Features

  •  PAS & BAB & FAB copywriting framework generator
  • Semantic SEO score generator
  • Facts generator
  • Synopsis & summary generator
  • Plagiarism checker
  • Video description Generator

Pricing

Best AI Copywriting Software tools : LongShot pricing
  •  Pro: $29/month
  • Team: $59/month
  • Custom: need to contact with sale

LongShot offers a 100 credits free trial for new users. It doesn’t need a credit card. If you want to use more than 100 credits, arrange to choose a plan that cost $1 for 5 days to test the software more.

Pros

  •  Having comprehensive features.
  • Easy to use.
  • AI detects any suspicious claims in the content.

Cons

  • Occasionally, it does not work well for short-term content.
Try LongShot

Conclusion

In this post, I try to introduce the best AI copywriting software tools. All of the noted tools are powerful, and some of them are more powerful in specific scope. For example, Smartwriter mainly is focused on email and LinkedIn outreach. Before choosing write down your requirement and select the software that meets your needs.

FAQs

Can AI tool replace human creative writing?

Definitely No.
Because human creativity is deeply rooted in our ability to think abstractly, make connections, and express complex ideas. This essence  allows us to craft compelling narratives, develop relatable characters, and evoke emotions within readers.

These qualities are not easily replicated by AI tools because these tools lack the depth of understanding and emotional intelligence that comes naturally to humans.

How does AI copywriting tool help to make money?

You can make money through AI copywriting tools in a variety of ways:

  •  Writing compelling sales copies
  • Offer email marketing services
  • Provide social media content
  • Develop blog articles
  • Assist with SEO optimization
  • Provide consultations
  • Create AI-powered chatbots

How to use AI copywriting tool?

Imagine your content planning tool sends a notification that you should begin new content for your blog post. You have something in your mind but don’t know how to start it. Follow the below steps:

1- Break down your idea to smaller parts such as blog title, introduction, outline, bullet points, call to asction, conclusion, FAQs, and so on.

Every above sections can feel like an obstacle while writing content.
Here, AI copywriting tool acts like a hero and rescues you from these exhausting moments.

2- Enter information in the tool for each section you need to use AI software.

3- Adjust the tone (for example friendly, professional, adventure, etc.) and language you like to get the content.

4- Edit the content you have received and use it.

Here editing content doesn’t mean removing grammatical errors because the content you get from an AI tool is error-free. It means you should add your point of view to the content. Sometimes you need to delete some parts and add new ones. The result must be a mixture of your own efforts and AI tool.

Be noted, the more details you provide about your topic, the more accurate and professional content provides for you.

How to fix broken links on website: A complete guide

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How to fix broken links on website

How to fix broken links on your website: A complete guide

Users click on links in your blog posts to get more information. They don’t expect to face errors. These errors take place because the target page isn’t available or they have technical problems. The reason for broken links are various but the results are the same: Bad user experience & harmful for SEO.

In this article, I’m going to talk about what’s broken kinks, the reasons, and how to fix them.

What is a broken link?

A broken link (also called a dead link) is a hyperlink that leads visitors to another page in your domain or another website that no longer exists. The first case is an broken internal link and the second one is a broken external link. It always along with an error message such as 401, 301,410, and so on.

In other words:
Every link that doesn’t take visitors to the expected destination is a broken link.

Examples of Broken links:

Error 404 (page not found): This error means your target page isn’t available anymore.

Error 400 (bad request): It indicates the server can’t reach the target page due to an invalid demand. Here user needs to revise the request.

Error 410 (Gone): This type of error happens when a user tries to reach a resource that has been permanently deleted.

Error 500 (Internal Server Errors): It is the sign of an internal error or misconfiguration. So, the server can’t fulfill the request.

How to fix broken links on your website:Error 404

Why broken links are important?

Broken links are important because these links damage to SEO of your website in a variety of ways including crawlability, user experience, navigation, and structure. Broken links waste your crawl budget, increase your bounce rate due to bad user experience, diminish page authority and affect business opportunities because of losing the target page.

The broken backlink which comes to your website is losing opportunity. It prevents crawling your website and you can’t take advantage to receive the authority of referring domains.

Broken outgoing links from your website are harmful, and it creates a bad user experience.

These are good reasons to find these errors and solve problems as soon as possible.

What are the causes of broken links?

Every link may break due to a variety of reasons such as:

  •  Typos in URL
  • URL modification
  • Website downtime
  • Moving downloadable sources 
  • Changing domain names
  • Broken code
  • Removing the webpage

Some of these reasons are because of human errors and carelessness. Some of them are out of your control, and a periodic check can help you to fix them as soon as possible.

Below these common reasons of broken links are noted in detail:

Typo

Typo happens when you enter wrong URL. To prevent typing the wrong URL consider below points:

  • Check spelling
  • Don’t use space in the URL
  • Include “https://” or http:// at the beginning of URL
  • If you use hyphen or underline, pay attention to don’t use one of them instead of the other one.

URL Modification

Maybe you rename or make changes in your website’s URLs and forget to update these URLs after modification.
Old URLs work no longer after modification. Therefore you should use Redirect 301 and 302 instead of old URLs.

When you need to change your website URL, or even make significant adjustments to the content on your domain, redirects can help you maintain your PageRank and the reputation you have earned through backlinks and traffic. Consider below redirects while you are making change in URLs:

Redirect 301: It tells the search engine that the page has moved to a new location permanently and visitors see it in a new address.

Redirect 302: It tells the search engine that the page has moved to a new location temporarily.

For every permanent change in URL, you need to use a 301 redirect. It also passes SEO Rankpage and you can use the previous authority of the old URL. But 302 redirect doesn’t pass link authority.

Website downtime

Downtime happens when a website is unreachable, and it doesn’t load to perform the necessary function. It is inevitable for every website, but it can affect your SEO and reduce traffic. It causes any links point to your website failed and users can’t visit your website.

Downtime mostly happened due to:

  • Coding error
  • Hardware problems
  • DNS issue
  • Poor hosting
  • CMS issue

This technical problem appears in different level from broken links to disappearing entire of website. You need to fix it quickly. Any delay in fixing downtime problem=losing more traffic.

Moving downloadable source

Some links direct users to downloadable content like PDFs, eBooks, images, audio files, videos, and so on.
If these contents move or delete, the link will be broken.
So, check such content to make sure your links work well.

Changing domain name

Sometimes companies change the name of their brand and accordingly change the domain name. It may happen for small businesses too.
Changing the domain without applying the proper redirects causes all information could be gone and all the links to break.

Broken code

All codes such as javascript, CSS, HTML, and other codes can be broken.
Broken code leads to broken links.

Removing URL page

Maybe you delete the page linked to it accidentally or intentionally. It may happen for internal links. After deleting a page don’t forget to update the link.
For external links, it is out of control to know if the page has been removed. So, regular crawling audits of your website help to know it as soon as possible.

How to find broken links?

The first step to fixing broken links is finding them. It is possible to find them manually if your website is small. But I recommend using an automated tool. The advantage of a broken link checker tool is doing it flawlessly. Below you see some awesome broken link finder tools.

Google search console

Google search console is a must-have tool for every website. This tool has broad usage to check all aspects of your website, and finding broken links is one of them.

After logging in Google search console in the left-hand menu find Coverage. It gives you detailed information about the index status of your website and indicates pages have problem.

Ahrefs

Ahrefs is a well-known name in SEO service companies.
Ahrefs has a tool called Site Audit. You can find errors on your website with the Site Audit tool.

One of the good features of the Site Audit tool is reporting all types of broken links. It includes internal links, external links (from your website to other websites), and backlinks (links that come to your website from other websites).

Semrush

Semrush has everything you need for SEO. This platform has over 50 tools and reports to check all aspects of SEO.

It has a site audit tool that can analyze the crawling status of your website and specifically note each type of broken link.
When logged in to your Semrush account, under On-Page & Tech SEO go to
Site Audit section.

Enter the domain and select the number of pages to be crawled.
On your Site Audit report page, click on the Issues tab and look for Errors section.

In front of every error section, you can see the “Why and how to fix it” message which you can learn about the issue and how to fix it.

Sitechecker

Sitechcker is an easy use SEO audit tool. It scans your site and shows all broken links and the way for fixing them.

Like Google Search Console, the Sitechecker SEO dashboard gives you valuable data about your website. But the difference is that Sitechecker gives you the solution too.

How to fix a broken link?

Fixing broken links isn’t hard.
The way of repairing broken links is different for internal links, backlinks, and outgoing links from your website (external links). Keep reading to discuss each of them separately.

Fixing Broken Backlinks

Resolve broken backlinks with the below solutions:

Ask the website owner

 Broken links that come to your website are out of your control to some extent. The easiest way is to contact a website owner who sends the link to your site. Ask them to fix this link.

Redirect broken link

Redirect broken backlink to another similar content to your website.

Use 404 error

 If you don’t have many 404 errors on your website, you can keep it as 404 error. This is a good way if that backlink isn’t important. Otherwise, you need to fix it via above mentioned ways.

Fixing broken internal link

Consider the below solution depending on the types of your issue:

Use redirect

 If the page that the link is pointing to has been moved, you can redirect the link to the new page. It will ensure that users go to the correct page, and it won’t damage your website’s SEO.

Update broken link

 If there is a mistake in writing the URL, or if the link is pointing to the wrong page, update the link by directing it to the correct page. It also will help improve your website’s SEO.

Remove broken link

 In some cases, it might be best to delete the broken link from your website. This is usually the case if the linked page has been deleted and is no longer available.

Fixing broken external link

To fix broken external link determine if it is worth fixing. If the link is important and relevant to my website’s content, then proceed with fixing it.

Find a replacement link and update the broken link on your website. This can be done by editing the page where the broken link was located and replacing it with the new link. After updating the broken link, test it to make sure that it is working properly.

How to prevent broken links?

As a website owner, prevent broken links seriously. Broken links can lead to a negative user experience and also harm your website’s search engine optimization (SEO). Here are some steps you take to prevent broken links:

Regularly check your website

You can use a link checker tool to scan the website for broken links on a regular basis. This helps you identify any broken links before they become a problem.

Update internal links

Whenever you make changes on your website’s structure or content, update any internal links that may have been affected. This ensures that all internal links remain functional.

Use permanent redirects

If you need to change the URL of a page, use a permanent redirect (301) to ensure that any incoming links continue to work. This prevents broken links due to URL changes.

Avoid linking to unreliable sources

Only link to reputable sources that are unlikely to disappear or change their URLs frequently. This reduces the risk of broken links caused by external sources.

Monitor external links

Regularly check external links to ensure that they are still working. If an external link is broken, either remove broken link or replace it with a working link.

By taking these steps, you are able to prevent broken links and maintain a positive user experience on your website.

Conclusion

Fixing broken links is an essential task for every website owner. It not only improves the user experience but also enhances the search engine optimization of the site.

By regularly checking and fixing broken links, you can ensure that your website visitors have a seamless browsing experience and are able to access all the relevant information they need. Moreover, it helps in building trust and credibility among the users, which ultimately leads to increased traffic and conversions.

So, I highly recommend incorporating regular link checks and fixes into your website maintenance routine. Remember, a well-maintained website is key to success in today’s digital world!

FAQs

What is a broken link?

A broken link is a hyperlink that no longer works or leads to a dead end. They are non-functional links that can negatively impact user experience and search engine rankings.

What's the reason for a broken link?

There are different reasons that cause broken links including removing the target page, changing URL structure, typos, errors in codes, and other technical issues.

How to find broken links?

By utilizing website crawler tools, manual checks, backlink analysis tools, and Google Search Console, you can effectively identify and fix any broken links on your website.

What are the different types of broken links?

 There are 3 types of broken links: Broken internal links, Broken external links, and broken backlinks.

Does fixing broken links help SEO?

Fixing broken links improve SEO. Broken links are links that lead to pages that no longer exist or have been removed. These links can negatively impact user experience and search engine rankings. When a search engine crawls a website and finds broken links, it may assume that the website is not being maintained properly and therefore lower its ranking.

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